{"id":8253,"date":"2024-04-27T16:56:36","date_gmt":"2024-04-27T16:56:36","guid":{"rendered":"https:\/\/gason-marketing.fr\/multilingual-international-ppc-specialist\/"},"modified":"2026-05-04T12:58:10","modified_gmt":"2026-05-04T12:58:10","slug":"expert-campagne-ppc-publicite-digitale-internationale","status":"publish","type":"page","link":"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/","title":{"rendered":"Campagnes PPC \u00e0 l\u2019international"},"content":{"rendered":"[et_pb_section fb_built=\"1\" admin_label=\"Hero\" _builder_version=\"4.24.3\" background_color=\"#FFCC00\" background_enable_image=\"off\" background_blend=\"overlay\" locked=\"off\" global_colors_info=\"{%22gcid-daa5ae2f-01bb-4a04-9a41-4cfcb5845afc%22:%91%22background_color_gradient_stops%22%93,%22gcid-19964ace-e040-42a8-b9d4-cd3e7798298c%22:%91%22background_color_gradient_stops%22%93,%22gcid-1601ebb3-0f05-420d-8156-a02601a2f132%22:%91%22background_color_gradient_stops%22%93,%22gcid-de9bf88a-f863-4d81-b15c-a2c4f72f114c%22:%91%22background_color_gradient_stops%22%93,%22gcid-f5f65c72-95a1-4bfc-9a7b-ef4bc270ed78%22:%91%22background_color_gradient_stops%22%93,%22gcid-429553d8-e94d-4042-8282-844cf7adcb5e%22:%91%22background_color_gradient_stops%22%93,%22gcid-a1a6ea8f-b09f-4177-947a-0a25d1d041d3%22:%91%22background_color_gradient_stops%22%93,%22gcid-f686ad38-8620-40b8-ab33-464305f9f0c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-82c9e7fa-607f-450e-abae-803398fc3d2d%22:%91%22background_color_gradient_stops%22%93}\"][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.3\" background_color=\"#FFCC00\" custom_margin=\"|||\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_font=\"|600|||||||\" header_font_size=\"36px\" header_line_height=\"1.3em\" custom_padding=\"||||false|false\" header_font_size_tablet=\"30px\" header_font_size_phone=\"30px\" header_font_size_last_edited=\"on|phone\" header_line_height_tablet=\"1.3em\" header_line_height_phone=\"1.3em\" header_line_height_last_edited=\"on|phone\" global_colors_info=\"{}\"]<h1>Campagnes PPC multilingues<\/h1>\n<p>Optimisez vos campagnes PPC \u00e0 l\u2019international gr\u00e2ce \u00e0 une strat\u00e9gie de marketing digital int\u00e9gr\u00e9 et multilingue. Profitez d\u2019un audit PPC gratuit.<\/p>[\/et_pb_text][et_pb_button button_url=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" button_text=\"R\u00c9SERVEZ VOTRE APPEL D\u00c9COUVERTE\" button_alignment_tablet=\"center\" button_alignment_phone=\"center\" button_alignment_last_edited=\"on|phone\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" button_icon=\"&#x45;||divi||400\" button_on_hover=\"off\" custom_margin=\"20px||||false|false\" button_letter_spacing_hover=\"2px\" locked=\"off\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_border_width__hover_enabled=\"off\" button_border_width__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_border_color__hover_enabled=\"off\" button_border_color__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" button_border_radius__hover_enabled=\"off\" button_border_radius__hover=\"null\" button_one_border_radius__hover_enabled=\"off\" button_one_border_radius__hover=\"null\" button_two_border_radius__hover_enabled=\"off\" button_two_border_radius__hover=\"null\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2px\" button_one_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover=\"null\" button_two_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover=\"null\" button_bg_color__hover_enabled=\"off\" button_bg_color__hover=\"null\" button_one_bg_color__hover_enabled=\"off\" button_one_bg_color__hover=\"null\" button_two_bg_color__hover_enabled=\"off\" button_two_bg_color__hover=\"null\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_freelance-marketing-consultant_international-ppc-specialist.webp\" alt=\"Consultante en campagnes PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\" title_text=\"Consultante en campagnes PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.27.5\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.5\" _module_preset=\"default\" background_color=\"#F7F7F7\" custom_padding=\"50px||50px||false|false\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" custom_margin=\"|||\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_font=\"||||||||\" header_2_text_align=\"left\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Une approche strat\u00e9gique de social media marketing int\u00e9gr\u00e9e et internationale<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" custom_padding_last_edited=\"off|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_padding_tablet=\"0px||0px||false|false\" custom_padding_phone=\"0px||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Construisez une strat\u00e9gie digitale int\u00e9gr\u00e9e<\/h3>[\/et_pb_text][et_pb_code admin_label=\"Code\" _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0?si=DJYIFu2At19S0Xon\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"Integrated Digital Marketing: Where Do You Start to Drive Real Performance?\",      \"description\": \"This video introduces the 5Ws + 1H + Which Actions framework, an Integrated Marketing Communications (IMC) model used in international digital marketing to structure cohesive, high-performing campaigns.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/QZCRcnqv0l0\/mqdefault.jpg?v=68555b09&sqp=CODS1cIG&rs=AOn4CLBXfL2CSZSN1uzNsVh4ldEYdgVzag\",      \"uploadDate\": \"2025-06-20T15:00:00+00:00\",      \"duration\": \"PT1M33S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=QZCRcnqv0l0\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Identifiez vos leviers de croissance et vos priorit\u00e9s cl\u00e9s<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Alliez vision internationale et impact local<\/h3>[\/et_pb_text][et_pb_code _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/PPvL0KAYM54?si=BfVGEmPVf5_x_OG1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code admin_label=\"Code\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"Making GLOCAL Marketing Work: From Global Strategy to Local Impact\",      \"description\": \"Can one global strategy succeed across cultures, languages, and markets? Yes \u2014 when integrated digital marketing (IMC) makes it GLOCAL. This approach ensures campaigns perform globally while resonating locally by combining multilingual content, inclusive marketing, and international SEO with a centralized strategy and local execution.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/PPvL0KAYM54\/mqdefault.jpg?v=685558cf&sqp=CIzV1cIG&rs=AOn4CLBsBmYexhdzKYaYlBWC4roo41OBZA\",      \"uploadDate\": \"2025-06-20T14:30:00+00:00\",      \"duration\": \"PT48S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PPvL0KAYM54\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=PPvL0KAYM54\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Donnez \u00e0 votre marque une dimension glocale (global + local)<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<h3 style=\"text-align: center;\">Alignez tous vos points de contact (touchpoints)<\/h3>[\/et_pb_text][et_pb_code _builder_version=\"4.27.4\" _module_preset=\"default\" text_orientation=\"center\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/5i4zefJNwmc?si=Y_D6CDqJ-JD4EClU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"VideoObject\",      \"name\": \"IMC Framework: Aligning Digital Marketing for International Scale\",      \"description\": \"When SEO, content, PPC, and social operate in silos, performance suffers and budgets are wasted. This IMC (Integrated Marketing Communications) framework brings channels and teams together to deliver consistent, scalable impact across global markets and platforms.