Hit the gas on social media marketing

Social Media Marketing is a substantial part of any communication strategy. It generates global exposure and marketing opportunities. Here are 7 benefits of using this cost-effective resource.

INCREASE BRAND AWARENESS

The first most obvious benefit of social media is increasing brand awareness and offering exposure to new audiences. With over 3.6 billion users worldwide, social media are a natural place to reach highly targeted potential customers. Because people don’t only connect with brands they already know, they actually discover new products on social media.

INCREASE TRAFFIC TO YOUR WEBSITE

Without social media, you are limited to attracting people who already know about your website, who search for your brand name or for terms for which your website ranks. Thanks to social media, you can amplify your reach and attract people who have never heard of you before. Consequently, increased traffic to your website will help SEO and bring in additional traffic.

INCREASE BRAND RECOGNITION AND AUTHORITY

When a brand is active on multiple social media platforms, people recognize that brand with multiple touchpoints in different situations. Besides, if you focus on being helpful and trustful, social media will allow you to be recognized as a go-to leader and authority in your industry.

INCREASE BRAND PERSONALITY

As noted, people buy from people who they like and trust. Consumers care not only about what they buy but also about the company they are buying from. Social media offer a way to humanize your brand and to showcase your company’s personality and your brand’s voice.

INCREASE CUSTOMER CARE EFFICIENCY

People don’t simply expect brands to be available on social media, they also go to social profiles for customer service queries. The better you are able to help, the more likely it is that those people will become and remain your customers, and recommend your brand to others.

INCREASE BRAND LOYALTY

Social media provide a fast, easy and two-way communication. Since they are on 24/7, your brand can keep constant and efficient communication with your audience. You are able to stay in front of them, even when they aren’t buying. Social media are also an excellent way to keep an eye on your market and competitors.

DECREASE MARKETING COSTS

Social media are cost-effective. Signing up and creating a business profile is free and the paid promotions are relatively affordable when compared to traditional marketing techniques. The cost-effective nature of social media means that you can use a bigger percentage of your communication budget for other marketing tactics and business expenses.