{"id":10442,"date":"2025-09-17T11:49:38","date_gmt":"2025-09-17T11:49:38","guid":{"rendered":"https:\/\/gason-marketing.fr\/?p=10442"},"modified":"2026-04-28T14:46:12","modified_gmt":"2026-04-28T14:46:12","slug":"comment-faire-un-audit-seo","status":"publish","type":"post","link":"https:\/\/gason-marketing.com\/fr\/comment-faire-un-audit-seo\/","title":{"rendered":"Comment faire un audit SEO efficace en 8 points cl\u00e9s"},"content":{"rendered":"[et_pb_section fb_built=\"1\" _builder_version=\"4.24.2\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.24.2\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_post_title title=\"off\" date=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.24.2\" _module_preset=\"default\" meta_text_color=\"#222222\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_text _builder_version=\"4.26.1\" _module_preset=\"default\" header_font_size=\"36px\" header_line_height=\"1.3em\" custom_padding=\"||||false|false\" header_font_size_tablet=\"30px\" header_font_size_phone=\"30px\" header_font_size_last_edited=\"on|phone\" header_line_height_tablet=\"1.3em\" header_line_height_phone=\"1.3em\" header_line_height_last_edited=\"on|phone\" global_colors_info=\"{}\"]D\u00e9couvrez les huit \u00e9l\u00e9ments auxquels je pr\u00eate une attention particuli\u00e8re lors d\u2019un audit SEO, visant \u00e0 optimiser un site et \u00e0 am\u00e9liorer son classement dans les moteurs de recherche.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.24.2\" _module_preset=\"default\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_5,3_5,1_5\" _builder_version=\"4.24.2\" _module_preset=\"default\" background_color=\"#F7F7F7\" custom_padding=\"0px||0px||false|false\" border_radii=\"on|5px|5px|5px|5px\" box_shadow_style=\"preset3\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/international-seo-audit.webp\" alt=\"Comment faire un audit SEO : 8 points cl\u00e9s \u00e0 examiner\" title_text=\"Comment faire un audit SEO : 8 points cl\u00e9s \u00e0 examiner\" align=\"center\" _builder_version=\"4.25.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" custom_padding_tablet=\"\" custom_padding_phone=\"\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2\" custom_padding_last_edited=\"on|phone\" _builder_version=\"4.24.2\" _module_preset=\"default\" module_alignment=\"center\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||||false|false\" custom_padding_tablet=\"0px||||false|false\" custom_padding_phone=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.2\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"|0px|||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|desktop\" global_colors_info=\"{}\"][et_pb_heading title=\"8 points cl\u00e9s pour un audit SEO efficace\" _builder_version=\"4.27.0\" _module_preset=\"default\" title_level=\"h2\" title_line_height=\"1.5em\" custom_margin=\"||0px||false|false\" custom_margin_tablet=\"||0px||false|false\" custom_margin_phone=\"||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||||false|false\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||||false|false\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>R\u00e9aliser un audit SEO est essentiel pour \u00e9valuer la performance d\u2019un site web en r\u00e9f\u00e9rencement naturel. Il permet d\u2019identifier les points forts, les faiblesses techniques et les opportunit\u00e9s d\u2019am\u00e9lioration influen\u00e7ant la visibilit\u00e9 sur Google, mais aussi sur les plateformes de recherche bas\u00e9es sur l\u2019intelligence artificielle. De fait, un audit SEO moderne doit int\u00e9grer une logique de <a href=\"https:\/\/international-seo-consultant.com\/search-everywhere-optimization\/\" target=\"_blank\" rel=\"noopener\" title=\"Search Everywhere Optimization\">Search Everywhere Optimization<\/a>, visant \u00e0 optimiser la pr\u00e9sence d\u2019un site non seulement sur les moteurs de recherche traditionnels, mais aussi dans les moteurs de r\u00e9ponse et les syst\u00e8mes d\u2019IA fond\u00e9s sur les requ\u00eates et prompts utilisateurs.