\",      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/5i4zefJNwmc\/mqdefault.jpg?v=68555429&sqp=CIzV1cIG&rs=AOn4CLAiV-d-i3bB9ZJdEEHRTtFS_3u1pA\",      \"uploadDate\": \"2025-06-20T14:00:00+00:00\",      \"duration\": \"PT56S\",      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/5i4zefJNwmc\",      \"url\": \"https:\/\/www.youtube.com\/watch?v=5i4zefJNwmc\"    }  ]}<\/script>[\/et_pb_code][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" text_orientation=\"center\" custom_margin=\"10px||||false|false\" global_colors_info=\"{}\"]<p>Rendez votre identit\u00e9 coh\u00e9rente \u00e0 chaque interaction<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"10px||||false|false\" custom_padding_tablet=\"||||true\" custom_padding_phone=\"||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text ul_type=\"square\" _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h3>Une approche marketing int\u00e9gr\u00e9e sur mesure<\/h3>\nLa publicit\u00e9 digitale est r\u00e9ellement performante lorsqu\u2019elle s\u2019inscrit dans une vision globale et coordonn\u00e9e, plut\u00f4t que comme un simple canal isol\u00e9. En tant que consultant en publicit\u00e9 digitale \u00e0 l\u2019international, GasOn Marketing accompagne ses clients dans une approche de <a title=\"marketing digital int\u00e9gr\u00e9\" href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\">marketing digital int\u00e9gr\u00e9<\/a>, o\u00f9 chaque levier digital se compl\u00e8te et se renforce. Le PPC soutient le <a title=\"SEO international\" href=\"https:\/\/gason-marketing.com\/fr\/consultant-seo-freelance-seo-expert-seo-international\/\">SEO international<\/a>, renforce le message de marque, facilite le <a title=\"parcours client\" href=\"https:\/\/gason-marketing.com\/fr\/tunnel-de-vente-entonnoir-de-conversion-email-automation\/\">parcours client<\/a> et fournit des donn\u00e9es concr\u00e8tes permettant de prendre des d\u00e9cisions \u00e9clair\u00e9es.\n\nGr\u00e2ce \u00e0 une analyse approfondie des march\u00e9s, de la concurrence et des comportements de recherche, GasOn Marketing propose des recommandations pour prioriser les investissements et assurer la coh\u00e9rence entre PPC, SEO et <a title=\"r\u00e9seaux sociaux\" href=\"https:\/\/gason-marketing.com\/fr\/consultant-social-media-marketing-international\/\">r\u00e9seaux sociaux<\/a>. Chaque campagne est con\u00e7ue sur mesure, align\u00e9e avec les objectifs commerciaux du client, et pens\u00e9e pour produire des r\u00e9sultats durables et mesurables, tout en s\u2019inscrivant dans une d\u00e9marche marketing globale.[\/et_pb_text][et_pb_text ul_type=\"square\" _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h3>Maximiser le ROI gr\u00e2ce \u00e0 l\u2019analyse des donn\u00e9es PPC<\/h3>\nLes donn\u00e9es issues des campagnes PPC sont exploit\u00e9es pour affiner le positionnement, optimiser les messages et guider les arbitrages strat\u00e9giques \u00e0 l\u2019international. Cette approche permet de :\n<ul>\n \t<li>Gagner rapidement en visibilit\u00e9 sur les march\u00e9s prioritaires<\/li>\n \t<li>Identifier les messages et mots-cl\u00e9s \u00e0 fort potentiel, exploitables dans l\u2019ensemble de la strat\u00e9gie digitale<\/li>\n \t<li>Alimenter efficacement le SEO et la strat\u00e9gie de contenu<\/li>\n \t<li>Maximiser le retour sur investissement tout en renfor\u00e7ant l\u2019efficacit\u00e9 des autres leviers digitaux<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"catherinegason\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#222222\" custom_padding=\"50px||50px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_freelance-digital-marketing_international-ppc-consultant.webp\" alt=\"Freelance experte en campagne PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\" title_text=\"Freelance experte en campagne PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\" align=\"center\" _builder_version=\"4.27.5\" _module_preset=\"default\" border_radii=\"on|5px|5px|5px|5px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_blurb title=\"Des campagnes PPC qui font la diff\u00e9rence \u00e0 long terme\" use_icon=\"on\" font_icon=\"&#xf0a9;||fa||900\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_text_color=\"#FFFFFF\" body_text_color=\"#FFFFFF\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]La r\u00e9ussite d\u2019une campagne PPC internationale repose sur des choix clairs et align\u00e9s avec vos objectifs commerciaux. La publicit\u00e9 digitale est utilis\u00e9e comme un levier strat\u00e9gique, au service de la croissance et de la prise de d\u00e9cision, et non comme une simple m\u00e9canique d\u2019activation.