{"id":7243,"date":"2024-04-18T16:41:17","date_gmt":"2024-04-18T16:41:17","guid":{"rendered":"https:\/\/gason-marketing.fr\/?page_id=7243"},"modified":"2026-05-04T13:29:04","modified_gmt":"2026-05-04T13:29:04","slug":"consultant-social-media-marketing-international","status":"publish","type":"page","link":"https:\/\/gason-marketing.com\/fr\/consultant-social-media-marketing-international\/","title":{"rendered":"Consultant social media marketing international"},"content":{"rendered":"[et_pb_section fb_built=\"1\" admin_label=\"Hero\" _builder_version=\"4.24.3\" background_color=\"#FFCC00\" background_enable_image=\"off\" background_blend=\"overlay\" locked=\"off\" 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custom_margin=\"|||\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_font=\"|600|||||||\" header_font_size=\"36px\" header_line_height=\"1.3em\" custom_padding=\"||||false|false\" header_font_size_tablet=\"30px\" header_font_size_phone=\"30px\" header_font_size_last_edited=\"on|phone\" header_line_height_tablet=\"1.3em\" header_line_height_phone=\"1.3em\" header_line_height_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h1>Social Media Marketing \u00e0 l\u2019international<\/h1>\n<p>D\u00e9veloppez votre social media marketing international gr\u00e2ce \u00e0 une strat\u00e9gie digitale int\u00e9gr\u00e9e, pens\u00e9e pour maximiser votre visibilit\u00e9 et vos performances.<\/p>[\/et_pb_text][et_pb_button button_url=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" button_text=\"R\u00c9SERVEZ VOTRE APPEL D\u00c9COUVERTE\" button_alignment_tablet=\"center\" button_alignment_phone=\"center\" button_alignment_last_edited=\"on|phone\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" button_icon=\"&#x45;||divi||400\" button_on_hover=\"off\" custom_margin=\"20px||||false|false\" button_letter_spacing_hover=\"2px\" locked=\"off\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" 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custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.5\" _module_preset=\"default\" background_color=\"#F7F7F7\" custom_padding=\"50px||50px||false|false\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" custom_margin=\"|||\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_font=\"||||||||\" header_2_text_align=\"left\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Une approche strat\u00e9gique de social media marketing int\u00e9gr\u00e9e et internationale<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"off|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_padding_tablet=\"0px||0px||false|false\" custom_padding_phone=\"0px||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Construisez une strat\u00e9gie digitale int\u00e9gr\u00e9e<\/h3>[\/et_pb_text][et_pb_code admin_label=\"Code\" _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0?si=DJYIFu2At19S0Xon\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"Integrated Digital Marketing: Where Do You Start to Drive Real Performance?\",      \"description\": \"This video introduces the 5Ws + 1H + Which Actions framework, an Integrated Marketing 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Yes \u2014 when integrated digital marketing (IMC) makes it GLOCAL. This approach ensures campaigns perform globally while resonating locally by combining multilingual content, inclusive marketing, and international SEO with a centralized strategy and local execution.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/PPvL0KAYM54\/mqdefault.jpg?v=685558cf&sqp=CIzV1cIG&rs=AOn4CLBsBmYexhdzKYaYlBWC4roo41OBZA\",      \"uploadDate\": \"2025-06-20T14:30:00+00:00\",      \"duration\": \"PT48S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PPvL0KAYM54\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=PPvL0KAYM54\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Donnez \u00e0 votre marque une dimension glocale (global + local)<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Alignez tous vos points de contact (touchpoints)<\/h3>[\/et_pb_text][et_pb_code _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/5i4zefJNwmc?si=Y_D6CDqJ-JD4EClU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"IMC Framework: Aligning Digital Marketing for International Scale\",      \"description\": \"When SEO, content, PPC, and social operate in silos, performance suffers and budgets are wasted. This IMC (Integrated Marketing Communications) framework brings channels and teams together to deliver consistent, scalable impact across global markets and platforms.