Think globally, act locally on the web: power up with a multilingual SMO and SMA strategist
International social media optimization (SMO) and social media advertising (SMA) are the key to large scale expansion. The idea is to get your content in front of as many people as possible, and I will help you do just that. To learn more, book your GasOn Discovery Call.
Humanize your brand on a global scale and stay top of mind
The ability to create real human connections is one of the key benefits of social media for business. International social media gives you the opportunity to connect with fans and followers in their own language, keeping you top of mind, and showcasing how local customers use and benefit from your products or services.
Research, generate and nurture leads
International social media is part of your sales funnels. Social media lead generation is about capturing qualified leads and pulling them into your sales funnel. We will use social media as part of your lead generation process to put your expertise in front of new people and create brand awareness, reach out to prospects and build relationships with potential customers even if they are not currently looking to buy your products or services.
Convert followers into international website traffic
International social media can also be a major source of traffic to your website. The larger presence you build on social media, the more you can rely on a steady flow of international traffic to your web pages. Inspiring your social media audiences and continuously engaging with them in their own language and culture will increase your international website traffic and strengthen your brand’s authority.
Increase sales through retargeting
Retargeting is an online advertising strategy that aims to re-engage website visitors who left a site without converting. It works because you know that the user is already interested in what you are offering. If your digital marketing strategy and budget allow, we will combine search engine advertising with social ads and analytics to retarget those people who haven’t converted yet.
Hit the gas on social media optimization and social ads
Thanks to my expertise gained working for big agencies as a certified social moderator, I can help you map out the right social media strategy to create original content, find influencers, generate and nurture leads, convert followers into website traffic and sales. Examples of activities include:
- Creation of your international editorial calendar
- Monitoring of industry trends
- Development of relationships with influencers
- Content moderation on multilingual social media platforms
- Global management of paid ads
- Tracking and analysis of metrics
We will combine strategy with up-to-date knowledge of the best tools to help you boost your international social media marketing efforts.
Why choose me for your multilingual SMO and SMA?
As a digital strategist, I collaborate with agencies and social media managers who are looking to launch or expand their brand on the international stage. I help them communicate directly with their social media audiences in their own language and culture to build relationships, develop empathy and appropriate messaging. I have moderated French and Italian communities on Facebook, Twitter and LinkedIn for large multinationals. My vertical markets are HiTech, FinTech, computing software, engineering, mechanics and ecommerce.
Catherine is an excellent social media specialist. She followed conversations and interacted with the French and Italian communities of one of our biggest accounts. She also monitored trending hashtags and topics, and found effective ways to integrate them into our client’s brand.
As a marketing specialist, Catherine contributed to Nelysis marketing communications: she developed the product message and marketing materials to attract new customers. She also worked on our social media, setting up our strategy for Twitter, LinkedIn, Instagram, and various other social media sites.
Catherine is an excellent writer with a creative approach; she did an excellent job that expanded our marketing efforts.
FAQs about international SMO and SMA
Who are the GasOn multilingual SoMe services for?
I am seasoned digital strategist, collaborating with social media agencies and social media managers looking to launch their brand on the international stage. In addition to drawing on the expertise I gained working for big international social media agencies, I am a certified social moderator and member of the International Community of Certified Moderators. My vertical markets are HiTech, FinTech, computing software, engineering, mechanics and ecommerce.
As a multilingual social media strategist, I specialize in French and Italian speaking markets. I also provide research and supervision services for Dutch, German and Spanish speaking markets; however, for deeper and more localized projects I can recommend other international marketing freelancers, if needed.
SMO vs. SMA vs. SMM vs. SEO vs. SEA vs. SEM: what are the differences?
Search Engine Marketing (SEM) refers to all activities related to marketing a website and content on search engines. It is made up of both Search Engine Advertising (SEA that includes the paid search techniques, e.g. pay-per-click (PPC)) and Search Engine Optimization (SEO that involves using a range of techniques to organically improve your website’s search engine rankings).
Social Media Optimization (SMO) is where SEO meets social media: SMO ensures that your website performs optimally on social media by boosting customer interaction with your content on various social media channels. This is often combined with Social Media Advertising (SMA), which includes the use of paid advertising campaigns on social media. Social Media Marketing (SMM) is an umbrella term, encompassing SMO and SMA.
Besides SMM, what other internet marketing services does Catherine Gason offer?
As an international digital marketing specialist, I can either provide services in a specific area of marketing, such as international social media optimization, or offer holistic online marketing support covering digital marketing strategy, multilingual SEO, content marketing, international ads, funnel and marketing automation.
How can I get started with GasOn Marketing's international SMO and SMA services?
To begin, I carry out an audit of my client’s current social media performance, aiming to gain an overview of their target audiences, preferred social media channels and tone of voice. I then draw on my experience to determine the best way to optimize their international social media, providing strategy, content optimization and monitoring.
Power up with social media marketing in French, Italian and English
If you need in-depth and customized assistance, book a GasOn Power Hour: a 60-minute tailored consultancy or crash training session to maximize the impact of your international social media marketing efforts. If you are interested but you don’t know where to start, ask for a free GasOn Discovery Call.