{"id":10442,"date":"2025-09-17T11:49:38","date_gmt":"2025-09-17T11:49:38","guid":{"rendered":"https:\/\/gason-marketing.fr\/?p=10442"},"modified":"2026-04-28T14:46:12","modified_gmt":"2026-04-28T14:46:12","slug":"comment-faire-un-audit-seo","status":"publish","type":"post","link":"https:\/\/gason-marketing.com\/fr\/comment-faire-un-audit-seo\/","title":{"rendered":"Comment faire un audit SEO efficace en 8 points cl\u00e9s"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_title title=\u00a0\u00bboff\u00a0\u00bb date=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb meta_text_color=\u00a0\u00bb#222222&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_title][et_pb_text _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb36px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb1.3em\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]D\u00e9couvrez les huit \u00e9l\u00e9ments auxquels je pr\u00eate une attention particuli\u00e8re lors d\u2019un audit SEO, visant \u00e0 optimiser un site et \u00e0 am\u00e9liorer son classement dans les moteurs de recherche.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_5,3_5,1_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F7F7F7&Prime; custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/international-seo-audit.webp\u00a0\u00bb alt=\u00a0\u00bbComment faire un audit SEO : 8 points cl\u00e9s \u00e0 examiner\u00a0\u00bb title_text=\u00a0\u00bbComment faire un audit SEO : 8 points cl\u00e9s \u00e0 examiner\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_5&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|0px|||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|0px|||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bb8 points cl\u00e9s pour un audit SEO efficace\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>R\u00e9aliser un audit SEO est essentiel pour \u00e9valuer la performance d\u2019un site web en r\u00e9f\u00e9rencement naturel. Il permet d\u2019identifier les points forts, les faiblesses techniques et les opportunit\u00e9s d\u2019am\u00e9lioration influen\u00e7ant la visibilit\u00e9 sur Google, mais aussi sur les plateformes de recherche bas\u00e9es sur l\u2019intelligence artificielle. De fait, un audit SEO moderne doit int\u00e9grer une logique de <a href=\"https:\/\/international-seo-consultant.com\/search-everywhere-optimization\/\" target=\"_blank\" rel=\"noopener\" title=\"Search Everywhere Optimization\">Search Everywhere Optimization<\/a>, visant \u00e0 optimiser la pr\u00e9sence d\u2019un site non seulement sur les moteurs de recherche traditionnels, mais aussi dans les moteurs de r\u00e9ponse et les syst\u00e8mes d\u2019IA fond\u00e9s sur les requ\u00eates et prompts utilisateurs.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb15px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s1\" title=\"Analyse de la concurrence SEO\">1. Analyse de la concurrence SEO<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s2\" title=\"Choix des mots-cl\u00e9s et qualit\u00e9 du contenu\">2. Choix des mots-cl\u00e9s et qualit\u00e9 du contenu<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s3\" title=\"Structure du site web\">3. Structure du site web<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s4\" title=\"Balises, m\u00e9tadonn\u00e9es et URL\">4. Balises, m\u00e9tadonn\u00e9es et URL<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s5\" title=\"Cannibalisation des mots-cl\u00e9s\">5. Cannibalisation des mots-cl\u00e9s<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s6\" title=\"Contenu dupliqu\u00e9\">6. Contenu dupliqu\u00e9<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s7\" title=\"Audit SEO technique\">7. Audit SEO technique<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb||||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><a href=\"#s8\" title=\"Backlinks et netlinking\">8. Backlinks et netlinking<\/a><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb1. Analyse de la concurrence SEO\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs1&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/looker-studio_international-seo-reporting-dashboard_gsc.webp\u00a0\u00bb alt=\u00a0\u00bbInternational SEO Consultant | GasOn Marketing\u00a0\u00bb title_text=\u00a0\u00bbInternational SEO Consultant | GasOn Marketing\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Source :\u00a0<a href=\"https:\/\/international-seo-consultant.com\/\" target=\"_blank\" rel=\"noopener\" title=\"International SEO Consultant\">International SEO Consultant<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Un audit SEO commence par l\u2019analyse des concurrents directs et indirects. Cela permet d\u2019identifier les strat\u00e9gies qui fonctionnent dans votre secteur : mots-cl\u00e9s cibl\u00e9s, types de contenus publi\u00e9s, autorit\u00e9 du site et acquisition de backlinks.