[\/et_pb_blurb][et_pb_button button_url=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" button_text=\"R\u00c9SERVEZ VOTRE APPEL D\u00c9COUVERTE\" button_alignment_tablet=\"\" button_alignment_phone=\"\" button_alignment_last_edited=\"on|desktop\" disabled_on=\"on|off|off\" _builder_version=\"4.27.4\" custom_button=\"on\" button_text_color=\"#222222\" button_bg_color=\"#FFCC00\" button_border_color=\"#FFCC00\" button_icon=\"&#xf061;||fa||900\" button_on_hover=\"off\" custom_margin=\"20px|||70px|false|false\" button_letter_spacing_hover=\"2px\" locked=\"off\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_border_width__hover_enabled=\"off\" button_border_width__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_border_color__hover_enabled=\"off\" button_border_color__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" button_border_radius__hover_enabled=\"off\" button_border_radius__hover=\"null\" button_one_border_radius__hover_enabled=\"off\" button_one_border_radius__hover=\"null\" button_two_border_radius__hover_enabled=\"off\" button_two_border_radius__hover=\"null\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2px\" button_one_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover=\"null\" button_two_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover=\"null\" button_bg_color__hover_enabled=\"off\" button_bg_color__hover=\"null\" button_one_bg_color__hover_enabled=\"off\" button_one_bg_color__hover=\"null\" button_two_bg_color__hover_enabled=\"off\" button_two_bg_color__hover=\"null\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.5\" _module_preset=\"default\" background_color=\"#F7F7F7\" custom_padding=\"50px||50px||false|false\" saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.24.2\" custom_margin=\"|||\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_width_px=\"1280px\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_font=\"||||||||\" header_2_text_align=\"left\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">Une expertise reconnue par des entreprises et agences internationales<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"||||true\" custom_padding_phone=\"0px||0px||true|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" header_2_text_align=\"center\" module_alignment=\"center\" global_colors_info=\"{}\"]Catherine Gason intervient comme experte externe en strat\u00e9gie PPC et publicit\u00e9 digitale internationale, aupr\u00e8s d\u2019acteurs d\u00e9j\u00e0 structur\u00e9s, pour apporter vision, recul et pilotage strat\u00e9gique. Elle collabore notamment avec :\n<ul>\n \t<li>des agences SEM et webmarketing, en soutien strat\u00e9gique ou pour un renfort d\u2019expertise<\/li>\n \t<li>des \u00e9quipes marketing internes, afin de cadrer, structurer ou faire \u00e9voluer leur approche PPC<\/li>\n \t<li>des entreprises B2B et B2C pr\u00e9sentes sur plusieurs march\u00e9s, lors de phases de d\u00e9veloppement ou d\u2019optimisation internationale<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.27.5\" custom_margin=\"|||\" custom_padding_tablet=\"\" custom_padding_phone=\"||0px||false|false\" custom_width_px=\"1280px\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\"Bronagh Morton\" job_title=\"Marketing Orchestrator\" company_name=\"Safe Harbour Security\" portrait_url=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/02\/gason-marketing_references_safe-harbour.webp\" quote_icon=\"off\" _builder_version=\"4.27.6\" _module_preset=\"default\" background_color=\"#FFFFFF\" link_option_url=\"https:\/\/safeharboursecurity.com\" border_radii=\"on|5px|5px|5px|5px\" border_color_all=\"#F7F7F7\" locked=\"off\" global_colors_info=\"{}\"]I had the pleasure of working with Catherine at Safe Harbour Security. She brought an exceptional depth of expertise across SEO and PPC, consistently delivering strategies that improved visibility, traffic quality and campaign performance. Catherine combines strong technical knowledge with a practical, results-driven approach. She understands how search behaviour differs across regions and translates that insight into campaigns that genuinely perform. Just as importantly, she is fantastic to work with  collaborative, responsive and always focused on achieving the best outcome. An expert in her field and a true professional, Catherine adds value from day one. I would highly recommend her to any organisation looking to strengthen their digital presence and search performance.