Think globally, act locally on the web: power up with an international digital marketing specialist
Who better than a multilingual digital marketing consultant and assistant to uncover opportunities and provide you with support where needed? Take advantage of my extensive experience in international online communication. Book your free GasOn Discovery Call now.
Empowering international businesses everywhere
I am Catherine Gason, an international digital marketing specialist with a focus on multilingual web-based communication. My assistance, consulting and training services, available in English, French and Italian, enable my clients to achieve their objectives on a global scale in the best possible way. I help them boost their brand awareness, attract new prospects and convert them into customers.
Data-driven techniques that help find customers, drive sales and manage day-to-day marketing operations
Build a result-driven strategy to outline your objectives, monitor campaign performances and identify improvement opportunities on a global scale.
Implement scalable, global and local SEO strategies, which positively impact your brand’s organic growth and remain relevant as well as cost-effective.
Develop an international E-E-A-T content plan. Experience, expertise, authority and trustworthiness are vital for quality content that ranks well in global search results.
Multilingual SEA and PPC
Speed up with multilingual PPC campaigns and other search engine advertising activities, such as finely segmented international retargeting ads.
Email and funnel automation
Optimize your multilingual sales funnels to automatically attract new leads, increase your global mailing lists and boost your international conversions.
Localized social media and ads
Communicate directly with your online communities, in their own language and culture, and deliver compelling, engaging and purposeful content.
What sets me apart from other digital marketing freelancers? Top rated multilingual web campaigns that deliver meaningful and measurable outcomes
Ranking among the “Top Rated Plus” marketing freelancers on UpWork, the largest and most used freelancing platform in the world, I am used to work on large contracts in remote, fast-paced and demanding environments. I also offer start-to-finish multilingual digital marketing courses and workshops to allow businesses to master clear, consistent and cohesive online communication.
Opt for a down-to-earth digital marketing specialist with analytical skills and an entrepreneurial mindset
Born in Seoul, I was adopted in Brussels and, in my twenties, moved to London. My current home base is in Trieste, Italy, from where I virtually collaborate with marketing managers and web agencies worldwide. I have taken the best of each professional collaboration and each country I have lived in. Read my digital marketing freelancer profile to understand how my multidisciplinary and multicultural background could benefit your company.
Catherine is a reliable international SEO and content optimisation specialist. In the nearly two years that we have worked together, she has never missed a deadline.
Additionally, Catherine is a kind and considerate person who is great to work with. Her professionalism and dedication to her work make her an asset to any team.
I have worked with Catherine for over a year and a half on different French, Italian and Dutch SEO projects. She has always delivered on time, takes initiative and is proactive about solving issues. It’s been a pleasure, and I will work with Catherine again.
The help you need, when you need it, at every stage of the marketing journey
As an international web marketing consultant, I advise companies in creating and implementing the best possible strategies and activities to reach, engage and convert their target audiences. Schedule your GasOn Power Hour to unlock the best ways to boost online.
You are looking for complete marketing campaign packages to drive demand, generate leads or increase sales? In French, English or Italian? Choose the GasOn Marketing Campaign Package that best suits your multilingual business needs.
With GasOn Marketing Training you can learn at your own pace, gaining the understanding and skills you need to implement effective digital communication techniques. Learn more about the GasOn Web Marketing Workshop for international SMEs.
Explore GasOn Marketing resources: read my latest articles on international PPC and AI-powered marketing tools
Unlocking the power of multilingual PPC
Optimize your international PPC campaigns with cost-effective tips and practical examples for French and Italian audiences.
Seven questions I am frequently asked as a multilingual web marketing consultant and assistant
What is the difference between a digital marketing freelancer and a digital marketing agency?
A digital marketing freelancer is a professional who works independently to provide assistance or consultancy services, such as SEO or social media marketing, to companies or agencies. More often than not, digital marketing freelancers will have gained their expertise working for international organizations before striking out on their own. On the other hand, a digital marketing agency is a group of professionals that perform marketing services for their client roster.
As a multilingual digital marketing freelancer, I fit into teams and provide them with the assistance or consultancy services they require to achieve their goals. I work with digital marketing or SEM agencies in need of an international marketing specialist, or with international organizations or companies that need an expert to plug a specific gap in their marketing team.
International SEO vs. multilingual SEO: what are the differences?