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/5i4zefJNwmc\/mqdefault.jpg?v=68555429&sqp=CIzV1cIG&rs=AOn4CLAiV-d-i3bB9ZJdEEHRTtFS_3u1pA\",      \"uploadDate\": \"2025-06-20T14:00:00+00:00\",      \"duration\": \"PT56S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/5i4zefJNwmc\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=5i4zefJNwmc\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Rendez votre identit\u00e9 coh\u00e9rente \u00e0 chaque interaction<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"10px||||false|false\" custom_padding_tablet=\"||||true\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text ul_type=\"square\" _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h3>Optimisez visibilit\u00e9 et engagement gr\u00e2ce \u00e0 une communication int\u00e9gr\u00e9e<\/h3>\n<p>GasOn Marketing con\u00e7oit des strat\u00e9gies de social media dans un cadre de <a href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\" title=\"marketing digital int\u00e9gr\u00e9\">marketing digital int\u00e9gr\u00e9<\/a> pour booster l\u2019engagement, les conversions et la visibilit\u00e9 \u00e0 l\u2019international. L\u2019optimisation organique et les campagnes publicitaires, combin\u00e9es aux principes de <a href=\"https:\/\/international-seo-consultant.com\/search-everywhere-optimization\/\" title=\"Search Everywhere Optimization\" target=\"_blank\" rel=\"noopener\">Search Everywhere Optimization<\/a>, permettent aux actions social media de renforcer la strat\u00e9gie digitale globale et de g\u00e9n\u00e9rer un impact durable.<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h3>L\u2019approche int\u00e9gr\u00e9e et strat\u00e9gique de GasOn Marketing<\/h3>\n<p>La strat\u00e9gie social media vise \u00e0 renforcer la vision globale de la marque et maximiser son impact international. Elle s\u2019appuie sur plusieurs leviers compl\u00e9mentaires pour engager les audiences et cr\u00e9er une pr\u00e9sence coh\u00e9rente sur tous les march\u00e9s :<\/p>\n<ul>\n<li>Storytelling : construire un r\u00e9cit coh\u00e9rent et engageant sur tous les canaux sociaux<\/li>\n<li>Collaboration avec des influenceurs : amplifier les messages et les adapter \u00e0 chaque march\u00e9<\/li>\n<li>Contenus authentiques (UGC) : renforcer cr\u00e9dibilit\u00e9, confiance et engagement aupr\u00e8s des audiences<\/li>\n<li>Int\u00e9gration avec SEO et brand content : transformer les actions social media en leviers strat\u00e9giques pour notori\u00e9t\u00e9, conversion et performance<\/li>\n<\/ul>\n<p>Cette approche garantit une communication int\u00e9gr\u00e9e et durable, capable de s\u2019adapter aux sp\u00e9cificit\u00e9s locales tout en consolidant le positionnement international de la marque.<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h3>Les Social Media Ads dans un framework de communication int\u00e9gr\u00e9e<\/h3>\n<p>Les social media ads (SMA) ne sont pas consid\u00e9r\u00e9es comme un levier isol\u00e9. Elles s\u2019inscrivent dans un framework de communication int\u00e9gr\u00e9e, o\u00f9 chaque campagne publicitaire renforce le <a href=\"https:\/\/gason-marketing.com\/fr\/consultant-seo-freelance-seo-expert-seo-international\/\" title=\"SEO\">SEO<\/a>, le <a href=\"https:\/\/gason-marketing.com\/fr\/freelance-brand-content-manager-international\/\" title=\"brand content\">brand content<\/a> et les autres canaux d\u2019acquisition. Cette approche permet de cibler et adapter les messages par march\u00e9, de tester rapidement les contenus, d\u2019amplifier les performances organiques et de transformer les donn\u00e9es publicitaires en insights strat\u00e9giques \u00e0 forte valeur ajout\u00e9e.