[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_testimonial author=\"Jordan Anthony\" job_title=\"International Business Manager\" company_name=\"SNR\" url_new_window=\"on\" portrait_url=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_testimonials_snr.webp\" quote_icon=\"off\" _builder_version=\"4.27.5\" _module_preset=\"default\" background_color=\"#FFFFFF\" link_option_url=\"https:\/\/star-name-registry.com\/\" link_option_url_new_window=\"on\" border_radii=\"on|5px|5px|5px|5px\" border_color_all=\"#F7F7F7\" locked=\"off\" global_colors_info=\"{}\"]<p>Just wanted to let you know that we\u2019ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!<\/p>[\/et_pb_testimonial][et_pb_code _builder_version=\"4.27.6\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"Organization\",  \"name\": \"GasOn Marketing\",  \"aggregateRating\": {    \"@type\": \"AggregateRating\",    \"ratingValue\": \"5\",    \"reviewCount\": \"2\",    \"bestRating\": \"5\",    \"worstRating\": \"3\"  },  \"review\": [    {      \"@type\": \"Review\",      \"author\": {        \"@type\": \"Person\",        \"name\": \"Jordan Anthony\",        \"worksFor\": {          \"@type\": \"Organization\",          \"name\": \"SNR\"        }      },      \"reviewBody\": \"Just wanted to let you know that we\u2019ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!\",      \"reviewRating\": {        \"@type\": \"Rating\",        \"ratingValue\": \"5\",        \"worstRating\": \"3\",        \"bestRating\": \"5\"      },      \"reviewAspect\": \"Multilingual Paid Search & Paid Social Media Consultant\"    },    {      \"@type\": \"Review\",      \"author\": {        \"@type\": \"Person\",        \"name\": \"Bronagh Morton\",        \"worksFor\": {          \"@type\": \"Organization\",          \"name\": \"Safe Harbour Security\"        }      },      \"reviewBody\": \"I had the pleasure of working with Catherine at Safe Harbour Security. She brought an exceptional depth of expertise across SEO and PPC, consistently delivering strategies that improved visibility, traffic quality and campaign performance. Catherine combines strong technical knowledge with a practical, results-driven approach. She understands how search behaviour differs across regions and translates that insight into campaigns that genuinely perform. Just as importantly, she is fantastic to work with, collaborative, responsive and always focused on achieving the best outcome. An expert in her field and a true professional, Catherine adds value from day one. I would highly recommend her to any organisation looking to strengthen their digital presence and search performance.\",      \"reviewRating\": {        \"@type\": \"Rating\",        \"ratingValue\": \"5\",        \"worstRating\": \"3\",        \"bestRating\": \"5\"      },      \"reviewAspect\": \"Multilingual SEO & PPC Consultant\"    }  ]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.27.5\" _module_preset=\"default\" custom_padding=\"50px||30px||false|false\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding_tablet=\"\" custom_padding_phone=\"0px||0px||false|false\" animation_direction=\"top\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"]<h2 style=\"text-align: center;\">FAQ \u2013 PPC et publicit\u00e9 digitale \u00e0 l\u2019international<\/h2>[\/et_pb_text][et_pb_blurb title=\"PPC, CPC et Google Ads : quelles diff\u00e9rences\u202f?