{"id":8253,"date":"2024-04-27T16:56:36","date_gmt":"2024-04-27T16:56:36","guid":{"rendered":"https:\/\/gason-marketing.fr\/multilingual-international-ppc-specialist\/"},"modified":"2026-04-14T20:25:21","modified_gmt":"2026-04-14T20:25:21","slug":"expert-campagne-ppc-publicite-digitale-internationale","status":"publish","type":"page","link":"https:\/\/gason-marketing.com\/fr\/expert-campagne-ppc-publicite-digitale-internationale\/","title":{"rendered":"Campagnes PPC \u00e0 l\u2019international"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHero\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; background_color=\u00a0\u00bb#FFCC00&Prime; background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-daa5ae2f-01bb-4a04-9a41-4cfcb5845afc%22:%91%22background_color_gradient_stops%22%93,%22gcid-19964ace-e040-42a8-b9d4-cd3e7798298c%22:%91%22background_color_gradient_stops%22%93,%22gcid-1601ebb3-0f05-420d-8156-a02601a2f132%22:%91%22background_color_gradient_stops%22%93,%22gcid-de9bf88a-f863-4d81-b15c-a2c4f72f114c%22:%91%22background_color_gradient_stops%22%93,%22gcid-f5f65c72-95a1-4bfc-9a7b-ef4bc270ed78%22:%91%22background_color_gradient_stops%22%93,%22gcid-429553d8-e94d-4042-8282-844cf7adcb5e%22:%91%22background_color_gradient_stops%22%93,%22gcid-a1a6ea8f-b09f-4177-947a-0a25d1d041d3%22:%91%22background_color_gradient_stops%22%93,%22gcid-f686ad38-8620-40b8-ab33-464305f9f0c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-82c9e7fa-607f-450e-abae-803398fc3d2d%22:%91%22background_color_gradient_stops%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; background_color=\u00a0\u00bb#FFCC00&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_width_px=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb36px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Campagnes PPC multilingues<\/h1>\n<p>Optimisez vos campagnes PPC \u00e0 l\u2019international gr\u00e2ce \u00e0 une strat\u00e9gie de marketing digital int\u00e9gr\u00e9 et multilingue. 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_builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_freelance-marketing-consultant_international-ppc-specialist.webp\u00a0\u00bb alt=\u00a0\u00bbConsultante en campagnes PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\u00a0\u00bb title_text=\u00a0\u00bbConsultante en campagnes PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F7F7F7&Prime; custom_padding=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_width_px=\u00a0\u00bb1280px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Une approche strat\u00e9gique de social media marketing int\u00e9gr\u00e9e et internationale<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; custom_padding_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; 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En tant que consultant en publicit\u00e9 digitale \u00e0 l\u2019international, GasOn Marketing accompagne ses clients dans une approche de <a title=\"marketing digital int\u00e9gr\u00e9\" href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\">marketing digital int\u00e9gr\u00e9<\/a>, o\u00f9 chaque levier digital se compl\u00e8te et se renforce. Le PPC soutient le <a title=\"SEO international\" href=\"https:\/\/gason-marketing.com\/fr\/consultant-seo-freelance-seo-expert-seo-international\/\">SEO international<\/a>, renforce le message de marque, facilite le <a title=\"parcours client\" href=\"https:\/\/gason-marketing.com\/fr\/tunnel-de-vente-entonnoir-de-conversion-email-automation\/\">parcours client<\/a> et fournit des donn\u00e9es concr\u00e8tes permettant de prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n<p>Gr\u00e2ce \u00e0 une analyse approfondie des march\u00e9s, de la concurrence et des comportements de recherche, GasOn Marketing propose des recommandations pour prioriser les investissements et assurer la coh\u00e9rence entre PPC, SEO et <a title=\"r\u00e9seaux sociaux\" href=\"https:\/\/gason-marketing.com\/fr\/consultant-social-media-marketing-international\/\">r\u00e9seaux sociaux<\/a>. Chaque campagne est con\u00e7ue sur mesure, align\u00e9e avec les objectifs commerciaux du client, et pens\u00e9e pour produire des r\u00e9sultats durables et mesurables, tout en s\u2019inscrivant dans une d\u00e9marche marketing globale.