How many times have you recently said “I need professional marketing help”? You have realized that you can’t go ahead running your company and, at the same time, executing serious marketing activities. You can’t go ahead burning out your employees. At some point, you and your company need some real internal or external professional help to handle the marketing campaigns.

However, you haven’t got enough time + budget + energy to search and hire the right new employee or agency. And you don’t want headaches due to a bad hire.

What do you want? You want a marketing specialist ready to understand your company, to improve your online presence, to communicate effectively the value of your brand and the benefits of your products or services. You want a dedicated but flexible support to help you build a solid Know-Like-Trust relationship with your prospects and customers. And you want a multilingual marketing partner who does the hard work and makes your life easier.

Well, have you ever thought of having your marketing handled by a Multilingual Marketing VA? Yes, a “Multilingual Marketing Virtual Assistant”… Read on if you are interested…


A Multilingual Marketing Virtual Assistant (also called “Multilingual Marketing VA”) is an independent freelancer who remotely provides multilingual marketing support services. She or he often is a digital marketing specialist who provides skills and multilingual marketing help both online and offline.


I have selected seven reasons why you may want to contract with a qualified and multilingual marketing VA:

1. Manage and expand your brand internationally

“Virtual Assistance” means that you will get supported by advanced technologies
“Marketing Virtual Assistance” means that you and your VA will be bound by knowledge, objectives and marketing results rather than by physical location
“Multilingual Marketing Virtual Assistance” means that your business will take on a new international marketing dimension

2. Get professional and dedicated assistance on a flexible budget

When contracting with a virtual assistant, you can expand the possibilities of your budget in a modular way. You will pay for the task, either by the hour or by the package. Your international marketing horizon can be flexibly raised up.

3. Cut the brick-and-mortar expenses

Firstly, there will be no need to provide office space and equipment. Secondly, virtual assistants are independent contractors who are responsible for their own training, bookkeeping and taxes.

4. Save time and remain focussed on your core business

Fast growing businesses usually need for an extra pair of skilled and multilingual hands on very short notice. By contracting with a dedicated marketing VA, you will not have to go through the time-consuming hassle of recruiting one or more physical employees or an agency.

5. Gain a mix of integrated marketing skills

A knowledgeable marketing virtual assistant combines online marketing and automation with traditional approaches to maximize the impact of the client’s efforts and budget. From market research to strategy, operations and reporting, your multilingual marketing VA can help you plan and implement all your international marketing activities.

6. Communicate with your local audiences in their own language and culture

Simply translating is never enough! International marketing virtual assistants are capable of really connecting with local subscribers and audiences. Well aware of the local culture, seasonal calendar and important dates, they are excellent at targeting locally to generate effective brand awareness.

7. Leverage technologies and virtual means in the global internet arena

A multilingual marketing virtual assistant is an international marketer getting ahead in the digital era and enjoying the freedoms supported by virtual means. From remaking your multilingual website to launching an international email campaign, organizing a social media contest or managing your online public relations, your marketing multilingual VA will be a great asset for your growth in today’s and tomorrow’s global digital marketplace.


Multilingual virtual assistants who are active in digital marketing are gaining a competitive edge. You can find your international marketing VA by simply using keywords and hashtags related to your specific needs on search engines and social media. You also can find your multilingual marketing virtual assistant through dedicated VA networks and global freelancing platforms such as Upwork, Guru, Freelancer and PeoplePerHour.


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Answers to the most frequent questions asked to international marketing virtual assistants

What is multilingual content marketing and why is it important?

Content marketing involves sharing relevant and useful content with your current and potential customers in many different formats and across a variety of platforms, including blog posts, infographics, videos, podcasts, email newsletters and social media posts. The aim is to attract and retain customers, increase brand awareness and showcase your products and services. It is important to highlight your expertise in your field, to build trust with your clients and ensure that your business is at the forefront of their minds when they require your products and services.

In today’s globalized and digital world, multilingual content is vital for an effective content marketing strategy. What better way to make your customers feel valued than meeting their language needs? Ensuring that your content is appropriately localized for effective communication with your target audience improves their experience of your brand and ultimately increases your sales.

International SEO vs. multilingual SEO: what are the differences?

International or global SEO is about optimizing your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localized for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimizing your website to get the best results from various global search engines.

Multilingual SEO (MSEO), on the other hand, involves optimizing your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your content is not just translated, but linguistically and culturally tailored to your target context. Lastly, local SEO is used to optimize websites to generate leads and brand awareness in a specific location, usually a city or region.

SMO vs. SMA vs. SMM vs. SEO vs. SEA vs. SEM: what are the differences?

Search Engine Marketing (SEM) refers to all activities related to marketing a website and content on search engines. It is made up of both Search Engine Advertising (SEA that includes the paid search techniques, e.g. pay-per-click (PPC)) and Search Engine Optimization (SEO that involves using a range of techniques to organically improve your website’s search engine rankings).

Social Media Optimization (SMO) is where SEO meets social media: SMO ensures that your website performs optimally on social media by boosting customer interaction with your content on various social media channels. This is often combined with Social Media Advertising (SMA), which includes the use of paid advertising campaigns on social media. Social Media Marketing (SMM) is an umbrella term, encompassing SMO and SMA.

Is email marketing still relevant?

You may well wonder whether email remains an effective marketing tool. Gone are the days when receiving a message in your online inbox was a welcome novelty. Today, we are inundated with emails, many of them spam that have us rushing to click “unsubscribe”. So, has email lost its shine? The short answer is no: when used correctly, email marketing is highly effective.

Practically everyone uses email. In fact, studies show that usage is actively growing. So, how can you ensure that your email marketing stands out from the crowd? Audiences engage with useful, targeted emails, so your content needs to be personalized to your clients’ needs. Not only is email marketing wide reaching and effective, but it is also affordable. The biggest investment is the time and effort needed to tailor your content to your customers’ needs. Get in touch to discover how I can help.