<\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"15px||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s1\" title=\"Analyse de la concurrence SEO\">1. Analyse de la concurrence SEO<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s2\" title=\"Choix des mots-cl\u00e9s et qualit\u00e9 du contenu\">2. Choix des mots-cl\u00e9s et qualit\u00e9 du contenu<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s3\" title=\"Structure du site web\">3. Structure du site web<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s4\" title=\"Balises, m\u00e9tadonn\u00e9es et URL\">4. Balises, m\u00e9tadonn\u00e9es et URL<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.1\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s5\" title=\"Cannibalisation des mots-cl\u00e9s\">5. Cannibalisation des mots-cl\u00e9s<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s6\" title=\"Contenu dupliqu\u00e9\">6. Contenu dupliqu\u00e9<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.1\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||10px||false|false\" global_colors_info=\"{}\"]<p><a href=\"#s7\" title=\"Audit SEO technique\">7. Audit SEO technique<\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"||||||||\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p><a href=\"#s8\" title=\"Backlinks et netlinking\">8. Backlinks et netlinking<\/a><\/p>[\/et_pb_text][et_pb_heading title=\"1. Analyse de la concurrence SEO\" admin_label=\"Heading\" module_id=\"s1\" _builder_version=\"4.27.0\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/looker-studio_international-seo-reporting-dashboard_gsc.webp\" alt=\"International SEO Consultant | GasOn Marketing\" title_text=\"International SEO Consultant | GasOn Marketing\" align=\"center\" _builder_version=\"4.25.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Source :\u00a0<a href=\"https:\/\/international-seo-consultant.com\/\" target=\"_blank\" rel=\"noopener\" title=\"International SEO Consultant\">International SEO Consultant<\/a><\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]Un audit SEO commence par l\u2019analyse des concurrents directs et indirects. Cela permet d\u2019identifier les strat\u00e9gies qui fonctionnent dans votre secteur : mots-cl\u00e9s cibl\u00e9s, types de contenus publi\u00e9s, autorit\u00e9 du site et acquisition de backlinks.\n\nDans une logique moderne, on analyse aussi comment les concurrents apparaissent dans les r\u00e9sultats IA : sont-ils cit\u00e9s dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es ? Leur contenu est-il utilis\u00e9 comme source dans des outils bas\u00e9s sur les prompts des utilisateurs ?[\/et_pb_text][et_pb_heading title=\"2. Choix des mots-cl\u00e9s et qualit\u00e9 du contenu\" admin_label=\"Heading\" module_id=\"s2\" _builder_version=\"4.27.0\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_ahrefs-site-explorer.webp\" alt=\"Ahrefs Site Explorer | GasOn Marketing\" title_text=\"Ahrefs Site Explorer | GasOn Marketing\" align=\"center\" _builder_version=\"4.26.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.26.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Ahrefs Site Explorer<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>Le choix des mots-cl\u00e9s consiste \u00e0 identifier les requ\u00eates tap\u00e9es dans Google, mais aussi les prompts utilis\u00e9s dans les IA. Ces requ\u00eates sont souvent plus naturelles et conversationnelles.<\/p>\n<p>Exemple :<\/p>\n<ul>\n<li>SEO classique : \u201caudit SEO site web\u201d<\/li>\n<li>Prompt IA : \u201ccomment faire un audit SEO complet pour am\u00e9liorer la visibilit\u00e9 sur Google et ChatGPT\u201d<\/li>\n<\/ul>\n<p>Un bon contenu doit donc r\u00e9pondre \u00e0 des intentions de recherche claires, \u00eatre structur\u00e9, et apporter une r\u00e9ponse directe facilement exploitable par les moteurs de recherche et les IA.<\/p>[\/et_pb_text][et_pb_heading title=\"3. Structure du site web\" admin_label=\"Heading\" module_id=\"s3\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/international-seo-content-brief-template.webp\" alt=\"Content brief template | Mod\u00e8le de briefing de contenu\" title_text=\"Content brief template | Mod\u00e8le de briefing de contenu\" align=\"center\" _builder_version=\"4.25.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Mod\u00e8le de briefing de contenu<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>Une structure claire permet aux moteurs de recherche et aux IA de comprendre rapidement les contenus d\u2019un site. Cela inclut une hi\u00e9rarchie logique (H1, H2, H3), un maillage interne coh\u00e9rent et des pages bien organis\u00e9es.