<\/p>\n<p>Dans une logique moderne, on analyse aussi comment les concurrents apparaissent dans les r\u00e9sultats IA : sont-ils cit\u00e9s dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es ? Leur contenu est-il utilis\u00e9 comme source dans des outils bas\u00e9s sur les prompts des utilisateurs ?[\/et_pb_text][et_pb_heading title=\u00a0\u00bb2. Choix des mots-cl\u00e9s et qualit\u00e9 du contenu\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs2&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_ahrefs-site-explorer.webp\u00a0\u00bb alt=\u00a0\u00bbAhrefs Site Explorer | GasOn Marketing\u00a0\u00bb title_text=\u00a0\u00bbAhrefs Site Explorer | GasOn Marketing\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Ahrefs Site Explorer<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le choix des mots-cl\u00e9s consiste \u00e0 identifier les requ\u00eates tap\u00e9es dans Google, mais aussi les prompts utilis\u00e9s dans les IA. Ces requ\u00eates sont souvent plus naturelles et conversationnelles.<\/p>\n<p>Exemple :<\/p>\n<ul>\n<li>SEO classique : \u201caudit SEO site web\u201d<\/li>\n<li>Prompt IA : \u201ccomment faire un audit SEO complet pour am\u00e9liorer la visibilit\u00e9 sur Google et ChatGPT\u201d<\/li>\n<\/ul>\n<p>Un bon contenu doit donc r\u00e9pondre \u00e0 des intentions de recherche claires, \u00eatre structur\u00e9, et apporter une r\u00e9ponse directe facilement exploitable par les moteurs de recherche et les IA.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb3. Structure du site web\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs3&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/international-seo-content-brief-template.webp\u00a0\u00bb alt=\u00a0\u00bbContent brief template | Mod\u00e8le de briefing de contenu\u00a0\u00bb title_text=\u00a0\u00bbContent brief template | Mod\u00e8le de briefing de contenu\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Mod\u00e8le de briefing de contenu<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Une structure claire permet aux moteurs de recherche et aux IA de comprendre rapidement les contenus d\u2019un site. Cela inclut une hi\u00e9rarchie logique (H1, H2, H3), un maillage interne coh\u00e9rent et des pages bien organis\u00e9es.<\/p>\n<p>Les IA privil\u00e9gient les contenus bien structur\u00e9s car ils sont plus faciles \u00e0 transformer en r\u00e9ponse directe \u00e0 un prompt utilisateur.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb4. Balises, m\u00e9tadonn\u00e9es et URL\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs4&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_moz-title-tag-preview-tool.webp\u00a0\u00bb alt=\u00a0\u00bbMoz Title Tag Preview Tool\u00a0\u00bb title_text=\u00a0\u00bbMoz Title Tag Preview Tool\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Moz Title Tag Preview Tool<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les balises (title, meta description, headers) jouent un r\u00f4le essentiel pour d\u00e9crire le contenu d\u2019une page.<\/p>\n<p>Elles influencent :<\/p>\n<ul>\n<li>le positionnement SEO<\/li>\n<li>le taux de clic (CTR)<\/li>\n<li>la compr\u00e9hension du contenu par les IA<\/li>\n<\/ul>\n<p>Des URL claires et descriptives facilitent aussi l\u2019interpr\u00e9tation automatique du sujet par les moteurs et les syst\u00e8mes de r\u00e9ponse IA.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb5. Cannibalisation des mots-cl\u00e9s\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs5&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/google-search-console-performance.webp\u00a0\u00bb alt=\u00a0\u00bbPerformance sur Google Search Console\u00a0\u00bb title_text=\u00a0\u00bbPerformance sur Google Search Console\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Performance sur Google Search Console<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La cannibalisation se produit lorsque plusieurs pages ciblent le m\u00eame mot-cl\u00e9 ou la m\u00eame intention de recherche.<\/p>\n<p>Cela peut cr\u00e9er de la confusion pour Google et r\u00e9duire la visibilit\u00e9 globale du site. Dans une logique IA, cela peut aussi diluer la pertinence des contenus face \u00e0 un prompt pr\u00e9cis.<\/p>\n<p>L\u2019objectif est donc d\u2019aligner une page = une intention de recherche claire.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb6. Contenu dupliqu\u00e9\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs6&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_semrush-keyword-magic-tool.webp\u00a0\u00bb alt=\u00a0\u00bbSemrush Keyword Magic Tool\u00a0\u00bb title_text=\u00a0\u00bbSemrush Keyword Magic Tool\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Semrush Keyword Magic Tool<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le contenu dupliqu\u00e9 nuit fortement au r\u00e9f\u00e9rencement. Les moteurs et les IA privil\u00e9gient les sources uniques et fiables.