{"id":6886,"date":"2024-04-18T11:55:03","date_gmt":"2024-04-18T11:55:03","guid":{"rendered":"https:\/\/gason-marketing.fr\/home\/"},"modified":"2026-05-04T11:23:15","modified_gmt":"2026-05-04T11:23:15","slug":"consultant-seo-marketing-digital-freelance","status":"publish","type":"page","link":"https:\/\/gason-marketing.com\/fr\/","title":{"rendered":"Consultant en Marketing &amp; SEO International"},"content":{"rendered":"[et_pb_section fb_built=\"1\" admin_label=\"Hero\" _builder_version=\"4.24.3\" background_color=\"#FFCC00\" background_enable_image=\"off\" background_blend=\"overlay\" locked=\"off\" global_colors_info=\"{%22gcid-daa5ae2f-01bb-4a04-9a41-4cfcb5845afc%22:%91%22background_color_gradient_stops%22%93,%22gcid-19964ace-e040-42a8-b9d4-cd3e7798298c%22:%91%22background_color_gradient_stops%22%93,%22gcid-1601ebb3-0f05-420d-8156-a02601a2f132%22:%91%22background_color_gradient_stops%22%93,%22gcid-de9bf88a-f863-4d81-b15c-a2c4f72f114c%22:%91%22background_color_gradient_stops%22%93,%22gcid-f5f65c72-95a1-4bfc-9a7b-ef4bc270ed78%22:%91%22background_color_gradient_stops%22%93,%22gcid-429553d8-e94d-4042-8282-844cf7adcb5e%22:%91%22background_color_gradient_stops%22%93,%22gcid-a1a6ea8f-b09f-4177-947a-0a25d1d041d3%22:%91%22background_color_gradient_stops%22%93,%22gcid-f686ad38-8620-40b8-ab33-464305f9f0c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-82c9e7fa-607f-450e-abae-803398fc3d2d%22:%91%22background_color_gradient_stops%22%93}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.3\" background_color=\"#FFCC00\" custom_margin=\"|||\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_font=\"|600|||||||\" header_font_size=\"36px\" header_line_height=\"1.3em\" custom_padding=\"||||false|false\" header_font_size_tablet=\"30px\" header_font_size_phone=\"30px\" header_font_size_last_edited=\"on|phone\" header_line_height_tablet=\"1.3em\" header_line_height_phone=\"1.3em\" header_line_height_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h1>Consultant en marketing &amp; SEO international<\/h1>\n<p>Des strat\u00e9gies digitales pour des entreprises en qu\u00eate de croissance durable, de visibilit\u00e9 ma\u00eetris\u00e9e et d\u2019expansion \u00e0 l\u2019\u00e9chelle internationale.<\/p>[\/et_pb_text][et_pb_button button_url=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" button_text=\"R\u00c9SERVEZ VOTRE APPEL D\u00c9COUVERTE\" button_alignment_tablet=\"center\" button_alignment_phone=\"center\" button_alignment_last_edited=\"on|phone\" disabled_on=\"off|off|off\" _builder_version=\"4.27.6\" button_icon=\"&#x45;||divi||400\" button_on_hover=\"off\" custom_margin=\"20px||||false|false\" button_letter_spacing_hover=\"2px\" locked=\"off\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_border_width__hover_enabled=\"off\" button_border_width__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_border_color__hover_enabled=\"off\" button_border_color__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" button_border_radius__hover_enabled=\"off\" button_border_radius__hover=\"null\" button_one_border_radius__hover_enabled=\"off\" button_one_border_radius__hover=\"null\" button_two_border_radius__hover_enabled=\"off\" button_two_border_radius__hover=\"null\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2px\" button_one_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover=\"null\" button_two_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover=\"null\" button_bg_color__hover_enabled=\"off\" button_bg_color__hover=\"null\" button_one_bg_color__hover_enabled=\"off\" button_one_bg_color__hover=\"null\" button_two_bg_color__hover_enabled=\"off\" button_two_bg_color__hover=\"null\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_freelance-marketing_international-seo-consultant_catherine-gason.webp\" alt=\"Consultant en Marketing & SEO International | GasOn Marketing\" title_text=\"Consultant en Marketing & SEO International | GasOn Marketing\" align=\"center\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"50px||50px||false|false\" saved_tabs=\"all\" global_colors_info=\"{%22gcid-1601ebb3-0f05-420d-8156-a02601a2f132%22:%91%22background_color%22%93}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_padding_tablet=\"0px||||false|false\" custom_padding_phone=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Votre croissance \u00e0 l\u2019international repose sur un marketing pleinement int\u00e9gr\u00e9<\/h2>\nSe d\u00e9velopper \u00e0 l\u2019international ne se r\u00e9sume pas au d\u00e9ploiement