<\/p>\n<p>Les IA privil\u00e9gient les contenus bien structur\u00e9s car ils sont plus faciles \u00e0 transformer en r\u00e9ponse directe \u00e0 un prompt utilisateur.<\/p>[\/et_pb_text][et_pb_heading title=\"4. Balises, m\u00e9tadonn\u00e9es et URL\" admin_label=\"Heading\" module_id=\"s4\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_moz-title-tag-preview-tool.webp\" alt=\"Moz Title Tag Preview Tool\" title_text=\"Moz Title Tag Preview Tool\" align=\"center\" _builder_version=\"4.26.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.26.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Moz Title Tag Preview Tool<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>Les balises (title, meta description, headers) jouent un r\u00f4le essentiel pour d\u00e9crire le contenu d\u2019une page.<\/p>\n<p>Elles influencent :<\/p>\n<ul>\n<li>le positionnement SEO<\/li>\n<li>le taux de clic (CTR)<\/li>\n<li>la compr\u00e9hension du contenu par les IA<\/li>\n<\/ul>\n<p>Des URL claires et descriptives facilitent aussi l\u2019interpr\u00e9tation automatique du sujet par les moteurs et les syst\u00e8mes de r\u00e9ponse IA.<\/p>[\/et_pb_text][et_pb_heading title=\"5. Cannibalisation des mots-cl\u00e9s\" admin_label=\"Heading\" module_id=\"s5\" _builder_version=\"4.27.0\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/google-search-console-performance.webp\" alt=\"Performance sur Google Search Console\" title_text=\"Performance sur Google Search Console\" align=\"center\" _builder_version=\"4.25.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Performance sur Google Search Console<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>La cannibalisation se produit lorsque plusieurs pages ciblent le m\u00eame mot-cl\u00e9 ou la m\u00eame intention de recherche.<\/p>\n<p>Cela peut cr\u00e9er de la confusion pour Google et r\u00e9duire la visibilit\u00e9 globale du site. Dans une logique IA, cela peut aussi diluer la pertinence des contenus face \u00e0 un prompt pr\u00e9cis.<\/p>\n<p>L\u2019objectif est donc d\u2019aligner une page = une intention de recherche claire.<\/p>[\/et_pb_text][et_pb_heading title=\"6. Contenu dupliqu\u00e9\" admin_label=\"Heading\" module_id=\"s6\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_semrush-keyword-magic-tool.webp\" alt=\"Semrush Keyword Magic Tool\" title_text=\"Semrush Keyword Magic Tool\" align=\"center\" _builder_version=\"4.26.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.26.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Semrush Keyword Magic Tool<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>Le contenu dupliqu\u00e9 nuit fortement au r\u00e9f\u00e9rencement. Les moteurs et les IA privil\u00e9gient les sources uniques et fiables.<\/p>\n<p>Un audit SEO permet d\u2019identifier les duplications internes ou externes et de les corriger via :<\/p>\n<ul>\n<li>canonicalisation<\/li>\n<li>redirections<\/li>\n<li>r\u00e9\u00e9criture du contenu<\/li>\n<\/ul>\n<p>Cela garantit une meilleure autorit\u00e9 et une meilleure compr\u00e9hension par les syst\u00e8mes de recherche.<\/p>[\/et_pb_text][et_pb_heading title=\"7. Audit SEO technique\" admin_label=\"Heading\" module_id=\"s7\" _builder_version=\"4.27.0\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/looker-studio_international-seo-reporting-dashboard.webp\" alt=\"Integrated Marketing Campaign: Looker Studio Reporting Dashboard\" title_text=\"Integrated Marketing Campaign: Looker Studio Reporting Dashboard\" align=\"center\" _builder_version=\"4.25.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.25.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Dashboard Looker Studio<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>L\u2019audit technique analyse la sant\u00e9 globale du site :<\/p>\n<ul>\n<li>vitesse de chargement<\/li>\n<li>erreurs 404<\/li>\n<li>indexation<\/li>\n<li>compatibilit\u00e9 mobile<\/li>\n<li>structure du code<\/li>\n<\/ul>\n<p>C\u2019est un point essentiel car un site lent ou mal structur\u00e9 est moins bien explor\u00e9, aussi bien par Google que par les IA qui crawlent le web pour r\u00e9pondre aux prompts utilisateurs.<\/p>[\/et_pb_text][et_pb_heading title=\"8. Backlinks et netlinking\" admin_label=\"Heading\" module_id=\"s8\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_level=\"h3\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"0px||10px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" custom_padding_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_ahrefs-keyword-explorer.webp\" alt=\"Ahrefs Keyword Explorer\" title_text=\"Ahrefs Keyword Explorer\" align=\"center\" _builder_version=\"4.26.