<\/p>\n<p>Un audit SEO permet d\u2019identifier les duplications internes ou externes et de les corriger via :<\/p>\n<ul>\n<li>canonicalisation<\/li>\n<li>redirections<\/li>\n<li>r\u00e9\u00e9criture du contenu<\/li>\n<\/ul>\n<p>Cela garantit une meilleure autorit\u00e9 et une meilleure compr\u00e9hension par les syst\u00e8mes de recherche.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb7. Audit SEO technique\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs7&Prime; _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/looker-studio_international-seo-reporting-dashboard.webp\u00a0\u00bb alt=\u00a0\u00bbIntegrated Marketing Campaign: Looker Studio Reporting Dashboard\u00a0\u00bb title_text=\u00a0\u00bbIntegrated Marketing Campaign: Looker Studio Reporting Dashboard\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Dashboard Looker Studio<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>L\u2019audit technique analyse la sant\u00e9 globale du site :<\/p>\n<ul>\n<li>vitesse de chargement<\/li>\n<li>erreurs 404<\/li>\n<li>indexation<\/li>\n<li>compatibilit\u00e9 mobile<\/li>\n<li>structure du code<\/li>\n<\/ul>\n<p>C\u2019est un point essentiel car un site lent ou mal structur\u00e9 est moins bien explor\u00e9, aussi bien par Google que par les IA qui crawlent le web pour r\u00e9pondre aux prompts utilisateurs.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb8. Backlinks et netlinking\u00a0\u00bb admin_label=\u00a0\u00bbHeading\u00a0\u00bb module_id=\u00a0\u00bbs8&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/isc-guides_510-287_ahrefs-keyword-explorer.webp\u00a0\u00bb alt=\u00a0\u00bbAhrefs Keyword Explorer\u00a0\u00bb title_text=\u00a0\u00bbAhrefs Keyword Explorer\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.26.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb12px\u00a0\u00bb text_line_height=\u00a0\u00bb1em\u00a0\u00bb custom_margin=\u00a0\u00bb-5px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Ahrefs Keyword Explorer<\/p>\n<p>[\/et_pb_text][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le profil de backlinks (ou <a href=\"https:\/\/gason-marketing.com\/fr\/comment-faire-netlinking-et-backlinks-de-qualite\/\" title=\"strat\u00e9gie de netlinking\">strat\u00e9gie de netlinking<\/a>) est un pilier de l\u2019autorit\u00e9 d\u2019un site.<\/p>\n<p>Il s\u2019agit d\u2019analyser :<\/p>\n<ul>\n<li>la quantit\u00e9 de liens entrants<\/li>\n<li>la qualit\u00e9 des domaines r\u00e9f\u00e9rents<\/li>\n<li>la pertinence th\u00e9matique des liens<\/li>\n<\/ul>\n<p>Un bon netlinking repose sur des liens naturels obtenus via :<\/p>\n<ul>\n<li>contenus de qualit\u00e9<\/li>\n<li>articles invit\u00e9s<\/li>\n<li>relations presse digitales<\/li>\n<li>partenariats<\/li>\n<\/ul>\n<p>Dans une logique IA, les sites fortement cit\u00e9s et bien r\u00e9f\u00e9renc\u00e9s ont plus de chances d\u2019\u00eatre repris comme sources dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es aux prompts des utilisateurs.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbObtenez un audit SEO gratuit avec une consultante SEO international\u00a0\u00bb module_id=\u00a0\u00bbs6&Prime; _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb40px||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb40px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text ul_type=\u00a0\u00bbsquare\u00a0\u00bb module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Un audit SEO moderne ne se limite plus \u00e0 Google. Il doit int\u00e9grer :<\/p>\n<ul>\n<li>les moteurs de recherche traditionnels<\/li>\n<li>les syst\u00e8mes IA bas\u00e9s sur les prompts<\/li>\n<li>la compr\u00e9hension s\u00e9mantique des contenus<\/li>\n<\/ul>\n<p>L\u2019objectif n\u2019est plus seulement de \u201cranker\u201d, mais d\u2019\u00eatre visible \u00e0 la fois dans les r\u00e9sultats classiques et dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle. <a href=\"https:\/\/gason-marketing.com\/fr\/freelance-marketing-international-francais-anglais-italien\/\" title=\"R\u00e9servez votre audit SEO gratuit\">R\u00e9servez votre audit SEO gratuit<\/a>\u00a0et recevez une analyse compl\u00e8te de votre visibilit\u00e9 ainsi que des recommandations personnalis\u00e9es pour Google et les IA.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00a0\u00bbbullet-square-class\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<pAs an International Marketing and SEO Consultant, I have an extensive network of multilingual marketing freelancers and assistants who collaborate with me regularly. Whether you are a Multilingual Virtual Assistant seeking opportunities or a company in need of an MVA, don't hesitate to reach out to me.