de campagnes multilingues. Cela suppose un alignement strat\u00e9gique clair et durable entre vos march\u00e9s, vos canaux et vos messages. Lorsque cette int\u00e9gration fait d\u00e9faut, les cons\u00e9quences sont imm\u00e9diates :\n<ul>\n\t<li>un SEO pilot\u00e9 en silos, qui limite l\u2019efficacit\u00e9 d\u2019une approche \u00ab <a href=\"https:\/\/international-seo-consultant.com\/search-everywhere-optimization\/\" target=\"_blank\" rel=\"noopener\" title=\"Search Everywhere\">Search Everywhere<\/a> \u00bb<\/li>\n\t<li>des messages incoh\u00e9rents d\u2019un march\u00e9 \u00e0 l\u2019autre, insuffisamment ancr\u00e9s dans les r\u00e9alit\u00e9s culturelles locales<\/li>\n\t<li>une ex\u00e9cution locale d\u00e9connect\u00e9e de la strat\u00e9gie globale<\/li>\n\t<li>des canaux qui se concurrencent au lieu de se renforcer<\/li>\n\t<li>des investissements en hausse, sans retour proportionnel<\/li>\n<\/ul>\nR\u00e9sultat : une visibilit\u00e9 fragment\u00e9e, des inefficacit\u00e9s budg\u00e9taires et un potentiel de revenus sous-exploit\u00e9.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding=\"15px||15px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text ul_type=\"square\" _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"||||||||\" header_2_font=\"||||||||\" header_2_text_align=\"left\" custom_padding=\"|||15px|false|false\" border_width_left=\"5px\" border_color_left=\"#FFCC00\" locked=\"off\" global_colors_info=\"{}\"]<p>GasOn Marketing accompagne les marques dans la structuration et l\u2019alignement de leurs leviers SEO, de leurs contenus et de leurs r\u00e9seaux sociaux au sein de strat\u00e9gies multicanales int\u00e9gr\u00e9es. L\u2019objectif : g\u00e9n\u00e9rer une croissance durable \u00e0 grande \u00e9chelle et maximiser la performance sur l\u2019ensemble de leurs march\u00e9s.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding_tablet=\"\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Construisez une strat\u00e9gie digitale int\u00e9gr\u00e9e<\/h3>[\/et_pb_text][et_pb_code admin_label=\"Code\" _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0?si=DJYIFu2At19S0Xon\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"Integrated Digital Marketing: Where Do You Start to Drive Real Performance?\",      \"description\": \"This video introduces the 5Ws + 1H + Which Actions framework, an Integrated Marketing Communications (IMC) model used in international digital marketing to structure cohesive, high-performing campaigns.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/QZCRcnqv0l0\/mqdefault.jpg?v=68555b09&sqp=CODS1cIG&rs=AOn4CLBXfL2CSZSN1uzNsVh4ldEYdgVzag\",      \"uploadDate\": \"2025-06-20T15:00:00+00:00\",      \"duration\": \"PT1M33S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=QZCRcnqv0l0\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Identifiez vos leviers de croissance et vos priorit\u00e9s cl\u00e9s<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Alliez vision internationale et impact local<\/h3>[\/et_pb_text][et_pb_code _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/PPvL0KAYM54?si=BfVGEmPVf5_x_OG1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code admin_label=\"Code\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"Making GLOCAL Marketing Work: From Global Strategy to Local Impact\",      \"description\": \"Can one global strategy succeed across cultures, languages, and markets? 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This IMC (Integrated Marketing Communications) framework brings channels and teams together to deliver consistent, scalable impact across global markets and platforms.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/5i4zefJNwmc\/mqdefault.jpg?v=68555429&sqp=CIzV1cIG&rs=AOn4CLAiV-d-i3bB9ZJdEEHRTtFS_3u1pA\",      \"uploadDate\": \"2025-06-20T14:00:00+00:00\",      \"duration\": \"PT56S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/5i4zefJNwmc\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=5i4zefJNwmc\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Rendez votre identit\u00e9 coh\u00e9rente \u00e0 chaque interaction<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"catherinegason\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#222222\" custom_padding=\"50px||50px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/catherine-gason_freelance-international-seo-consultant.webp\" alt=\"Catherine Gason | Consultant SEO & Marketing Digital International\" title_text=\"Catherine Gason | Consultant SEO & Marketing Digital International\" align=\"center\" _builder_version=\"4.27.6\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Qui est Catherine Gason ?