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text _builder_version=\"4.26.1\" _module_preset=\"default\" text_font_size=\"12px\" text_line_height=\"1em\" custom_margin=\"-5px||||false|false\" custom_margin_tablet=\"-20px||||false|false\" custom_margin_phone=\"-20px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<p style=\"text-align: center;\">Ahrefs Keyword Explorer<\/p>[\/et_pb_text][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>Le profil de backlinks (ou <a href=\"https:\/\/gason-marketing.com\/fr\/comment-faire-netlinking-et-backlinks-de-qualite\/\" title=\"strat\u00e9gie de netlinking\">strat\u00e9gie de netlinking<\/a>) est un pilier de l\u2019autorit\u00e9 d\u2019un site.<\/p>\n<p>Il s\u2019agit d\u2019analyser :<\/p>\n<ul>\n<li>la quantit\u00e9 de liens entrants<\/li>\n<li>la qualit\u00e9 des domaines r\u00e9f\u00e9rents<\/li>\n<li>la pertinence th\u00e9matique des liens<\/li>\n<\/ul>\n<p>Un bon netlinking repose sur des liens naturels obtenus via :<\/p>\n<ul>\n<li>contenus de qualit\u00e9<\/li>\n<li>articles invit\u00e9s<\/li>\n<li>relations presse digitales<\/li>\n<li>partenariats<\/li>\n<\/ul>\n<p>Dans une logique IA, les sites fortement cit\u00e9s et bien r\u00e9f\u00e9renc\u00e9s ont plus de chances d\u2019\u00eatre repris comme sources dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es aux prompts des utilisateurs.<\/p>[\/et_pb_text][et_pb_heading title=\"Obtenez un audit SEO gratuit avec une consultante SEO international\" module_id=\"s6\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_level=\"h2\" title_line_height=\"1.5em\" custom_margin=\"40px||0px||false|false\" custom_margin_tablet=\"40px||0px||false|false\" custom_margin_phone=\"40px||10px||false|false\" custom_margin_last_edited=\"on|phone\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_text ul_type=\"square\" module_class=\"bullet-square-class\" _builder_version=\"4.27.6\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"]<p>Un audit SEO moderne ne se limite plus \u00e0 Google. Il doit int\u00e9grer :<\/p>\n<ul>\n<li>les moteurs de recherche traditionnels<\/li>\n<li>les syst\u00e8mes IA bas\u00e9s sur les prompts<\/li>\n<li>la compr\u00e9hension s\u00e9mantique des contenus<\/li>\n<\/ul>\n<p>L\u2019objectif n\u2019est plus seulement de \u201cranker\u201d, mais d\u2019\u00eatre visible \u00e0 la fois dans les r\u00e9sultats classiques et dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle. <a href=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" title=\"R\u00e9servez votre audit SEO gratuit\">R\u00e9servez votre audit SEO gratuit<\/a>\u00a0et recevez une analyse compl\u00e8te de votre visibilit\u00e9 ainsi que des recommandations personnalis\u00e9es pour Google et les IA.<\/p>[\/et_pb_text][et_pb_text module_class=\"bullet-square-class\" _builder_version=\"4.24.3\" _module_preset=\"default\" link_font=\"|600|||||||\" link_text_color=\"#222222\" global_colors_info=\"{}\"]<pAs an International Marketing and SEO Consultant, I have an extensive network of multilingual marketing freelancers and assistants who collaborate with me regularly. Whether you are a Multilingual Virtual Assistant seeking opportunities or a company in need of an MVA, don't hesitate to reach out to me.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.24.3\" _module_preset=\"default\" custom_padding=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_heading title=\"Comment faire un audit SEO efficace \u2013 FAQ\" module_id=\"faq\" _builder_version=\"4.25.1\" _module_preset=\"default\" title_level=\"h2\" title_line_height=\"1.5em\" custom_padding=\"||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" title_font_size_tablet=\"\" title_font_size_phone=\"22px\" title_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_heading][et_pb_toggle title=\"C\u2019est quoi un audit SEO ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin_tablet=\"|25px||25px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||5px||false|false\" custom_padding_tablet=\"10px||||false|false\" custom_padding_phone=\"||5px||false|false\" custom_padding_last_edited=\"on|desktop\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" locked=\"off\" global_colors_info=\"{}\"]<p>Un audit SEO est une analyse compl\u00e8te d\u2019un site web pour \u00e9valuer sa performance sur les moteurs de recherche. Il permet d\u2019identifier les probl\u00e8mes techniques, les faiblesses de contenu, la structure du site et la qualit\u00e9 des mots-cl\u00e9s. Aujourd\u2019hui, un audit SEO inclut aussi la fa\u00e7on dont le site peut \u00eatre compris et repris par les syst\u00e8mes de recherche IA bas\u00e9s sur les prompts (ChatGPT, Perplexity, Gemini).