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"catherinegason\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#222222\" custom_padding=\"50px||50px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_freelance-digital-marketing_social-media-strategist.webp\" alt=\"Social media marketing international | GasOn Marketing\" title_text=\"Social media marketing international | GasOn Marketing\" align=\"center\" _builder_version=\"4.27.5\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Une strat\u00e9gie de m\u00e9dias sociaux pens\u00e9e pour durer\" use_icon=\"on\" font_icon=\"&#xf0a9;||fa||900\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_text_color=\"#FFFFFF\" body_text_color=\"#FFFFFF\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>Une strat\u00e9gie social media performante ne se limite pas \u00e0 la visibilit\u00e9 imm\u00e9diate. Elle s\u2019inscrit dans une vision long terme, capable d\u2019\u00e9voluer avec les march\u00e9s, les plateformes et les comportements des audiences. Gr\u00e2ce \u00e0 une approche int\u00e9gr\u00e9e, mesurable et orient\u00e9e performance, GasOn Marketing aide les marques \u00e0 construire une pr\u00e9sence internationale coh\u00e9rente et g\u00e9n\u00e9ratrice de valeur durable.<\/p>[\/et_pb_blurb][et_pb_button button_url=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" button_text=\"R\u00c9SERVEZ VOTRE APPEL D\u00c9COUVERTE\" button_alignment_tablet=\"\" button_alignment_phone=\"\" button_alignment_last_edited=\"on|desktop\" disabled_on=\"on|off|off\" _builder_version=\"4.27.4\" custom_button=\"on\" button_text_color=\"#222222\" button_bg_color=\"#FFCC00\" button_border_color=\"#FFCC00\" button_icon=\"&#xf061;||fa||900\" button_on_hover=\"off\" custom_margin=\"20px|||70px|false|false\" button_letter_spacing_hover=\"2px\" locked=\"off\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_border_width__hover_enabled=\"off\" button_border_width__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_border_color__hover_enabled=\"off\" button_border_color__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" button_border_radius__hover_enabled=\"off\" button_border_radius__hover=\"null\" button_one_border_radius__hover_enabled=\"off\" button_one_border_radius__hover=\"null\" button_two_border_radius__hover_enabled=\"off\" button_two_border_radius__hover=\"null\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2px\" button_one_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover=\"null\" button_two_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover=\"null\" button_bg_color__hover_enabled=\"off\" button_bg_color__hover=\"null\" button_one_bg_color__hover_enabled=\"off\" button_one_bg_color__hover=\"null\" button_two_bg_color__hover_enabled=\"off\" button_two_bg_color__hover=\"null\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.5\" _module_preset=\"default\" background_color=\"#F7F7F7\" custom_padding=\"50px||50px||false|false\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.24.2\" custom_margin=\"|||\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_font=\"||||||||\" header_2_text_align=\"left\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Une expertise reconnue par entreprises et agences internationales<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"||||true\" custom_padding_phone=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" global_colors_info=\"{}\"]<p>Une strat\u00e9gie de m\u00e9dias sociaux permet de cibler les bonnes audiences, renforcer l\u2019engagement et g\u00e9n\u00e9rer un trafic qualifi\u00e9, contribuant directement au d\u00e9veloppement de la marque. L\u2019int\u00e9gration sur l\u2019ensemble du <a href=\"https:\/\/gason-marketing.com\/fr\/tunnel-de-vente-entonnoir-de-conversion-email-automation\/\" title=\"parcours client\">parcours client<\/a> garantit une coh\u00e9rence globale et un impact r\u00e9el, bien au\u2011del\u00e0 des simples indicateurs de popularit\u00e9.