\" use_icon=\"on\" font_icon=\"&#xf0a9;||fa||900\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.6\" header_level=\"h2\" header_text_color=\"#FFFFFF\" body_text_color=\"#FFFFFF\" body_ul_type=\"square\" body_ul_position=\"inside\" body_link_text_color=\"#FFFFFF\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>Consultant en marketing digital et SEO international, <a href=\"https:\/\/gason-marketing.com\/fr\/catherine-gason\/\" title=\"Catherine Gason\">Catherine Gason<\/a> est la fondatrice de GasOn Marketing ainsi que du hub <a href=\"https:\/\/international-seo-consultant.com\/\" target=\"_blank\" rel=\"noopener\" title=\"International SEO Consultant\">International SEO Consultant<\/a>. Elle aide les marques \u00e0 concevoir des strat\u00e9gies digitales int\u00e9gr\u00e9es, \u00e0 optimiser leurs approches de <a href=\"https:\/\/international-seo-consultant.com\/search-everywhere-optimization\/\" target=\"_blank\" rel=\"noopener\" title=\"Search Everywhere\">Search Everywhere<\/a> et \u00e0 aligner leurs \u00e9quipes afin d\u2019acc\u00e9l\u00e9rer leur d\u00e9veloppement \u00e0 l\u2019international. 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custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" global_colors_info=\"{}\" custom_padding__hover_enabled=\"on|desktop\" custom_padding__hover=\"||0px||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Partenaire strat\u00e9gique des marques et agences internationales<\/h2>\n<p>Reconnue parmi le top 1 % des professionnels sur Upwork, Catherine Gason intervient en tant que digital strategist aupr\u00e8s de startups, PME et grandes entreprises en combinant expertise strat\u00e9gique et exp\u00e9rience op\u00e9rationnelle.<\/p>[\/et_pb_text][et_pb_slider _builder_version=\"4.27.6\" _module_preset=\"default\" header_text_color=\"#222222\" body_text_color=\"#222222\" background_color=\"RGBA(255,255,255,0)\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_slide url_new_window=\"on\" _builder_version=\"4.27.6\" _module_preset=\"default\" header_text_align=\"center\" text_orientation=\"center\" background_layout=\"light\" link_option_url=\"https:\/\/letsrocc.com\/en\" link_option_url_new_window=\"on\" global_colors_info=\"{}\" sticky_transition=\"on\"]<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/03\/gason-marketing_references_letsrocc.png\" width=\"90\" height=\"90\" alt=\"Italian &amp; French Social Media Strategist Testimonial | Christopher Wheeler | Letsrocc\" class=\"wp-image-9247 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/>Catherine has been an exceptional partner in our organic social media delivery for our global client. She is a rare talent who combines creative execution with a deep understanding of successful analytics.<\/p>\n<p><strong>Christopher Wheeler<\/strong><br \/><strong>Letsrocc<\/strong><\/p>[\/et_pb_slide][et_pb_slide url_new_window=\"on\" _builder_version=\"4.27.6\" _module_preset=\"default\" header_text_align=\"center\" text_orientation=\"center\" background_layout=\"light\" link_option_url=\"https:\/\/thisisnovos.com\" link_option_url_new_window=\"on\" global_colors_info=\"{}\" sticky_transition=\"on\"]<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/03\/gason-marketing_references_novos.png\" width=\"90\" height=\"90\" alt=\"European SEO Consultant Testimonial | Nicole Bingham | Novos\" class=\"wp-image-9247 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/>We have worked with Catherine for over a year for both our French and Italian clients, and we couldn\u2019t recommend her more highly. She communicates clearly, is extremely reliable, and consistently delivers high-quality work<\/p>\n<p><strong>Nicole Bingham<\/strong><br \/><strong>NOVOS<\/strong><\/p>[\/et_pb_slide][et_pb_slide url_new_window=\"on\" _builder_version=\"4.27.6\" _module_preset=\"default\" header_text_align=\"center\" text_orientation=\"center\" background_layout=\"light\" link_option_url=\"https:\/\/safeharboursecurity.com\" link_option_url_new_window=\"on\" global_colors_info=\"{}\" sticky_transition=\"on\"]<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/02\/gason-marketing_references_safe-harbour.webp\" width=\"90\" height=\"90\" alt=\"Multilingual SEO &amp; PPC Consultant Testimonial | Anna Holmquist | NP Digital\" class=\"wp-image-9247 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p>Catherine brought an exceptional depth of expertise across SEO and PPC, consistently delivering strategies that improved visibility, traffic quality and campaign performance. She combines strong technical knowledge with a practical, results-driven approach, and understands how search behaviour differs across regions.