[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Maximiser le ROI gr\u00e2ce \u00e0 l\u2019analyse des donn\u00e9es PPC<\/h3>\n<p>Les donn\u00e9es issues des campagnes PPC sont exploit\u00e9es pour affiner le positionnement, optimiser les messages et guider les arbitrages strat\u00e9giques \u00e0 l\u2019international. Cette approche permet de :<\/p>\n<ul>\n<li>Gagner rapidement en visibilit\u00e9 sur les march\u00e9s prioritaires<\/li>\n<li>Identifier les messages et mots-cl\u00e9s \u00e0 fort potentiel, exploitables dans l\u2019ensemble de la strat\u00e9gie digitale<\/li>\n<li>Alimenter efficacement le SEO et la strat\u00e9gie de contenu<\/li>\n<li>Maximiser le retour sur investissement tout en renfor\u00e7ant l\u2019efficacit\u00e9 des autres leviers digitaux<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbcatherinegason\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.24.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_freelance-digital-marketing_international-ppc-consultant.webp\u00a0\u00bb alt=\u00a0\u00bbFreelance experte en campagne PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\u00a0\u00bb title_text=\u00a0\u00bbFreelance experte en campagne PPC et publicit\u00e9 digitale | Catherine Gason | GasOn Marketing\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.24.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbDes campagnes PPC qui font la diff\u00e9rence \u00e0 long terme\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb&#xf0a9;||fa||900&Prime; icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb54px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb icon_placement_tablet=\u00a0\u00bb\u00a0\u00bb icon_placement_phone=\u00a0\u00bbtop\u00a0\u00bb icon_placement_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbService\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_level=\u00a0\u00bbh2&Prime; header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_ul_type=\u00a0\u00bbsquare\u00a0\u00bb body_ul_position=\u00a0\u00bbinside\u00a0\u00bb body_ul_text_align=\u00a0\u00bbjustify\u00a0\u00bb body_ul_line_height=\u00a0\u00bb1.9em\u00a0\u00bb body_ol_line_height=\u00a0\u00bb1.9em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb image_max_width=\u00a0\u00bb64px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]La r\u00e9ussite d\u2019une campagne PPC internationale repose sur des choix clairs et align\u00e9s avec vos objectifs commerciaux. 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Catherine Gason intervient comme experte externe en strat\u00e9gie PPC et publicit\u00e9 digitale internationale, aupr\u00e8s d\u2019acteurs d\u00e9j\u00e0 structur\u00e9s, pour apporter vision, recul et pilotage strat\u00e9gique. Elle collabore notamment avec :<\/p>\n<ul>\n<li>des agences SEM et webmarketing, en soutien strat\u00e9gique ou pour un renfort d\u2019expertise<\/li>\n<li>des \u00e9quipes marketing internes, afin de cadrer, structurer ou faire \u00e9voluer leur approche PPC<\/li>\n<li>des entreprises B2B et B2C pr\u00e9sentes sur plusieurs march\u00e9s, lors de phases de d\u00e9veloppement ou d\u2019optimisation internationale<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_width_px=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbBronagh Morton\u00a0\u00bb job_title=\u00a0\u00bbMarketing Orchestrator\u00a0\u00bb company_name=\u00a0\u00bbSafe Harbour Security\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/02\/gason-marketing_references_safe-harbour.webp\u00a0\u00bb quote_icon=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/safeharboursecurity.com\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_color_all=\u00a0\u00bb#F7F7F7&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]I had the pleasure of working with Catherine at Safe Harbour Security. She brought an exceptional depth of expertise across SEO and PPC, consistently delivering strategies that improved visibility, traffic quality and campaign performance. Catherine combines strong technical knowledge with a practical, results-driven approach. She understands how search behaviour differs across regions and translates that insight into campaigns that genuinely perform. Just as importantly, she is fantastic to work with  collaborative, responsive and always focused on achieving the best outcome. An expert in her field and a true professional, Catherine adds value from day one. I would highly recommend her to any organisation looking to strengthen their digital presence and search performance.