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" custom_margin=\"|||\" custom_padding_tablet=\"\" custom_padding_phone=\"||0px||false|false\" custom_width_px=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\"Christopher Wheeler\" job_title=\"CEO\" company_name=\"Letsrocc\" portrait_url=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/03\/gason-marketing_references_letsrocc.png\" quote_icon=\"off\" _builder_version=\"4.27.6\" _module_preset=\"default\" background_color=\"#FFFFFF\" link_option_url=\"https:\/\/www.letsrocc.com\" link_option_url_new_window=\"on\" border_radii=\"on|5px|5px|5px|5px\" border_color_all=\"#F7F7F7\" border_radii_portrait=\"on|0px|0px|0px|0px\" locked=\"off\" global_colors_info=\"{}\"]Catherine has been an exceptional partner in our organic social media delivery for our global client. She is a rare talent who combines creative execution with a deep understanding of successful analytics. Throughout our collaboration, Catherine has been proactive, faithful to the brand voice, and consistently delivered excellent service even under the pressure of shifting client requirements. The only reason our partnership is ending is due to a regional restructuring at the client level. I give Catherine my highest possible recommendation; she is a high-integrity professional who any brand would be lucky to have on their team.[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\" Jordan Anthony\" job_title=\"International Business Manager\" company_name=\"SNR\" url_new_window=\"on\" portrait_url=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_testimonials_snr.webp\" quote_icon=\"off\" _builder_version=\"4.27.5\" _module_preset=\"default\" background_color=\"#FFFFFF\" link_option_url=\"https:\/\/star-name-registry.com\/\" link_option_url_new_window=\"on\" border_radii=\"on|5px|5px|5px|5px\" border_color_all=\"#F7F7F7\" locked=\"off\" global_colors_info=\"{}\"]<p>Just wanted to let you know that we\u2019ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!<\/p>[\/et_pb_testimonial][et_pb_code _builder_version=\"4.27.6\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"Organization\",  \"name\": \"GasOn Marketing\",  \"aggregateRating\": {    \"@type\": \"AggregateRating\",    \"ratingValue\": \"5\",    \"reviewCount\": \"2\",    \"bestRating\": \"5\",    \"worstRating\": \"3\"  },  \"review\": [    {      \"@type\": \"Review\",      \"author\": {        \"@type\": \"Person\",        \"name\": \"Christopher Wheeler\",        \"worksFor\": {          \"@type\": \"Organization\",          \"name\": \"Letsrocc\"        }      },      \"reviewBody\": \"Catherine has been an exceptional partner in our organic social media delivery for our global client. She is a rare talent who combines creative execution with a deep understanding of successful analytics. Throughout our collaboration, Catherine has been proactive, faithful to the brand voice, and consistently delivered excellent service even under the pressure of shifting client requirements. The only reason our partnership is ending is due to a regional restructuring at the client level. 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Thank you for your work on the project and hopefully this is the first sale of many!\",      \"reviewRating\": {        \"@type\": \"Rating\",        \"ratingValue\": \"5\",        \"worstRating\": \"3\",        \"bestRating\": \"5\"      },      \"reviewAspect\": \"Multilingual Paid Search & Paid Social Consultant\"    }  ]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_padding=\"50px||30px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" animation_direction=\"top\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">FAQ \u2013 Social Media Marketing international<\/h2>[\/et_pb_text][et_pb_blurb title=\"Quelles diff\u00e9rences entre SMM, SMO et SMA ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-social-media.webp\" alt=\"Social Media Marketing | Ic\u00f4ne GasOn Marketing\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>Le SMM (Social Media Marketing) regroupe l\u2019ensemble des actions men\u00e9es sur les r\u00e9seaux sociaux pour d\u00e9velopper notori\u00e9t\u00e9, engagement et relation client. Le SMO (Social Media Optimization) vise l\u2019optimisation organique des profils et contenus afin d\u2019am\u00e9liorer la visibilit\u00e9 et l\u2019interaction naturelle. Le SMA (Social Media Advertising) correspond aux campagnes publicitaires payantes sur les r\u00e9seaux sociaux, orient\u00e9es trafic et conversion. L\u2019approche int\u00e9gr\u00e9e SMM + Search Everywhere Optimization permet de maximiser la port\u00e9e, la coh\u00e9rence et la performance sur l\u2019ensemble des canaux de d\u00e9couverte.