<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Pourquoi faire un audit SEO ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin_tablet=\"|25px||25px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"10px||5px||false|false\" custom_padding_tablet=\"10px||5px||false|false\" custom_padding_phone=\"10px||5px||false|false\" custom_padding_last_edited=\"on|desktop\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" locked=\"off\" global_colors_info=\"{}\"]<p>Un audit SEO sert \u00e0 am\u00e9liorer la visibilit\u00e9 d\u2019un site sur Google, mais aussi \u00e0 s\u2019adapter aux nouvelles formes de recherche. Avec l\u2019\u00e9volution de l\u2019<a href=\"https:\/\/international-seo-consultant.com\/ai-seo\/\" title=\"AI SEO\" target=\"_blank\" rel=\"noopener\">AI SEO<\/a>, les contenus doivent \u00eatre optimis\u00e9s pour appara\u00eetre non seulement dans les r\u00e9sultats classiques, mais aussi dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle. Cela permet d\u2019attirer plus de trafic qualifi\u00e9 et d\u2019am\u00e9liorer la pr\u00e9sence digitale globale.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Comment faire un audit SEO efficace ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin_tablet=\"|25px||25px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"10px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" locked=\"off\" global_colors_info=\"{}\"]<p>Un audit SEO efficace repose sur plusieurs \u00e9tapes cl\u00e9s : analyse de la concurrence, recherche de mots-cl\u00e9s et de prompts utilisateurs, optimisation du contenu, structure du site, audit technique et netlinking. Il est \u00e9galement important d\u2019\u00e9valuer comment le contenu peut \u00eatre interpr\u00e9t\u00e9 par les moteurs IA afin d\u2019am\u00e9liorer sa compr\u00e9hension s\u00e9mantique et sa capacit\u00e9 \u00e0 \u00eatre utilis\u00e9 comme source dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es.<\/p>[\/et_pb_toggle][et_pb_toggle title=\"Quels outils utiliser pour r\u00e9aliser un audit SEO ?\" open_toggle_text_color=\"#222222\" open_toggle_background_color=\"RGBA(255,255,255,0)\" closed_toggle_text_color=\"#222222\" closed_toggle_background_color=\"RGBA(255,255,255,0)\" icon_color=\"#FFCC00\" toggle_icon=\"&#xf067;||fa||900\" open_icon_color=\"#FFCC00\" open_toggle_icon=\"&#xf00d;||fa||900\" admin_label=\"Toggle\" _builder_version=\"4.27.6\" _module_preset=\"default\" title_text_color=\"#222222\" title_level=\"h3\" title_font=\"|600|||||||\" title_font_size=\"16px\" closed_title_font=\"|600|||||||\" custom_margin_tablet=\"|25px||25px|false|false\" custom_margin_phone=\"|0px||0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"10px||5px||false|false\" border_width_all=\"0px\" border_width_bottom=\"2px\" border_color_bottom=\"#FFCC00\" locked=\"off\" global_colors_info=\"{}\"]<p>Les <a href=\"https:\/\/international-seo-consultant.com\/global-enterprise-seo-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"outils SEO\">outils SEO<\/a> les plus utilis\u00e9s sont Google Search Console, Ahrefs, Semrush, Screaming Frog ou encore Moz. Pour une approche moderne, on peut aussi utiliser des outils d\u2019AI SEO qui analysent les intentions de recherche, les prompts utilisateurs et la visibilit\u00e9 potentielle dans les moteurs IA. Ces outils aident \u00e0 mieux comprendre comment un site peut \u00eatre per\u00e7u \u00e0 la fois par Google et par les syst\u00e8mes d\u2019intelligence artificielle.<\/p>[\/et_pb_toggle][et_pb_code _builder_version=\"4.27.6\" _module_preset=\"default\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"]<script type=\"application\/ld+json\">{  \"@context\": \"https:\/\/schema.org\",  \"@type\": \"FAQPage\",  \"mainEntity\": [    {      \"@type\": \"Question\",      \"name\": \"C\u2019est quoi un audit SEO ?