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-ppc-specialist.webp\" alt=\"GasOn Marketing Icon | Campagne PPC et publicit\u00e9 digitale | Catherine Gason\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]Le PPC est un mod\u00e8le publicitaire dans lequel l\u2019annonceur paie uniquement lorsqu\u2019un utilisateur clique sur une annonce. Le CPC correspond au co\u00fbt r\u00e9el factur\u00e9 pour chaque clic. Google Ads est la principale plateforme permettant de diffuser ce type de campagnes, m\u00eame si d\u2019autres solutions comme Microsoft Ads, Meta Ads ou LinkedIn Ads peuvent \u00e9galement \u00eatre utilis\u00e9es selon les objectifs et les march\u00e9s.[\/et_pb_blurb][et_pb_blurb title=\"SEO ou SEA : quelle strat\u00e9gie privil\u00e9gier ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-ppc-specialist.webp\" alt=\"GasOn Marketing Icon | Campagne PPC et publicit\u00e9 digitale | Catherine Gason\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]Le SEO et le SEA sont deux leviers compl\u00e9mentaires du marketing digital. Le SEO permet de construire une visibilit\u00e9 durable sur le moyen et le long terme gr\u00e2ce au r\u00e9f\u00e9rencement naturel, tandis que le SEA, qui inclut les campagnes PPC, g\u00e9n\u00e8re des r\u00e9sultats imm\u00e9diats via la publicit\u00e9 payante. Combin\u00e9s, ils offrent une pr\u00e9sence optimale dans les r\u00e9sultats de recherche et permettent d\u2019exploiter les donn\u00e9es issues du SEA pour affiner le SEO et la strat\u00e9gie de contenu.[\/et_pb_blurb][et_pb_blurb title=\"Faut-il centraliser ou d\u00e9centraliser la gestion des campagnes PPC ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-ppc-specialist.webp\" alt=\"GasOn Marketing Icon | Campagne PPC et publicit\u00e9 digitale | Catherine Gason\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]Une gestion centralis\u00e9e garantit coh\u00e9rence, vision strat\u00e9gique et partage des bonnes pratiques. Une gestion d\u00e9centralis\u00e9e permet d\u2019adapter les campagnes aux sp\u00e9cificit\u00e9s locales, culturelles et concurrentielles. Dans un contexte international, un mod\u00e8le hybride, supervis\u00e9 de mani\u00e8re strat\u00e9gique, combine coh\u00e9rence globale et flexibilit\u00e9 locale pour obtenir les meilleurs r\u00e9sultats.[\/et_pb_blurb][et_pb_blurb title=\"Comment exploiter les donn\u00e9es PPC pour am\u00e9liorer le SEO et le contenu ?\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-ppc-specialist.webp\" alt=\"GasOn Marketing Icon | Campagne PPC et publicit\u00e9 digitale | Catherine Gason\" icon_placement=\"left\" image_icon_width=\"54px\" content_max_width=\"1100px\" icon_placement_tablet=\"\" icon_placement_phone=\"top\" icon_placement_last_edited=\"on|phone\" admin_label=\"Service\" _builder_version=\"4.27.5\" header_level=\"h2\" header_font=\"||||||||\" header_font_size=\"18px\" body_ul_type=\"square\" body_ul_position=\"inside\" body_ul_text_align=\"justify\" body_ul_line_height=\"1.9em\" body_ol_line_height=\"1.9em\" custom_margin=\"|||\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"left\" header_font_size_tablet=\"\" header_font_size_phone=\"\" header_font_size_last_edited=\"on|phone\" image_max_width=\"64px\" locked=\"off\" global_colors_info=\"{}\"]Les donn\u00e9es issues des campagnes PPC constituent une source d\u2019informations pr\u00e9cieuse pour optimiser la strat\u00e9gie SEO et \u00e9ditoriale. Elles permettent d\u2019identifier les mots-cl\u00e9s les plus performants, notamment \u00e0 l\u2019international, d\u2019orienter la cr\u00e9ation de contenus optimis\u00e9s et adapt\u00e9s aux audiences locales, et d\u2019am\u00e9liorer les pages d\u2019atterrissage ainsi que les messages marketing afin d\u2019augmenter les taux de conversion.[\/et_pb_blurb][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"FAQPage\",  \"mainEntity\": [{    \"@type\": \"Question\",    \"name\": \"PPC, CPC et Google Ads : quelles diff\u00e9rences\u202f?