<\/p>\n<p><strong>Bronagh Morton<\/strong><br \/><strong>Safe Harbour Security<\/strong><\/p>[\/et_pb_slide][et_pb_slide url_new_window=\"on\" _builder_version=\"4.27.6\" _module_preset=\"default\" header_text_align=\"center\" text_orientation=\"center\" background_layout=\"light\" link_option_url=\"https:\/\/npdigital.com\" link_option_url_new_window=\"on\" global_colors_info=\"{}\" sticky_transition=\"on\"]<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/international-seo-consultant.com\/wp-content\/uploads\/2024\/09\/gason-marketing_testimonials_np-digital.webp\" width=\"90\" height=\"90\" alt=\"International SEO Consultant Testimonial | Anna Holmquist | NP Digital\" class=\"wp-image-9247 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p>Excellent quality work and great communication. A pleasure to work with.<\/p>\n<p><strong>Anna Holmquist<\/strong><br \/><strong>NP Digital<\/strong><\/p>[\/et_pb_slide][et_pb_slide url_new_window=\"on\" _builder_version=\"4.27.6\" _module_preset=\"default\" background_layout=\"light\" link_option_url=\"https:\/\/www.soldo.com\/\" link_option_url_new_window=\"on\" global_colors_info=\"{}\" sticky_transition=\"on\"]<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_testimonials_soldo.webp\" width=\"90\" height=\"90\" alt=\"French, Italian &amp; Dutch Consultant Testimonial | Adesola Grace Ajilogba | Soldo\" class=\"wp-image-9247 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/p>\n<p>I have worked with Catherine for over a year and a half on different French, Italian and Dutch SEO projects. She has always delivered on time, takes initiative and is proactive about solving issues. It\u2019s been a pleasure, and I will work with Catherine again.<\/p>\n<p><strong>Adesola Grace Ajilogba<\/strong><br \/><strong>Soldo<\/strong><\/p>[\/et_pb_slide][\/et_pb_slider][et_pb_code _builder_version=\"4.27.6\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"Organization\",  \"name\": \"GasOn Marketing\",  \"aggregateRating\": {    \"@type\": \"AggregateRating\",    \"ratingValue\": \"5\",    \"reviewCount\": \"5\",    \"bestRating\": \"5\",    \"worstRating\": \"3\"  },  \"review\": [    {      \"@type\": \"Review\",      \"author\": {        \"@type\": \"Person\",        \"name\": \"Bronagh Morton\",        \"worksFor\": {          \"@type\": \"Organization\",          \"name\": \"Safe Harbour Security\"        }      },      \"reviewBody\": \"Catherine brought an exceptional depth of expertise across SEO and PPC, consistently delivering strategies that improved visibility, traffic quality and campaign performance. 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It\u2019s been a pleasure, and I will work with Catherine again.\",      \"reviewRating\": {        \"@type\": \"Rating\",        \"ratingValue\": \"5\",        \"bestRating\": \"5\",        \"worstRating\": \"3\"      },      \"reviewAspect\": \"French, Italian & Dutch SEO Consultant\"    }  ]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.6\" _module_preset=\"default\" background_color=\"#FFCC00\" custom_padding=\"50px||50px||false|false\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||||false|false\" global_colors_info=\"{}\" custom_padding__hover_enabled=\"on|desktop\" custom_padding__hover=\"0px||||false|false\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Services strat\u00e9giques pour acc\u00e9l\u00e9rer l\u2019impact international<\/h2>\n<p style=\"text-align: left;\">GasOn Marketing accompagne les marques globales dans la transformation de leur marketing international en un \u00e9cosyst\u00e8me structur\u00e9, scalable et centr\u00e9 sur la performance.