Optimize your international ads and multilingual PPC campaigns
My international ads support services will help your business hit new heights faster. We will power up your multilingual search engine advertising (SEA) and pay-per-click (PPC) campaigns to cut through the noise and quickly reach your specific target audience. To learn more, book your GasOn Discovery Call for a free 15-minute consultation.
Multilingual SEA and ads in English, French and Italian
You have worked hard to establish quality products and services and now you need to let your potential customers know how your business will benefit them. But how can you do that quickly, efficiently and internationally? Paid multilingual ads are the fastest way to showcase your offering to your target audience and, with the right strategy, to generate new leads across multiple platforms.
As a certified Google Ads digital marketing specialist with over two decades of traditional and web marketing experience, I will ensure that your ads are appropriately localized, provide instant traffic, drive warm leads and boost your SEO strategy. What’s more, I will design smart retargeting campaigns so you can keep on reaching your potential customers and improve your ROAS (return on ad spend).
Using my strategic expertise, we will boost your ad rankings in SERPs by bidding on relevant keywords and using these to optimize your landing page for conversions. Keywords are an essential element of high quality ad groups, and I can help you make the right choices to improve your click-through rate (CTR) and conversions.
For campaign optimization, we will also select the best ad type to achieve your goals. In addition to classic search ads on Google, Yahoo and Bing, we can also make use of display ads, Google shopping ads, retargeting ads directed at previous visitors to your site, Gmail Sponsored Promotions (GSP) and Amazon PPC ads, as well as YouTube video and other social media ads, especially on Facebook, Instagram and LinkedIn.
The cornerstone of a successful ad campaign is the approach that underpins it. My holistic approach will be personalized to your company and will help you create efficient, cost-effective paid advertising campaigns. Once these campaigns are live, I will use my operational and strategic know-how to track results using key performance indicators (KPI) and measure ROAS for optimal results. Because PPC is only one piece of the puzzle, my hands-on competences in developing, executing and scaling successful ad strategies can be paired with my effective content localization and international SEO skills for maximum impact.
International ads, SEA and other PPC campaigns: why choose me?
Proven experience with big international players
As part of my day-to-day work, I collaborate with global ad agencies in the United States and across Europe. These leaders in the field choose to work with me because of my multilingual competences and advanced analytic capacities. I am not afraid to take a deep dive into complex data to manage clear PPC strategies that adhere to the best practices.
Just wanted to let you know that we’ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!
FAQs about international SEA and multilingual ads
Is PPC the same as Google Ads?
Pay-per-click (PPC) is an advertising model in which advertisers only pay the host platform when a user clicks a link in their ad and is directed to the advertiser’s website. PPC ads are often hosted by search engines, such as Google, Yahoo and Bing, or social media platforms like LinkedIn, Facebook, Instagram and Twitter. Google Ads is the name of Google’s PPC advertising service, which businesses can use to prominently display their ads in Google’s search results and across Google’s other services and apps.
Advertisers purchase PPC ad placements using an auction-based system, but winning an ad spot is not always simply a case of being the highest bidder; other factors may come into play. Google Ads, for example, uses ad quality and landing page optimization to determine ad rankings. Whereas under Amazon’s PPC model, advertisers bid on keywords, with the highest bidder winning their chosen placement for their product ad.
Which is better, SEO or SEA?
Search engine optimization (SEO) involves using a range of techniques to organically improve your website’s search engine rankings, while search engine advertising (SEA) uses paid ad campaigns, e.g. pay-per-click (PPC) to generate leads. These activities are not alternatives but pieces of the same puzzle, which should be used in synergy, as complementary techniques to drive traffic to your website.
However, each has particular strengths. SEO is a cost-effective, long term strategy that scales over time and can produce excellent ROI. Meanwhile, SEA is an ideal shorter term solution that allows you to quickly and efficiently target a specific audience while you gradually develop your website’s SEO. When used together as part of an overall digital strategy you will maximize your reach.
What other international marketing services does Catherine Gason offer?
As an multilingual digital marketing specialist, I can either provide services in a specific area of marketing such as SEA and ads, or offer holistic online marketing support covering digital marketing strategy, international SEO, multilingual content marketing, marketing automation and social media optimization.
How can I get started on international ads with GasOn Marketing?
I usually begin by carrying out a full audit of your current advertising setup. By conducting thorough market research and competitor analysis, I can ensure that we develop an optimized holistic advertising strategy for your company. Then I will provide operational support for ads management and recommendations for ongoing campaign optimization.
Get the help you need, every step of the way
I am here to help you create, execute and analyze your SEA and PPC campaigns in English, French and Italian. If you don’t know where to start, click the GasOn Discovery Call button to book a free consultation. If you have already mastered the basics and are ready to maximize your international outreach, click the GasOn Power Hour button to access the best tried-and-tested techniques used by digital advertising agencies.