INTERNATIONAL MARKETING VIRTUAL ASSISTANT

WE ARE LIVING IN A CONNECTED WORLD

The internet has totally changed how we live and the way we do business. Because of ease and convenience, we order online, we research online, we study online, we socialize online and we are entertained online. The internet has totally changed our perception of reality and the way we interact with our environment. We are all so connected with everything around us that the world seems to be a much smaller place.

The internet also offers unparalleled opportunities for companies to drive effective and cost-effective marketing activities to enhance their brand visibility and promote their products or services. Internet marketing is powerful, global and local at the same time.

However, many companies still don’t benefit from online marketing…

Why? Because web marketing may be over-consuming in terms of time, budget and energy. And online marketing may seem daunting and overcomplicated, especially if you don’t know the new marketing concepts and when there are hundreds of buzzwords that don’t make any sense.

This is the reason why international marketing virtual assistants exist! International marketing virtual assistants (also called “Marketing VAs”) are independent freelancers who remotely provide multilingual marketing support services across many aspects of web communication.

THE MOST REQUESTED INTERNATIONAL MARKETING VIRTUAL ASSISTANT SERVICES

The demand for virtual assistance has increased significantly following the Covid-19 pandemic. For this article, I have selected some of the most requested international marketing virtual assistant services.

International marketing VA services for the management of multilingual ecommerce and company websites

  • Support for the creation of international editorial plans
  • Writing of articles in multiple languages
  • Multilingual search engine optimisation (MSEO), that is to say, optimization for search engines in more languages, from keyword research to preparing multilingual SEO friendly content

Multilingual virtual assistance for the implementation of marketing funnels and automation strategies in multiple languages

  • Implementation of multilingual marketing funnels
  • Planning of international marketing automation flows
  • Creation of lead magnets, opt-in modules and landing pages

Marketing virtual assistance for the development of international organic and paid promotion campaigns

  • Organization of online launches and other special events such as webinars and virtual classes
  • Preparation of marketing and promotion materials in several languages
  • Execution of Google Ads and other international ads campaigns

Virtual assistance for the creation and running of multilingual email marketing campaigns

  • Import, segmentation and management of international mailing lists
  • Planning, design and sending of newsletters in multiple languages
  • Development and management of multilingual autoresponders for cost-effective email marketing

Multilingual marketing VA services for localized social media optimization (SMO) and advertising (SMA)

  • Moderation and management of multilingual communities on social media
  • Execution of the international editorial calendar and monitoring of the industry trends
  • Management of the paid ads and the relationships with influencers

FIND OUT MORE ON INTERNATONAL MARKETING VIRTUAL ASSISTANCE

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Answers to the most frequent questions asked to international marketing virtual assistants

What is multilingual content marketing and why is it important?

Content marketing involves sharing relevant and useful content with your current and potential customers in many different formats and across a variety of platforms, including blog posts, infographics, videos, podcasts, email newsletters and social media posts. The aim is to attract and retain customers, increase brand awareness and showcase your products and services. It is important to highlight your expertise in your field, to build trust with your clients and ensure that your business is at the forefront of their minds when they require your products and services.

In today’s globalized and digital world, multilingual content is vital for an effective content marketing strategy. What better way to make your customers feel valued than meeting their language needs? Ensuring that your content is appropriately localized for effective communication with your target audience improves their experience of your brand and ultimately increases your sales.

International SEO vs. multilingual SEO: what are the differences?

International or global SEO is about optimizing your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localized for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimizing your website to get the best results from various global search engines.

Multilingual SEO (MSEO), on the other hand, involves optimizing your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your content is not just translated, but linguistically and culturally tailored to your target context. Lastly, local SEO is used to optimize websites to generate leads and brand awareness in a specific location, usually a city or region.

SMO vs. SMA vs. SMM vs. SEO vs. SEA vs. SEM: what are the differences?

Search Engine Marketing (SEM) refers to all activities related to marketing a website and content on search engines. It is made up of both Search Engine Advertising (SEA that includes the paid search techniques, e.g. pay-per-click (PPC)) and Search Engine Optimization (SEO that involves using a range of techniques to organically improve your website’s search engine rankings).

Social Media Optimization (SMO) is where SEO meets social media: SMO ensures that your website performs optimally on social media by boosting customer interaction with your content on various social media channels. This is often combined with Social Media Advertising (SMA), which includes the use of paid advertising campaigns on social media. Social Media Marketing (SMM) is an umbrella term, encompassing SMO and SMA.

Is email marketing still relevant?

You may well wonder whether email remains an effective marketing tool. Gone are the days when receiving a message in your online inbox was a welcome novelty. Today, we are inundated with emails, many of them spam that have us rushing to click “unsubscribe”. So, has email lost its shine? The short answer is no: when used correctly, email marketing is highly effective.

Practically everyone uses email. In fact, studies show that usage is actively growing. So, how can you ensure that your email marketing stands out from the crowd? Audiences engage with useful, targeted emails, so your content needs to be personalized to your clients’ needs. Not only is email marketing wide reaching and effective, but it is also affordable. The biggest investment is the time and effort needed to tailor your content to your customers’ needs. Get in touch to discover how I can help.