Power up your international SEO with GasOn Marketing
If you want to boost the performance and longevity of your website, then international SEO is the way forward. My strategic and operational services will take your local and multilingual SEO (MSEO) to the next level, increasing your customer engagement and expanding your client base. Take advantage of my international experience and book your GasOn Discovery Call. To include a free SEO audit, simply enter your website in the contact form on Calendly.
How can I help with your international search engine optimization?
Search engine optimization (SEO) and content marketing are undoubtedly the best methods of attracting an audience and showing them what your business has to offer. Developing and implementing a successful SEO and content marketing strategy will generate new leads and build long lasting customer loyalty.
But what exactly is SEO? Simply put, search engine optimization is a set of practices designed to improve the appearance and positioning of web pages in organic search results. It involves using a range of techniques to make websites successful with both users and search engines. These include on-page SEO elements, such as headers and meta descriptions, as well as keyword performance analysis and competitor assessment.
Although it is highly effective, getting to grips with SEO can be intimidating at first, and that’s where I come in. Not only am I a seasoned digital marketing specialist, but I am also a SEO expert in multilingual and international search engine optimization. In this regard, let me point out the subtle nuance between international and multilingual SEO:
- International or global SEO aims to optimize your website for a multinational, but not necessarily multilingual, audience. Your target market abroad may speak your language but your local best performing keywords may be unsuccessful elsewhere. International SEO involves making sure your content is appropriately localized for the markets you want to reach. It is also focused on the technical aspect of optimizing your website to get the best results with various global search engines.
- Multilingual SEO (MSEO), as the name suggests, is all about optimizing your website in different languages. MSEO services help businesses reach a worldwide audience or cater for customers within a multilingual nation. It is important to bear in mind that translation alone is never enough. Multilingual SEO experts can help you clearly define your target audience, identify relevant keywords and ensure your content is appropriately transcreated.
- Local SEO, on the other hand, involves website optimization with a view to boosting leads and brand awareness in a specific location, usually a city or region.
Whichever type of SEO your business requires, I will use my extensive experience and technological knowledge to achieve sustainable results (only using white hat SEO techniques, of course). The principal SEO tools I use include Ahrefs, Semrush, Screaming Frog and Moz, alongside with Google Search Console and Google Data Studio. I am also experienced in link building and backlinks, which are an important part of SEO as they function as “recommendations” to search engines that other websites value your content.
My strategic and operational SEO services can be tailored to your specific business needs and include, for instance:
- Branded and non-branded keyword performance review
- Keyword research and localization
- Competitor analysis to establish performance vs. top alternatives
- On-page SEO recommendations and other optimization suggestions
- Identification of high-value SEO opportunities and recommendations to target these opportunities
- Content gap analysis and recommendations for new content creation
- Backlinks recommendations
- Technical SEO website audits and fixes
Specialist support from a top rated freelance SEO consultant
Search engine marketing (SEM), which combines content marketing with SEO and search engine advertising (SEA), is second nature to me. Every day, I work with international companies and global SEO agencies who trust me to deliver results for their clients. In addition to my wide ranging digital marketing expertise, I bring them my multilingual (native French and Italian) skills and multicultural understanding. I work at the forefront of SEO technology, continuously testing new techniques and tools to ensure my clients’ web pages have the best organic rankings.
Catherine was excellent to work with, she completed the project – keyword research, mapping of target keywords against website URLs, meta data and other on-page optimizations in both French and Italian (+600 URLs in each language) – within the agreed timeframe and to a high standard. She is a skilled professional and I would definitely recommend her.
FAQs about international and multilingual SEO
International SEO vs. multilingual SEO: what are the differences?
International or global SEO is about optimizing your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localized for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimizing your website to get the best results from various global search engines.
Multilingual SEO (MSEO), on the other hand, involves optimizing your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your content is not just translated, but linguistically and culturally tailored to your target context. Lastly, local SEO is used to optimize websites to generate leads and brand awareness in a specific location, usually a city or region.
White Hat SEO vs. Black Hat SEO: what are the differences?
White hat SEO techniques and black hat SEO techniques are essentially opposite approaches to achieving the same objective. White hat SEO works to improve search engine results page (SERP) rankings by using techniques that fall within search engine guidelines and also optimize the user experience. Examples of white hat SEO techniques include relevant content, backlinking from appropriate sources and optimized titles and meta descriptions. On the other hand, black hat SEO techniques violate search engine guidelines and manipulate algorithms to boost a website’s rankings in SERPs. They also disregard the needs of internet users and focus solely on technical aspects.
How can GasOn Marketing help you with your international or multilingual SEO?
For maximum results, multilingual content localization and international SEO activities are often paired. As a native French and Italian freelance SEO consultant and content strategist, I am well placed to help you build a strong international and multilingual SEO strategy. Through my international SEO consultancy services, I can advise you how to use sustainable, organic marketing to boost your business performance and longevity on a global scale. However, if you need more hands-on support, I can use my skills as a multilingual SEO assistant to implement these techniques myself. My areas of speciality are the French and Italian speaking markets; for other markets, I can recommend other native speaking SEO freelancers, depending on the tasks to be performed.
What other digital communication services does GasOn Marketing offer?
As an international digital marketing specialist, I can either provide services in a specific area of marketing such as search engine optimization and multilingual content marketing, or offer holistic online marketing support covering digital marketing strategy, marketing automation, international ads and social media optimization.
Extend your global reach organically: start with a free SEO audit
To get started with your local, multilingual or international SEO, book a free SEO audit for tailored advice. Simply enter your website in the contact form on Calendly (in the “Please share anything that will help me prepare for your discovery call” field) when booking your free GasOn Discovery Call. For more advanced support, book the GasOn Power Hour, a 60-minute crash course to help you hit the gas on great international search engine optimization.