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding_tablet=\"\" custom_padding_phone=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_3_text_align=\"center\" text_orientation=\"center\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3><a href=\"https:\/\/gason-marketing.com\/fr\/consultant-marketing-digital-international\/\" title=\"GasOn Power Hours\">GasOn Power Hours<\/a><\/h3>[\/et_pb_text][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/01\/international-integrated-digital-marketing-strategist_consultante-strategie-marketing-digital-integre_multilingual-digital-strategist.webp\" alt=\"Consultant Marketing Digital International | Catherine Gason | GasOn Marketing\" title_text=\"Consultant Marketing Digital International | Catherine Gason | GasOn Marketing\" url=\"https:\/\/gason-marketing.com\/fr\/consultant-marketing-digital-international\/\" align=\"center\" _builder_version=\"4.27.6\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]Sessions cibl\u00e9es pour r\u00e9v\u00e9ler des leviers de croissance et d\u00e9clencher des actions \u00e0 impact imm\u00e9diat.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_3_text_align=\"center\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3><a href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\" title=\"Conseil Marketing\">Marketing int\u00e9gr\u00e9<\/a><\/h3>[\/et_pb_text][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/01\/integrated-digital-marketing-consultancy_conseil-marketing-digital-integre_consulente-digital-marketing-integrato.webp\" alt=\"Cabinet de conseil en marketing digital int\u00e9gr\u00e9 | GasOn Marketing\" title_text=\"Cabinet de conseil en marketing digital int\u00e9gr\u00e9 | GasOn Marketing\" url=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\" align=\"center\" _builder_version=\"4.27.6\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]Conception d\u2019\u00e9cosyst\u00e8mes marketing internationaux visant \u00e0 aligner les march\u00e9s et \u00e0 maximiser les r\u00e9sultats.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" header_3_text_align=\"center\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3><a href=\"https:\/\/gason-marketing.com\/fr\/fractional-cmo\/\" title=\"Fractional CMO\">Fractional CMO<\/a><\/h3>[\/et_pb_text][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/01\/multilingual-international-marketing-consultant_marketing-integre_consulente-web-marketing.webp\" alt=\"Catherine Gason | Fractional CMO international (CMO part-time)\" title_text=\"Catherine Gason | Fractional CMO international (CMO part-time)\" url=\"https:\/\/gason-marketing.com\/fr\/fractional-cmo\/\" align=\"center\" _builder_version=\"4.27.6\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]Direction marketing externalis\u00e9e pour structurer, piloter et aligner les actions avec les objectifs business.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"50px||50px||true|false\" custom_padding_tablet=\"50px||50px||true|false\" custom_padding_phone=\"50px||50px||true|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||||false|false\" animation_direction=\"top\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Questions fr\u00e9quentes sur Catherine Gason &amp; GasOn Marketing<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_2,1_4\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"0px||0px||false|false\" custom_padding_phone=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.2\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][et_pb_code _builder_version=\"4.27.6\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MXgot99ViaE\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=\"4.27.6\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"VideoObject\",  \"name\": \"Donnez un nouvel \u00e9lan \u00e0 votre croissance avec GasOn Marketing\",  \"description\": \"D\u00e9couvrez comment GasOn Marketing peut aider votre entreprise \u00e0 se d\u00e9velopper gr\u00e2ce \u00e0 des strat\u00e9gies de marketing multilingue et de SEO international. Pr\u00e9sentation de Catherine Gason, consultante en marketing et SEO international.\",  \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/MXgot99ViaE\/maxresdefault.jpg\",  \"uploadDate\": \"2024-10-24T00:00:00Z\",  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/MXgot99ViaE\",  \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=MXgot99ViaE\",  \"publisher\": {    \"@type\": \"Organization\",    \"name\": \"GasOn Marketing\",    \"logo\": {      \"@type\": \"ImageObject\",      \"url\": \"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-logo_155-30.webp\"    }  }}<\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.27.