Think globally, act locally on the web: power up with an international digital marketing specialist
Who better than a seasoned digital marketing consultant and assistant to help you take the best path forward, wherever you’re going? Take advantage of my international experience and book your GasOn Discovery Call.
Empowering international businesses everywhere
Hello, my name is Catherine Gason. I am a digital marketing consultant and assistant specialized in international web communication. My support, consulting and training services, available in English, French (as a “Consultante en marketing digital“) and Italian (as a “Consulente web marketing“), enable my clients to achieve their objectives on a global scale in the best possible way. I help them boost their brand awareness, attract new prospects and convert them into happy customers.
Data-driven techniques that help find customers, drive sales and manage day-to-day marketing operations
Build a digital communication strategy to give focus to your online marketing, monitor your performances and identify improvement opportunities on a global scale.
Implement scalable multilingual and local SEO strategies that positively impact your brand’s organic growth and remain relevant as well as cost-effective.
SEA and online advertising
Speed up with multilingual PPC campaigns and other search advertising activities, such as finely segmented international retargeting ads.
Email and funnel automation
Optimize your multilingual sales funnels to automatically attract new leads, increase your mailing lists and boost your international conversions.
Localized social media and ads
Communicate directly with your social media audiences in their own language and culture, develop appropriate messaging and deliver compelling content.
Take a S.M.A.R.T. path to start, run and grow your online communication
I collaborate with international companies and ecommerce websites, digital marketing agencies and global organizations. I provide them with S.M.A.R.T. [ Skilled + Multilingual + Assessable + Relevant + Tech-Savvy] support, in the form of virtual assistance and consultancy, to succeed in the digital era. I also offer start-to-finish digital marketing courses and workshops to allow businesses to master clear, consistent and cohesive online communication.
Catherine Gason is a versatile, flexible and creative marketing freelancer. She brings both technical and organizational know-how, and her extraordinary ability to execute directly impacts the performance of our clients’ campaigns.
Get the help you need, every step of the way
I am here to help you create, execute and analyze your digital marketing campaigns in English, French and Italian. If you don’t know where to start, click the GasOn Discovery Call button to book a free consultation. If you have already mastered the basics and are ready to power up your international outreach, click the GasOn Power Hour button to access the best techniques used by SEO and web agencies.
Think global, act local: opt for an experienced multilingual digital strategist
Born in Seoul, I was adopted in Brussels and, in my twenties, moved to London. My current home base is in Trieste, Italy, from where I virtually collaborate with marketing managers and web agencies worldwide. I have taken the best of each country I have lived in. Read my digital marketing freelancer profile to understand how my multidisciplinary and multicultural background could benefit your company.
I am ranked among the “Top Rated Plus” marketing freelancers on UpWork, the largest and most used freelancing platform in the world. This badge is only awarded to freelancers who have 100% job success in large contracts at the highest level and who consistently receive positive feedback from their clients.
Hit the gas on marketing in French, Italian and English
How can I help you? With digital marketing consultant or assistant services in French, Italian and English, or with training programmes? I do it for you or I help you do it yourself? Choose the digital communication support that best meets your needs.
Need help with your marketing tactics? Use a functional framework that brings concrete and measurable results, with immediate and long-term effects.
Need help with your day-to-day marketing operations? Get customized digital communication support in English, French and Italian.
Need hands-on and easy-to-adapt web marketing training ? Join me on my virtual workshops and courses based on effective tested techniques.
Seven questions I am frequently asked as a multilingual web marketing consultant and assistant
What is the difference between a digital marketing freelancer and a digital marketing agency?
A digital marketing freelancer is a professional who works independently to provide assistance or consultancy services, such as SEO or social media marketing, to companies or agencies. More often than not, digital marketing freelancers will have gained their expertise working for international organizations before striking out on their own. On the other hand, a digital marketing agency is a group of professionals that perform marketing services for their client roster.
As a multilingual digital marketing freelancer, I fit into teams and provide them with the assistance or consultancy services they require to achieve their goals. I work with digital marketing or SEM agencies in need of an international marketing specialist, or with international organizations or companies that need an expert to plug a specific gap in their marketing team.
International SEO vs. multilingual SEO: what are the differences?
International or global SEO is about optimizing your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localized for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimizing your website to get the best results from various global search engines.
Multilingual SEO (MSEO), on the other hand, involves optimizing your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your content is not just translated, but linguistically and culturally tailored to your target context. Lastly, local SEO is used to optimize websites to generate leads and brand awareness in a specific location, usually a city or region.
Why do I need a digital marketing strategy?
In the digital era, the internet is by far the most popular place people search when they need a particular product or service. A digital marketing strategy will maximize your online presence and make sure potential customers find your business. However, with such a wide range of digital marketing tools at your disposal, it can be difficult to know where to start. The most important thing is to avoid a broad-brush approach and take the time to carefully consider the right tools and approach for your company. This combination will be unique to you, as it will depend on and need to align with your business objectives, target audience and competition, among other things. Setting out a clear and coherent strategy will help you optimize your marketing campaigns and see maximum ROI.
How can Catherine Gason help with my digital marketing strategy?
I provide digital marketing consultancy services, meaning that I can develop a marketing strategy for your business to implement. Alternatively, as a digital marketing assistant, I offer hands-on operational support to help you implement your marketing strategy, which can be designed by myself or someone else. I also provide marketing training through my multilingual digital marketing courses. In particular, the GasOn Web Marketing Workshop is based on an actionable web marketing system that is ready to be applied to your company.
Why should companies implement marketing funnels?
Funnel marketing is the methodology used to attract potential customers and guide them through their buyer journey: from identifying a need to be fulfilled and considering your brand, to regularly purchasing your products or services and recommending your business to other potential customers. By optimizing your marketing funnel, you can achieve its ultimate objective: convincing your repeat customers to promote your brand and thus creating a loop that feeds your sales funnel.
Monitoring the progression of leads along their buyer journey allows you to analyze whether your strategies are producing results, adjust them accordingly, and identify opportunities to increase sales. Moreover, with improved understanding of who you need to attract to your funnel to drive sales, you can tailor your actions to achieve your goals, thereby increasing the productivity of your marketing campaigns.
SMO vs. SMA vs. SMM vs. SEO vs. SEA vs. SEM: what are the differences?
Search Engine Marketing (SEM) refers to all activities related to marketing a website and content on search engines. It is made up of both Search Engine Advertising (SEA that includes the paid search techniques, e.g. pay-per-click (PPC)) and Search Engine Optimization (SEO that involves using a range of techniques to organically improve your website’s search engine rankings).
Social Media Optimization (SMO) is where SEO meets social media: SMO ensures that your website performs optimally on social media by boosting customer interaction with your content on various social media channels. This is often combined with Social Media Advertising (SMA), which includes the use of paid advertising campaigns on social media. Social Media Marketing (SMM) is an umbrella term, encompassing SMO and SMA.
What is multilingual content marketing and why is it important?
Content marketing involves sharing relevant and useful content with your current and potential customers in many different formats and across a variety of platforms, including blog posts, infographics, videos, podcasts, email newsletters and social media posts. The aim is to attract and retain customers, increase brand awareness and showcase your products and services. It is important to highlight your expertise in your field, to build trust with your clients and ensure that your business is at the forefront of their minds when they require your products and services.
In today’s globalized and digital world, multilingual content is vital for an effective content marketing strategy. What better way to make your customers feel valued than meeting their language needs? Ensuring that your content is appropriately localized for effective communication with your target audience improves their experience of your brand and ultimately increases your sales.