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International Digital Marketing Services » Multilingual And International SEO Specialist

The finest international and multilingual SEO results are achieved when combined with a thorough understanding of local markets. Get the best search engine optimization assistance to expand your company’s reach in French and Italian speaking markets. Schedule a GasOn Discovery Call.

International Digital Marketing Services » Multilingual And International SEO Specialist

How can I help with your international search engine optimization?

Search engine optimization (SEO) and content marketing are undoubtedly the best methods of attracting an audience and showing them what your business has to offer. Developing and implementing a successful SEO and E-E-A-T (Experience, Expertise, Authority and Trustworthiness) content marketing strategy is essential for building credibility and authority with your target audience. E-E-A-T is a critical component of high quality content that ranks well in search engine results pages (SERPs). It refers to the level of experience, expertise, authority and trustworthiness that your brand demonstrates in its content. By creating content that showcases your knowledge and expertise, establishes your authority in your industry, and fosters trust with your audience, you can generate new leads and build long lasting customer loyalty.

But what exactly is search engine optimization?

Simply put, search engine optimization is a set of practices designed to improve the appearance and positioning of web pages in organic search results. It involves using a range of techniques to make websites successful with both users and search engines. These include on-page SEO elements, such as headers and meta descriptions, as well as keyword performance analysis and competitor assessment.

SEO expert in international and multilingual search engine optimization

Although it is highly effective, getting to grips with SEO can be intimidating at first, and that’s where I come in. Not only am I a seasoned digital marketing specialist, but I am also a SEO expert in multilingual and international search engine optimization.

International web marketing specialist » Catherine Gas

International SEO vs. multilingual SEO: what are the differences?

In this regard, let me point out the subtle nuance between international and multilingual SEO:

International or global search engine optimization

International or global SEO aims to optimize your website for a multinational, but not necessarily multilingual, audience. Your target market abroad may speak your language but your local best performing keywords may be unsuccessful elsewhere. International SEO involves making sure your content is appropriately localized for the markets you want to reach. It is also focused on the technical aspect of optimizing your website to get the best results with various global search engines.

Multilingual and local search engine optimization

Multilingual SEO (MSEO), as the name suggests, is all about optimizing your website for different languages. MSEO services help businesses reach a worldwide audience or cater for customers within a multilingual nation. It is important to keep in mind that translation alone is never enough. Multilingual SEO experts can help you clearly define your target audience, identify relevant keywords, and ensure your content is appropriately transcreated and adapted.

Local SEO, on the other hand, involves website optimization with a view to boosting leads and brand awareness in a specific location, usually a city or region.

International digital marketing specialist » Catherine Gason

SEO techniques and tools to lay the foundations for long-term growth

Whichever type of SEO your business requires, I will use my extensive experience and technological knowledge, including AI-powered tools, to achieve sustainable results (only using white hat SEO techniques, of course). The principal SEO tools I use include Ahrefs, Semrush, Screaming Frog, Moz, alongside Google Search Console and Google Looker Studio. I also have experience in link building and backlinks, which are important for SEO as they act as “recommendations” to search engines that indicate other websites value your content.

We can pair your SEO and SEA activities to double the power of your web presence

We can combine your SEO and SEA efforts to amplify the strength of your online presence. With my expertise, I can monitor your SEO KPIs to continually enhance your rankings, identify trends, and adjust your digital marketing strategy. Moreover, I can reinforce your search engine advertising activities, ensuring that your search engine optimization and search engine advertising efforts work together synergistically to maximize results and optimize available budgets.

As an international PPC expert, I specialize in the French and Italian speaking markets, leveraging my knowledge of these regions to provide effective multilingual ads. However, I can also assist with other markets, utilizing my experience and expertise to help clients reach a global audience.

My strategic and operational SEO services can be tailored to your specific business needs and include, for instance:

  • Branded and non-branded keyword performance review
  • Keyword research and localization
  • Competitor analysis to establish performance vs. top alternatives
  • On-page SEO recommendations and other optimization suggestions
  • Identification of high-value SEO opportunities and recommendations on how to target these opportunities
  • Content gap analysis and recommendations for new E-E-A-T content creation
  • Identification of synergies between organic and paid keywords and contents
  • Backlink recommendations
  • Technical SEO website audits and fixes

Why choose me for your international or multilingual SEO?

Catherine Gason » Consulente Web Marketing » Recommendations

International search engine marketing (SEM), which combines multilingual content marketing with SEO and search engine advertising (SEA), is second nature to me. Every day, I work with international companies and global SEO agencies who trust me to deliver results for their clients. In addition to my wide ranging digital marketing expertise, I bring them my multilingual (native French and Italian) skills and multicultural understanding. I work at the forefront of SEO technology, continuously testing new techniques and tools to ensure my clients’ web pages have the best organic rankings.

Catherine was excellent to work with, she completed the project – keyword research, mapping of target keywords against website URLs, meta data and other on-page optimizations in both French and Italian (+600 URLs in each language) – within the agreed timeframe and to a high standard. She is a skilled professional and I would definitely recommend her.

International SEO agency


Catherine is a reliable international SEO and content optimisation specialist. In the nearly two years that we have worked together, she has never missed a deadline.

Additionally, Catherine is a kind and considerate person who is great to work with. Her professionalism and dedication to her work make her an asset to any team.

Stephen Grindley

Director, Coaley Peak

FAQs about international and multilingual SEO

International SEO vs. multilingual SEO: what are the differences?

International or global SEO is about optimizing your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localized for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimizing your website to get the best results from various global search engines.

Multilingual SEO (MSEO), on the other hand, involves optimizing your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your content is not just translated, but linguistically and culturally tailored to your target context. Lastly, local SEO is used to optimize websites to generate leads and brand awareness in a specific location, usually a city or region.

White Hat SEO vs. Black Hat SEO: what are the differences?

White hat SEO techniques and black hat SEO techniques are essentially opposite approaches to achieving the same objective. White hat SEO works to improve search engine results page (SERP) rankings by using techniques that fall within search engine guidelines and also optimize the user experience. Examples of white hat SEO techniques include relevant content, backlinking from appropriate sources and optimized titles and meta descriptions. On the other hand, black hat SEO techniques violate search engine guidelines and manipulate algorithms to boost a website’s rankings in SERPs. They also disregard the needs of internet users and focus solely on technical aspects.

How can GasOn Marketing help you with your international or multilingual SEO?

For maximum results, multilingual content localization and international SEO activities are often paired. As a native French and Italian freelance SEO consultant and content strategist, I am well placed to help you build a strong international and multilingual SEO strategy. Through my international SEO consultancy services, I can advise you how to use sustainable, organic marketing to boost your business performance and longevity on a global scale. However, if you need more hands-on support, I can use my skills as a multilingual SEO assistant to implement these techniques myself. My areas of speciality are the French and Italian speaking markets; for other markets, I can recommend other native speaking SEO freelancers, depending on the tasks to be performed.

What other digital communication services does GasOn Marketing offer?

As an international digital marketing specialist, I can either provide services in a specific area of marketing such as search engine optimization and multilingual content marketing, or offer holistic online marketing support covering digital marketing strategymarketing automation, international ads and social media optimization.

Extend your global reach organically: start with a free SEO audit

Book a GasOn Power Hour for a 60-minute tailored consultancy or crash training session to maximize the impact of your international SEO efforts. If, instead, you just want to get started, schedule a GasOn Discovery Call and enter your website in the contact form on Calendly (in the “Please share anything that will help me prepare for your discovery call” field) to get your free SEO audit .