International or global SEO is about optimizing your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localized for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimizing your website to get the best results from various global search engines.
Multilingual SEO (MSEO), on the other hand, involves optimizing your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your content is not just translated, but linguistically and culturally tailored to your target context. Lastly, local SEO is used to optimize websites to generate leads and brand awareness in a specific location, usually a city or region.
Can AI tools replace the expertise of a multilingual specialist in SEO or SEA?
No, AI tools cannot replace the knowledge of a multilingual specialist in search engine optimization (SEO) or search engine advertising (SEA). While AI can automate some aspects of multilingual or international SEM (Search Engine Marketing), human expertise and cultural awareness are essential in creating effective communication strategies that are both globally and locally effective. Artificial Intelligence (AI) can assist with tasks such as multilingual keyword research, competitive analysis and content optimization. However, it cannot replace the creativity, strategic thinking and cultural sensitivity that a human professional can provide.
Want to learn more about how I use AI tools in my work as an international SEO and SEA specialist? Read here.
What are the best advices for running (cost-)effective international PPC campaigns?
To effectively run international PPC campaigns that produce optimal results without breaking the bank, there are a few key steps to follow.
1. Firstly, it’s crucial to have a multilingual PPC expert who can research and select the most effective multilingual keywords for your target market, as well as conduct competitor analysis. This ensures that your research, testing, and bidding processes are specifically tailored to your target market.
2. To further refine your approach, divide your campaigns into individual languages and/or geographic regions. This allows you to better tailor your efforts and focus on the areas that are most likely to produce results.
3. Instead of simply localizing your content, it is important to customize it to be culturally nuanced and resonate with your target customers. Transcreation will produce the same effect for them as it does for your customers at home.
4. Finally, pairing your multilingual PPC with international SEO can maximize results by targeting both paid and organic search channels. This can also help you optimize your available budget and ensure that you are getting the most out of your efforts.
By following these steps, you can effectively run international PPC campaigns that are cost-effective and produce the desired results for your business.
Why should companies implement marketing funnels?
Funnel marketing is the methodology used to attract potential customers and guide them through their buyer journey: from identifying a need to be fulfilled and considering your brand, to regularly purchasing your products or services and recommending your business to other potential customers. By optimizing your marketing funnel, you can achieve its ultimate objective: convincing your repeat customers to promote your brand and thus creating a loop that feeds your sales funnel.
Monitoring the progression of leads along their buyer journey allows you to analyze whether your strategies are producing results, adjust them accordingly, and identify opportunities to increase sales. Moreover, with improved understanding of who you need to attract to your funnel to drive sales, you can tailor your actions to achieve your goals, thereby increasing the productivity of your marketing campaigns.
SMO vs. SMA vs. SMM vs. SEO vs. SEA vs. SEM: what are the differences?
Search Engine Marketing (SEM) refers to all activities related to marketing a website and content on search engines. It is made up of both Search Engine Advertising (SEA that includes the paid search techniques, e.g. pay-per-click (PPC)) and Search Engine Optimization (SEO that involves using a range of techniques to organically improve your website’s search engine rankings).
Social Media Optimization (SMO) is where SEO meets social media: SMO ensures that your website performs optimally on social media by boosting customer interaction with your content on various social media channels. This is often combined with Social Media Advertising (SMA), which includes the use of paid advertising campaigns on social media. Social Media Marketing (SMM) is an umbrella term, encompassing SMO and SMA.
What is multilingual content marketing and why is it important?
Content marketing involves sharing relevant and useful content with your current and potential customers in many different formats and across a variety of platforms, including blog posts, infographics, videos, podcasts, email newsletters and social media posts. The aim is to attract and retain customers, increase brand awareness and showcase your products and services. It is important to highlight your expertise in your field, to build trust with your clients and ensure that your business is at the forefront of their minds when they require your products and services.
In today’s globalized and digital world, multilingual content is vital for an effective content marketing strategy. What better way to make your customers feel valued than meeting their language needs? Ensuring that your content is appropriately localized for effective communication with your target audience improves their experience of your brand and ultimately increases your sales.
Not ready yet to connect with your multilingual target audiences?
You are interested but you find all this confusing and you don’t know where to start? Schedule your free GasOn Marketing Discovery Call to see if I can help you define your requirements and add value to your international business.