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" animation_direction=\"top\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_toggle title=\"Qui est Catherine Gason ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin=\"|50px||50px|false|false\" custom_margin_tablet=\"|50px||50px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" global_colors_info=\"{}\"]<p>Consultante en marketing digital int\u00e9gr\u00e9, conf\u00e9renci\u00e8re et experte en SEO international, <a href=\"https:\/\/gason-marketing.com\/fr\/catherine-gason\/\" title=\"Catherine Gason\">Catherine Gason<\/a> accompagne depuis plus de 25 ans les marques dans leur d\u00e9veloppement \u00e0 l\u2019international. Elle est fondatrice de GasOn Marketing et de la plateforme <a href=\"https:\/\/international-seo-consultant.com\/\" target=\"_blank\" rel=\"noopener\" title=\"International SEO Consultant\">International SEO Consultant<\/a>.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Pourquoi travailler avec Catherine Gason ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin=\"|50px||50px|false|false\" custom_margin_tablet=\"|50px||50px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" global_colors_info=\"{}\"]<p>Catherine combine une expertise multilingue et multiculturelle avec des strat\u00e9gies marketing data-driven. Elle aide les marques \u00e0 structurer et acc\u00e9l\u00e9rer leur expansion internationale, en conciliant coh\u00e9rence globale et pertinence locale, pour g\u00e9n\u00e9rer des r\u00e9sultats concrets, mesurables et durables.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Qu\u2019est-ce que le marketing digital int\u00e9gr\u00e9 ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin=\"|50px||50px|false|false\" custom_margin_tablet=\"|50px||50px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" global_colors_info=\"{}\"]<p>Le <a href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\" title=\"marketing digital int\u00e9gr\u00e9\">marketing digital int\u00e9gr\u00e9<\/a> consiste \u00e0 aligner SEO, contenus, publicit\u00e9 en ligne, r\u00e9seaux sociaux et parcours client au sein d\u2019une strat\u00e9gie unique et coordonn\u00e9e. Chaque canal est optimis\u00e9 pour renforcer la performance globale et g\u00e9n\u00e9rer un impact concret sur les r\u00e9sultats de l\u2019entreprise.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"GasOn Marketing est\u2011elle une agence de marketing ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin=\"|50px||50px|false|false\" custom_margin_tablet=\"|50px||50px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" global_colors_info=\"{}\"]<p>GasOn Marketing n\u2019est pas une agence de marketing. C\u2019est un cabinet de conseil sp\u00e9cialis\u00e9 dans la strat\u00e9gie et le pilotage du marketing international, plut\u00f4t que dans l\u2019ex\u00e9cution op\u00e9rationnelle. Catherine intervient en tant que <a href=\"https:\/\/gason-marketing.com\/fr\/consultant-marketing-digital-international\/\" title=\"consultante marketing\">consultante marketing<\/a> ou <a href=\"https:\/\/gason-marketing.com\/fr\/fractional-cmo\/\" title=\"Fractional CMO\">Fractional CMO<\/a> pour orienter les d\u00e9cisions strat\u00e9giques et structurer la croissance. L\u2019ex\u00e9cution est ensuite assur\u00e9e par vos \u00e9quipes internes ou par des partenaires de confiance.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Comment le parcours international de Catherine Gason influence-t-il sa strat\u00e9gie ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin=\"|50px||50px|false|false\" custom_margin_tablet=\"|50px||50px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" global_colors_info=\"{}\"]<p>N\u00e9e en Cor\u00e9e du Sud, adopt\u00e9e en Belgique et ayant v\u00e9cu dans plusieurs pays europ\u00e9ens avant de s\u2019installer en Italie, <a href=\"https:\/\/gason-marketing.com\/fr\/catherine-gason\/\" title=\"Catherine Gason\">Catherine Gason<\/a> d\u00e9veloppe une compr\u00e9hension fine des enjeux culturels, linguistiques et identitaires. Elle int\u00e8gre directement ces insights dans ses strat\u00e9gies marketing afin de connecter plus efficacement les marques aux audiences locales.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Quelle est l\u2019approche unique de GasOn Marketing en Global Search ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin=\"|50px||50px|false|false\" custom_margin_tablet=\"|50px||50px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" global_colors_info=\"{}\"]La m\u00e9thodologie GasOn Marketing combine des strat\u00e9gies ax\u00e9es sur la donn\u00e9e et des insights culturels, avec un focus sur l\u2019intention de recherche (search intent) et l\u2019engagement des audiences. 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