<\/p>[\/et_pb_blurb][et_pb_blurb title=\"Comment la Search Everywhere Optimization renforce-t-elle la strat\u00e9gie social media ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-social-media.webp\" alt=\"Social Media Marketing | Ic\u00f4ne GasOn Marketing\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>La Search Everywhere Optimization garantit que chaque contenu social media ne se limite pas \u00e0 une publication ponctuelle. Elle permet de rendre les contenus d\u00e9couvrables sur tous les canaux \u2014 moteurs de recherche, r\u00e9seaux sociaux, IA et recherche conversationnelle \u2014 tout en transformant chaque publication en levier strat\u00e9gique au service du SEO et du brand content.<\/p>[\/et_pb_blurb][et_pb_blurb title=\"Comment int\u00e9grer les social media ads dans une strat\u00e9gie de communication int\u00e9gr\u00e9e ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-social-media.webp\" alt=\"Social Media Marketing | Ic\u00f4ne GasOn Marketing\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>Les social media ads sont utilis\u00e9es comme un acc\u00e9l\u00e9rateur strat\u00e9gique. Elles servent \u00e0 tester les messages, amplifier les contenus performants, soutenir les lancements et nourrir l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me digital. Int\u00e9gr\u00e9es au SEO et au brand content, elles am\u00e9liorent la coh\u00e9rence des messages et maximisent le ROI global.<\/p>[\/et_pb_blurb][et_pb_blurb title=\"Pourquoi confier sa strat\u00e9gie de m\u00e9dias sociaux \u00e0 GasOn Marketing ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-social-media.webp\" alt=\"Social Media Marketing | Ic\u00f4ne GasOn Marketing\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>GasOn Marketing, dirig\u00e9 par Catherine Gason, accompagne les marques en tant que consultant strat\u00e9gique, et non comme une agence. L\u2019objectif est de d\u00e9velopper une strat\u00e9gie social media multilingue et multicanale, parfaitement align\u00e9e avec le SEO, le PPC et le brand content, tout en tenant compte des sp\u00e9cificit\u00e9s culturelles et linguistiques de chaque march\u00e9.<\/p>[\/et_pb_blurb][et_pb_blurb title=\"Comment mesurer l\u2019efficacit\u00e9 d\u2019une strat\u00e9gie social media internationale ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-social-media.webp\" alt=\"Social Media Marketing | Ic\u00f4ne GasOn Marketing\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]<p>L\u2019efficacit\u00e9 repose sur l\u2019analyse des m\u00e9triques cl\u00e9s \u2014 port\u00e9e, engagement, conversions et trafic qualifi\u00e9 \u2014 combin\u00e9e \u00e0 l\u2019\u00e9valuation de la coh\u00e9rence strat\u00e9gique entre tous les leviers digitaux. Cette approche permet une optimisation continue du ROI et un renforcement durable de l\u2019impact global.<\/p>[\/et_pb_blurb][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"FAQPage\",  \"mainEntity\": [{    \"@type\": \"Question\",    \"name\": \"Quelles diff\u00e9rences entre SMM, SMO et SMA ?\",    \"acceptedAnswer\": {      \"@type\": \"Answer\",      \"text\": \"Le SMM (Social Media Marketing) regroupe l\u2019ensemble des actions men\u00e9es sur les r\u00e9seaux sociaux pour d\u00e9velopper notori\u00e9t\u00e9, engagement et relation client. Le SMO (Social Media Optimization) vise l\u2019optimisation organique des profils et contenus afin d\u2019am\u00e9liorer la visibilit\u00e9 et l\u2019interaction naturelle. 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