[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbJordan Anthony\u00a0\u00bb job_title=\u00a0\u00bbInternational Business Manager\u00a0\u00bb company_name=\u00a0\u00bbSNR\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_testimonials_snr.webp\u00a0\u00bb quote_icon=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/star-name-registry.com\/\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_color_all=\u00a0\u00bb#F7F7F7&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Just wanted to let you know that we\u2019ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!<\/p>\n<p>[\/et_pb_testimonial][et_pb_code _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\/\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"Review\",<!-- [et_pb_line_break_holder] -->  \"reviewBody\": \"Just wanted to let you know that we\u2019ve had our first Italian sale, within an hour of the ads going live! 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Le CPC correspond au co\u00fbt r\u00e9el factur\u00e9 pour chaque clic. Google Ads est la principale plateforme permettant de diffuser ce type de campagnes, m\u00eame si d\u2019autres solutions comme Microsoft Ads, Meta Ads ou LinkedIn Ads peuvent \u00e9galement \u00eatre utilis\u00e9es selon les objectifs et les march\u00e9s.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbSEO ou SEA : quelle strat\u00e9gie privil\u00e9gier ?\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-ppc-specialist.webp\u00a0\u00bb alt=\u00a0\u00bbGasOn Marketing Icon | Campagne PPC et publicit\u00e9 digitale | Catherine Gason\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb54px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb icon_placement_tablet=\u00a0\u00bb\u00a0\u00bb icon_placement_phone=\u00a0\u00bbtop\u00a0\u00bb icon_placement_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbService\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb body_ul_type=\u00a0\u00bbsquare\u00a0\u00bb body_ul_position=\u00a0\u00bbinside\u00a0\u00bb body_ul_text_align=\u00a0\u00bbjustify\u00a0\u00bb body_ul_line_height=\u00a0\u00bb1.9em\u00a0\u00bb body_ol_line_height=\u00a0\u00bb1.9em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb image_max_width=\u00a0\u00bb64px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le SEO et le SEA sont deux leviers compl\u00e9mentaires du marketing digital. 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Combin\u00e9s, ils offrent une pr\u00e9sence optimale dans les r\u00e9sultats de recherche et permettent d\u2019exploiter les donn\u00e9es issues du SEA pour affiner le SEO et la strat\u00e9gie de contenu.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbFaut-il centraliser ou d\u00e9centraliser la gestion des campagnes PPC ?\u00a0\u00bb image=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_international-ppc-specialist.webp\u00a0\u00bb alt=\u00a0\u00bbGasOn Marketing Icon | Campagne PPC et publicit\u00e9 digitale | Catherine Gason\u00a0\u00bb icon_placement=\u00a0\u00bbleft\u00a0\u00bb image_icon_width=\u00a0\u00bb54px\u00a0\u00bb content_max_width=\u00a0\u00bb1100px\u00a0\u00bb icon_placement_tablet=\u00a0\u00bb\u00a0\u00bb icon_placement_phone=\u00a0\u00bbtop\u00a0\u00bb icon_placement_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbService\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; header_level=\u00a0\u00bbh2&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb body_ul_type=\u00a0\u00bbsquare\u00a0\u00bb body_ul_position=\u00a0\u00bbinside\u00a0\u00bb body_ul_text_align=\u00a0\u00bbjustify\u00a0\u00bb body_ul_line_height=\u00a0\u00bb1.9em\u00a0\u00bb body_ol_line_height=\u00a0\u00bb1.9em\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb image_max_width=\u00a0\u00bb64px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Une gestion centralis\u00e9e garantit coh\u00e9rence, vision strat\u00e9gique et partage des bonnes pratiques. 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