\",    \"acceptedAnswer\": {      \"@type\": \"Answer\",      \"text\": \"Le PPC est un mod\u00e8le publicitaire dans lequel l\u2019annonceur paie uniquement lorsqu\u2019un utilisateur clique sur une annonce. Le CPC correspond au co\u00fbt r\u00e9el factur\u00e9 pour chaque clic. Google Ads est la principale plateforme permettant de diffuser ce type de campagnes, m\u00eame si d\u2019autres solutions comme Microsoft Ads, Meta Ads ou LinkedIn Ads peuvent \u00e9galement \u00eatre utilis\u00e9es selon les objectifs et les march\u00e9s.\"    }  },{    \"@type\": \"Question\",    \"name\": \"SEO ou SEA : quelle strat\u00e9gie privil\u00e9gier ?\",    \"acceptedAnswer\": {      \"@type\": \"Answer\",      \"text\": \"Le SEO et le SEA sont deux leviers compl\u00e9mentaires du marketing digital. Le SEO permet de construire une visibilit\u00e9 durable sur le moyen et le long terme gr\u00e2ce au r\u00e9f\u00e9rencement naturel, tandis que le SEA, qui inclut les campagnes PPC, g\u00e9n\u00e8re des r\u00e9sultats imm\u00e9diats via la publicit\u00e9 payante. Combin\u00e9s, ils offrent une pr\u00e9sence optimale dans les r\u00e9sultats de recherche et permettent d\u2019exploiter les donn\u00e9es issues du SEA pour affiner le SEO et la strat\u00e9gie de contenu.\"    }  },{    \"@type\": \"Question\",    \"name\": \"Faut-il centraliser ou d\u00e9centraliser la gestion des campagnes PPC ?\",    \"acceptedAnswer\": {      \"@type\": \"Answer\",      \"text\": \"Une gestion centralis\u00e9e garantit coh\u00e9rence, vision strat\u00e9gique et partage des bonnes pratiques. Une gestion d\u00e9centralis\u00e9e permet d\u2019adapter les campagnes aux sp\u00e9cificit\u00e9s locales, culturelles et concurrentielles. Dans un contexte international, un mod\u00e8le hybride, supervis\u00e9 de mani\u00e8re strat\u00e9gique, combine coh\u00e9rence globale et flexibilit\u00e9 locale pour obtenir les meilleurs r\u00e9sultats.\"    }  },{    \"@type\": \"Question\",    \"name\": \"Comment exploiter les donn\u00e9es PPC pour am\u00e9liorer le SEO et le contenu ?\",    \"acceptedAnswer\": {      \"@type\": \"Answer\",      \"text\": \"Les donn\u00e9es issues des campagnes PPC constituent une source d\u2019informations pr\u00e9cieuse pour optimiser la strat\u00e9gie SEO et \u00e9ditoriale. Elles permettent d\u2019identifier les mots-cl\u00e9s les plus performants, notamment \u00e0 l\u2019international, d\u2019orienter la cr\u00e9ation de contenus optimis\u00e9s et adapt\u00e9s aux audiences locales, et d\u2019am\u00e9liorer les pages d\u2019atterrissage ainsi que les messages marketing afin d\u2019augmenter les taux de conversion.\"    }  }]}<\/script>[\/et_pb_code][et_pb_code _builder_version=\"4.27.5\" _module_preset=\"default\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@graph\": [    {      \"@type\": \"Service\",      \"@id\": \"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/#service\",      \"name\": \"Conseil et optimisation de campagnes PPC multilingues\",      \"serviceType\": \"Conseil et optimisation de campagnes PPC multilingues\",      \"url\": \"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/\",      \"description\": \"Conseil et optimisation de campagnes PPC multilingues dans le cadre d\u2019une strat\u00e9gie de marketing digital int\u00e9gr\u00e9e pour accompagner les entreprises dans leur d\u00e9veloppement international.\",      \"provider\": {        \"@type\": \"Organization\",        \"name\": \"GasOn Marketing\",        \"url\": \"https:\/\/gason-marketing.com\/\"      },      \"areaServed\": \"Worldwide\"    },    {      \"@type\": \"WebPage\",      \"@id\": \"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/\",      \"url\": \"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/\",      \"name\": \"Conseil et optimisation de campagnes PPC multilingues \u2013 GasOn Marketing\",      \"inLanguage\": \"fr\",      \"mainEntity\": {        \"@id\": \"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/#service\"      }    }  ]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"catherinegason\" _builder_version=\"4.24.3\" _module_preset=\"default\" background_color=\"#F7F7F7\" custom_padding=\"50px||50px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"||||false|false\" custom_padding_phone=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/international-seo-strategies.webp\" alt=\"Consultant SEO & Marketing Digital Int\u00e9gr\u00e9 | Catherine Gason | GasOn Marketing\" title_text=\"Consultant SEO & Marketing Digital Int\u00e9gr\u00e9 | Catherine Gason | GasOn Marketing\" align_tablet=\"center\" align_phone=\"\" align_last_edited=\"on|desktop\" _builder_version=\"4.27.5\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.24.