\",      \"acceptedAnswer\": {        \"@type\": \"Answer\",        \"text\": \"Un audit SEO est une analyse compl\u00e8te d\u2019un site web pour \u00e9valuer sa performance sur les moteurs de recherche. 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module_class__hover=\"et_pb_column_1_2\" custom_padding__hover=\"|||\"][et_pb_blurb title=\"FAQ SEO : R\u00e9f\u00e9rencement naturel, UX et SEO pour l\u2019IA\" url=\"https:\/\/gason-marketing.com\/fr\/faq-seo-optimisation-referencement-naturel\/\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/11\/faq-seo-ottimizzazione.webp\" alt=\"FAQ SEO : R\u00e9f\u00e9rencement naturel, UX, Core Web Vitals et SEO pour l\u2019IA\" image_icon_width=\"250px\" content_max_width=\"1100px\" admin_label=\"post\" _builder_version=\"4.27.6\" header_level=\"h3\" header_font=\"|600|||||||\" header_font_size=\"18px\" image_icon_custom_margin=\"||||true|true\" image_icon_custom_padding=\"||||true|true\" custom_margin=\"|||\" custom_padding=\"|15px||15px|true|false\" custom_padding_tablet=\"|15px|25px|15px|false|false\" custom_padding_phone=\"|0px|25px|0px|false|true\" custom_padding_last_edited=\"on|phone\" animation_direction=\"bottom\" header_text_align_tablet=\"center\" 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l\u2019\u00e8re de l\u2019IA : comment obtenir des backlinks de qualit\u00e9\" url=\"https:\/\/gason-marketing.com\/fr\/comment-faire-netlinking-et-backlinks-de-qualite\/\" image=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/11\/international-link-building-specialist_netlinking_authority-backlinks.webp\" alt=\"International Link Building Specialist | Netlinking | Authority Backlinks | GasOn Marketing\" image_icon_width=\"250px\" content_max_width=\"1100px\" icon_placement_phone=\"top\" icon_placement_last_edited=\"off|desktop\" admin_label=\"post\" _builder_version=\"4.27.6\" header_level=\"h3\" header_font=\"|600|||||||\" header_font_size=\"18px\" image_icon_custom_margin=\"||||true|true\" image_icon_custom_padding=\"||||true|true\" custom_margin=\"|||\" custom_padding=\"|15px||15px|true|false\" custom_padding_tablet=\"|15px||15px|true|false\" custom_padding_phone=\"|0px|25px|0px|false|true\" custom_padding_last_edited=\"on|desktop\" animation_direction=\"bottom\" 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global_colors_info=\"{}\"][\/et_pb_heading][et_pb_text _builder_version=\"4.24.2\" _dynamic_attributes=\"content\" _module_preset=\"default\" text_font=\"|600|||||||\" link_font=\"|600|||||||\" link_text_color=\"#222222\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiVGFnczogIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6InBvc3RfdGFnIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.25.0\" _module_preset=\"default\" custom_margin=\"0px||||false|false\" custom_padding=\"0px||||false|false\" custom_padding_tablet=\"0px||||false|false\" custom_padding_phone=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/catherine-gason-circle_225-225_author-box.webp\" alt=\"Catherine Gason | Freelance Marketing & International SEO\" title_text=\"Catherine Gason | Freelance Marketing & International SEO\" show_bottom_space=\"off\" align=\"center\" _builder_version=\"4.25.1\" _module_preset=\"default\" border_radii=\"on|200px|200px|200px|200px\" box_shadow_style=\"preset3\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.24.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.6\" _module_preset=\"default\" global_colors_info=\"{}\"]Trilingue en fran\u00e7ais, anglais et italien, Catherine Gason est consultante en <a href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\" title=\"marketing digital int\u00e9gr\u00e9\">marketing digital int\u00e9gr\u00e9<\/a> et SEO international. Elle con\u00e7oit et d\u00e9ploie des strat\u00e9gies de croissance digitale sur mesure, fond\u00e9es sur une approche data-driven et adapt\u00e9es aux sp\u00e9cificit\u00e9s de chaque march\u00e9 et canal. Sp\u00e9cialiste du r\u00e9f\u00e9rencement naturel, elle est \u00e9galement fondatrice du site <a href=\"https:\/\/international-seo-consultant.com\" target=\"_blank\" rel=\"noopener\" title=\"International SEO Consultant\">International SEO Consultant<\/a>, consacr\u00e9 \u00e0 l\u2019analyse des dynamiques et opportunit\u00e9s du SEO \u00e0 l\u2019\u00e9chelle mondiale.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment faire un audit SEO en 8 points cl\u00e9s. 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