Get the help you need, every step of the way, for your international ads, SEA and other multilingual PPC campaigns
My international ads support services will help your business hit new heights faster. To learn more, book your GasOn Discovery Call for a free mini-consultation.
Cut through the noise and quickly reach your specific target audience with multilingual ads and PPC campaigns
You have worked hard to establish quality products and services and now you need to let your potential customers know how your business will benefit them. But how can you do that quickly, efficiently and internationally? Paid multilingual ads are the fastest way to showcase your offering to your target audience and, with the right strategy, to generate new leads across multiple platforms. International ads and multilingual PPC campaigns properly deployed will boost your website’s online traffic and yield a highly measurable ROI. International SEO and organic growth is necessary for building a long-term brand; however, sometimes there is a need for more instant international traffic and results.
Generate immediate international business
Studies show that people prefer to buy products in their native languages. Multilingual ads reach more people, are more persuasive and lead to higher sales. International PPC campaigns allow you to reach the right people at the time they are actively searching for what you are selling. Your products or services will be put in front of international users who are already interested in what you have to sell.
Double the power of your web presence: make SEO and SEA work synergistically
Additionally, data on international PPC and ads can help your SEO and keyword strategy. Monitoring your multilingual PPC KPIs will allow you to improve all your website content without having to wait for your content to rank organically. You can make SEO and SEA work synergistically to maximize the results and optimize the available budgets.
Target and retarget on a global scale
Retargeting works because you know that the user is already interested in what you are offering. By combining SEA data with social ads and analytics to understand how users interact with your ads, you can retarget those people who haven’t converted yet and keep yourself at the front of their minds.
International ads, SEA and other multilingual PPC campaigns: why choose me?
Certified Google Ads digital marketing specialist
As a certified Google Ads digital marketing specialist with over two decades of traditional and web marketing experience, I will ensure that your ads are appropriately localized, provide instant traffic, drive warm leads and boost your SEO strategy. What’s more, I will design smart retargeting campaigns so you can keep on reaching your potential customers and improve your ROAS (return on ad spend).
Find and refine keywords for multilingual PPC and ad campaigns
Using my strategic expertise, we will boost your ad rankings in SERPs by bidding on relevant keywords and using them to optimize your landing page for conversions. Keywords are an essential element of high quality ad groups, and I can help you make the right choices to improve your click-through rate (CTR) and conversions.
As an international PPC expert, I specialize in conducting keyword research for the French and Italian markets. I bring extensive knowledge of these regions to the table, providing targeted and effective keyword selection. Additionally, my experience extends to conducting keyword research in other languages and markets, allowing me to assist clients in reaching a global audience through their multilingual ad campaigns.
Not only international search ads
For campaign optimization, we will select the best ad type to achieve your goals. In addition to classic search ads on Google, Yahoo and Bing, we can also make use of display ads, Google shopping ads, retargeting ads directed at previous visitors to your site, Gmail Sponsored Promotions (GSP) and Amazon PPC ads, as well as YouTube video and other social media ads, especially on Facebook, Instagram and LinkedIn.
Pair with content marketing and international SEO for maximum impact
The cornerstone of a successful ad campaign is the approach that underpins it. My holistic approach, which includes the use of AI-powered tools for optimized search engine marketing, will be personalized to your company and will help you create efficient, cost-effective paid advertising campaigns. Once these campaigns are live, I will use my operational and strategic know-how to track results using key performance indicators (KPIs) and measure ROAS for optimal results.
Because PPC is only one piece of the puzzle, my hands-on competences in developing, executing and scaling successful ad strategies can be paired with my effective content localization and international SEO skills for maximum impact.
Think global, act local: power up an experienced data-driven international digital marketing specialist
I am here to help you create, execute and analyze your SEA and PPC campaigns in English, French and Italian. As part of my day-to-day work, I collaborate with global ad agencies in the United States and across Europe. These leaders in the field choose to work with me because of my multilingual competences and advanced analytic capacities. I am not afraid to take a deep dive into complex data to manage clear PPC strategies that adhere to the best practices.
Search engine advertising and pay-per-click campaigns in English, French and Italian
The GasOn Marketing international PPC and ads services include:
- Initial campaign development and strategy
- Advanced keyword research and selection
- Industry analysis
- Ad campaign copywriting
- Ad copy performance testing
- Ongoing keyword development and tweaking
- Dynamic keyword insertion into ads
- Google analytics integration and goal tracking
- Strategic bid management
- PPC account settings, clicks and conversion monitoring
Just wanted to let you know that we’ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!
Catherine Gason is very professional and I recommend her without hesitation. High quality work is delivered on time and to an excellent standard. Working with Catherine is always a pleasure.
FAQs about international SEA and multilingual ads
Is PPC the same as Google Ads?
Pay-per-click (PPC) is an advertising model in which advertisers only pay the host platform when a user clicks a link in their ad and is directed to the advertiser’s website. PPC ads are often hosted by search engines, such as Google, Yahoo and Bing, or social media platforms like LinkedIn, Facebook, Instagram and Twitter. Google Ads is the name of Google’s PPC advertising service, which businesses can use to prominently display their ads in Google’s search results and across Google’s other services and apps.
Advertisers purchase PPC ad placements using an auction-based system, but winning an ad spot is not always simply a case of being the highest bidder; other factors may come into play. Google Ads, for example, uses ad quality and landing page optimization to determine ad rankings. Whereas under Amazon’s PPC model, advertisers bid on keywords, with the highest bidder winning their chosen placement for their product ad.
Which is better, SEO or SEA?
Search engine optimization (SEO) involves using a range of techniques to organically improve your website’s search engine rankings, while search engine advertising (SEA) uses paid ad campaigns, e.g. pay-per-click (PPC) to generate leads. These activities are not alternatives but pieces of the same puzzle, which should be used in synergy, as complementary techniques to drive traffic to your website.
However, each has particular strengths. SEO is a cost-effective, long term strategy that scales over time and can produce excellent ROI. Meanwhile, SEA is an ideal shorter term solution that allows you to quickly and efficiently target a specific audience while you gradually develop your website’s SEO. When used together as part of an overall digital strategy you will maximize your reach.
What other international marketing services does Catherine Gason offer?
As an multilingual digital marketing specialist, I can either provide services in a specific area of marketing such as SEA and ads, or offer holistic online marketing support covering digital marketing strategy, international SEO, multilingual content marketing, marketing automation and social media optimization.
How can I get started on international ads with GasOn Marketing?
I usually begin by carrying out a full audit of your current advertising setup. By conducting thorough market research and competitor analysis, I can ensure that we develop an optimized holistic advertising strategy for your company. Then I will provide operational support for ads management and recommendations for ongoing campaign optimization.
Get the help you need, every step of the way
If you are ready to maximize your international outreach, schedule a GasOn Power Hour to access the best tried-and-tested techniques used by digital advertising agencies. If you are still mastering the basics or you don’t know where to start, schedule a free GasOn Discovery Call.