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.5\" _module_preset=\"default\" min_height=\"45px\" global_colors_info=\"{}\"]<h2>Adoptez une strat\u00e9gie PPC claire et coh\u00e9rente pour g\u00e9n\u00e9rer des b\u00e9n\u00e9fices durables<\/h2>\nD\u00e9couvrez comment vos campagnes PPC peuvent atteindre leur plein potentiel gr\u00e2ce \u00e0 un diagnostic gratuit et sur mesure. R\u00e9servez d\u00e8s maintenant votre appel d\u00e9couverte et obtenez des recommandations concr\u00e8tes pour am\u00e9liorer votre publicit\u00e9 digitale.[\/et_pb_text][et_pb_button button_url=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" button_text=\"R\u00c9SERVEZ VOTRE APPEL D\u00c9COUVERTE\" button_alignment_tablet=\"\" button_alignment_phone=\"\" button_alignment_last_edited=\"on|desktop\" disabled_on=\"on|off|off\" _builder_version=\"4.27.4\" custom_button=\"on\" button_text_color=\"#222222\" button_bg_color=\"#FFCC00\" button_border_color=\"#FFCC00\" button_icon=\"&#xf061;||fa||900\" button_on_hover=\"off\" custom_margin=\"||||false|false\" button_letter_spacing_hover=\"2px\" locked=\"off\" global_colors_info=\"{}\" button_text_size__hover_enabled=\"off\" button_text_size__hover=\"null\" button_one_text_size__hover_enabled=\"off\" button_one_text_size__hover=\"null\" button_two_text_size__hover_enabled=\"off\" button_two_text_size__hover=\"null\" button_text_color__hover_enabled=\"off\" button_text_color__hover=\"null\" button_one_text_color__hover_enabled=\"off\" button_one_text_color__hover=\"null\" button_two_text_color__hover_enabled=\"off\" button_two_text_color__hover=\"null\" button_border_width__hover_enabled=\"off\" button_border_width__hover=\"null\" button_one_border_width__hover_enabled=\"off\" button_one_border_width__hover=\"null\" button_two_border_width__hover_enabled=\"off\" button_two_border_width__hover=\"null\" button_border_color__hover_enabled=\"off\" button_border_color__hover=\"null\" button_one_border_color__hover_enabled=\"off\" button_one_border_color__hover=\"null\" button_two_border_color__hover_enabled=\"off\" button_two_border_color__hover=\"null\" button_border_radius__hover_enabled=\"off\" button_border_radius__hover=\"null\" button_one_border_radius__hover_enabled=\"off\" button_one_border_radius__hover=\"null\" button_two_border_radius__hover_enabled=\"off\" button_two_border_radius__hover=\"null\" button_letter_spacing__hover_enabled=\"on\" button_letter_spacing__hover=\"2px\" button_one_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover=\"null\" button_two_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover=\"null\" button_bg_color__hover_enabled=\"off\" button_bg_color__hover=\"null\" button_one_bg_color__hover_enabled=\"off\" button_one_bg_color__hover=\"null\" button_two_bg_color__hover_enabled=\"off\" button_two_bg_color__hover=\"null\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Optimisez vos campagnes PPC \u00e0 l\u2019international gr\u00e2ce \u00e0 une strat\u00e9gie de marketing digital int\u00e9gr\u00e9e et multilingue. Profitez d\u2019un audit PPC gratuit.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8253","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/pages\/8253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/comments?post=8253"}],"version-history":[{"count":0,"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/pages\/8253\/revisions"}],"wp:attachment":[{"href":"https:\/\/gason-marketing.com\/fr\/wp-json\/wp\/v2\/media?parent=8253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}