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbComment faire un audit SEO efficace \u2013 FAQ\u00a0\u00bb module_id=\u00a0\u00bbfaq\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_toggle title=\u00a0\u00bbC\u2019est quoi un audit SEO ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#222222&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#222222&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_color=\u00a0\u00bb#FFCC00&Prime; toggle_icon=\u00a0\u00bb&#xf067;||fa||900&Prime; open_icon_color=\u00a0\u00bb#FFCC00&Prime; open_toggle_icon=\u00a0\u00bb&#xf00d;||fa||900&Prime; admin_label=\u00a0\u00bbToggle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#222222&Prime; title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|25px||25px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||5px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||5px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_width_bottom=\u00a0\u00bb2px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFCC00&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Un audit SEO est une analyse compl\u00e8te d\u2019un site web pour \u00e9valuer sa performance sur les moteurs de recherche. Il permet d\u2019identifier les probl\u00e8mes techniques, les faiblesses de contenu, la structure du site et la qualit\u00e9 des mots-cl\u00e9s. Aujourd\u2019hui, un audit SEO inclut aussi la fa\u00e7on dont le site peut \u00eatre compris et repris par les syst\u00e8mes de recherche IA bas\u00e9s sur les prompts (ChatGPT, Perplexity, Gemini).<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbPourquoi faire un audit SEO ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#222222&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#222222&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_color=\u00a0\u00bb#FFCC00&Prime; toggle_icon=\u00a0\u00bb&#xf067;||fa||900&Prime; open_icon_color=\u00a0\u00bb#FFCC00&Prime; open_toggle_icon=\u00a0\u00bb&#xf00d;||fa||900&Prime; admin_label=\u00a0\u00bbToggle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#222222&Prime; title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|25px||25px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10px||5px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10px||5px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10px||5px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_width_bottom=\u00a0\u00bb2px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFCC00&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Un audit SEO sert \u00e0 am\u00e9liorer la visibilit\u00e9 d\u2019un site sur Google, mais aussi \u00e0 s\u2019adapter aux nouvelles formes de recherche. Avec l\u2019\u00e9volution de l\u2019<a href=\"https:\/\/international-seo-consultant.com\/ai-seo\/\" title=\"AI SEO\" target=\"_blank\" rel=\"noopener\">AI SEO<\/a>, les contenus doivent \u00eatre optimis\u00e9s pour appara\u00eetre non seulement dans les r\u00e9sultats classiques, mais aussi dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle. Cela permet d\u2019attirer plus de trafic qualifi\u00e9 et d\u2019am\u00e9liorer la pr\u00e9sence digitale globale.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbComment faire un audit SEO efficace ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#222222&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#222222&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_color=\u00a0\u00bb#FFCC00&Prime; toggle_icon=\u00a0\u00bb&#xf067;||fa||900&Prime; open_icon_color=\u00a0\u00bb#FFCC00&Prime; open_toggle_icon=\u00a0\u00bb&#xf00d;||fa||900&Prime; admin_label=\u00a0\u00bbToggle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#222222&Prime; title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|25px||25px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10px||5px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_width_bottom=\u00a0\u00bb2px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFCC00&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Un audit SEO efficace repose sur plusieurs \u00e9tapes cl\u00e9s : analyse de la concurrence, recherche de mots-cl\u00e9s et de prompts utilisateurs, optimisation du contenu, structure du site, audit technique et netlinking. Il est \u00e9galement important d\u2019\u00e9valuer comment le contenu peut \u00eatre interpr\u00e9t\u00e9 par les moteurs IA afin d\u2019am\u00e9liorer sa compr\u00e9hension s\u00e9mantique et sa capacit\u00e9 \u00e0 \u00eatre utilis\u00e9 comme source dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbQuels outils utiliser pour r\u00e9aliser un audit SEO ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#222222&Prime; open_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#222222&Prime; closed_toggle_background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb icon_color=\u00a0\u00bb#FFCC00&Prime; toggle_icon=\u00a0\u00bb&#xf067;||fa||900&Prime; open_icon_color=\u00a0\u00bb#FFCC00&Prime; open_toggle_icon=\u00a0\u00bb&#xf00d;||fa||900&Prime; admin_label=\u00a0\u00bbToggle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#222222&Prime; title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb|25px||25px|false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb10px||5px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb border_width_bottom=\u00a0\u00bb2px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#FFCC00&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les <a href=\"https:\/\/international-seo-consultant.com\/global-enterprise-seo-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"outils SEO\">outils SEO<\/a> les plus utilis\u00e9s sont Google Search Console, Ahrefs, Semrush, Screaming Frog ou encore Moz. Pour une approche moderne, on peut aussi utiliser des outils d\u2019AI SEO qui analysent les intentions de recherche, les prompts utilisateurs et la visibilit\u00e9 potentielle dans les moteurs IA. Ces outils aident \u00e0 mieux comprendre comment un site peut \u00eatre per\u00e7u \u00e0 la fois par Google et par les syst\u00e8mes d\u2019intelligence artificielle.<\/p>\n<p>[\/et_pb_toggle][et_pb_code _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"FAQPage\",<!-- [et_pb_line_break_holder] -->  \"mainEntity\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"C\u2019est quoi un audit SEO ?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Un audit SEO est une analyse compl\u00e8te d\u2019un site web pour \u00e9valuer sa performance sur les moteurs de recherche. Il permet d\u2019identifier les probl\u00e8mes techniques, les faiblesses de contenu, la structure du site et la qualit\u00e9 des mots-cl\u00e9s. Aujourd\u2019hui, un audit SEO inclut aussi la fa\u00e7on dont le site peut \u00eatre compris et repris par les syst\u00e8mes de recherche IA bas\u00e9s sur les prompts (ChatGPT, Perplexity, Gemini).\"<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->    },<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->      \"name\": \"Pourquoi faire un audit SEO ?\",<!-- [et_pb_line_break_holder] -->      \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->        \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->        \"text\": \"Un audit SEO sert \u00e0 am\u00e9liorer la visibilit\u00e9 d\u2019un site sur Google, mais aussi \u00e0 s\u2019adapter aux nouvelles formes de recherche. Avec l\u2019\u00e9volution de l\u2019AI SEO, les contenus doivent \u00eatre optimis\u00e9s pour appara\u00eetre non seulement dans les r\u00e9sultats classiques, mais aussi dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle. 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custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbCatherine Gason, consultante en marketing digital et SEO international\u00a0\u00bb module_id=\u00a0\u00bbFAQs-Designing-an-SEO-Reporting-Dashboard-and-Understanding-SEO-KPIs\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#222222&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiVGFnczogIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6InBvc3RfdGFnIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/catherine-gason-circle_225-225_author-box.webp\u00a0\u00bb alt=\u00a0\u00bbCatherine Gason | Freelance Marketing &#038; International SEO\u00a0\u00bb title_text=\u00a0\u00bbCatherine Gason | Freelance Marketing &#038; International SEO\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|200px|200px|200px|200px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Trilingue en fran\u00e7ais, anglais et italien, Catherine Gason est consultante en <a href=\"https:\/\/gason-marketing.com\/fr\/marketing-digital-integre\/\" title=\"marketing digital int\u00e9gr\u00e9\">marketing digital int\u00e9gr\u00e9<\/a> et SEO international. Elle con\u00e7oit et d\u00e9ploie des strat\u00e9gies de croissance digitale sur mesure, fond\u00e9es sur une approche data-driven et adapt\u00e9es aux sp\u00e9cificit\u00e9s de chaque march\u00e9 et canal. Sp\u00e9cialiste du r\u00e9f\u00e9rencement naturel, elle est \u00e9galement fondatrice du site <a href=\"https:\/\/international-seo-consultant.com\" target=\"_blank\" rel=\"noopener\" title=\"International SEO Consultant\">International SEO Consultant<\/a>, consacr\u00e9 \u00e0 l\u2019analyse des dynamiques et opportunit\u00e9s du SEO \u00e0 l\u2019\u00e9chelle mondiale.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment faire un audit SEO en 8 points cl\u00e9s. Apprenez \u00e0 optimiser votre site afin d&rsquo;am\u00e9liorer son classement dans les moteurs de recherche. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[116,118],"class_list":["post-10442","post","type-post","status-publish","format-standard","hentry","category-marketing-digital-integre","tag-content-et-seo","tag-netlinking-et-digital-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment faire un audit SEO : 8 points cl\u00e9s \u00e0 examiner<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment faire un audit SEO en 8 points cl\u00e9s. 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