{"id":8351,"date":"2024-04-27T19:17:39","date_gmt":"2024-04-27T19:17:39","guid":{"rendered":"https:\/\/gason-marketing.fr\/?page_id=8351"},"modified":"2026-04-14T20:13:02","modified_gmt":"2026-04-14T20:13:02","slug":"email-marketing-funnel-automation","status":"publish","type":"page","link":"https:\/\/gason-marketing.com\/it\/email-marketing-funnel-automation\/","title":{"rendered":"Marketing Funnel &amp; Email Automation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.24.3&#8243; background_color=&#8221;#FFCC00&#8243; background_enable_image=&#8221;off&#8221; background_blend=&#8221;overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-daa5ae2f-01bb-4a04-9a41-4cfcb5845afc%22:%91%22background_color_gradient_stops%22%93,%22gcid-19964ace-e040-42a8-b9d4-cd3e7798298c%22:%91%22background_color_gradient_stops%22%93,%22gcid-1601ebb3-0f05-420d-8156-a02601a2f132%22:%91%22background_color_gradient_stops%22%93,%22gcid-de9bf88a-f863-4d81-b15c-a2c4f72f114c%22:%91%22background_color_gradient_stops%22%93,%22gcid-f5f65c72-95a1-4bfc-9a7b-ef4bc270ed78%22:%91%22background_color_gradient_stops%22%93,%22gcid-429553d8-e94d-4042-8282-844cf7adcb5e%22:%91%22background_color_gradient_stops%22%93,%22gcid-a1a6ea8f-b09f-4177-947a-0a25d1d041d3%22:%91%22background_color_gradient_stops%22%93,%22gcid-f686ad38-8620-40b8-ab33-464305f9f0c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-82c9e7fa-607f-450e-abae-803398fc3d2d%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; 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global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 style=\"text-align: center;\">Definisci una strategia integrata<\/h3>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0?si=DJYIFu2At19S0Xon\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@graph\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"VideoObject\",<!-- [et_pb_line_break_holder] -->      \"name\": \"Integrated Digital Marketing: Where Do You Start to Drive Real Performance?\",<!-- [et_pb_line_break_holder] -->      \"description\": \"This video introduces the 5Ws + 1H + Which Actions framework, an Integrated Marketing Communications (IMC) model used in international digital marketing to structure cohesive, high-performing campaigns.\",<!-- [et_pb_line_break_holder] -->      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/QZCRcnqv0l0\/mqdefault.jpg?v=68555b09&sqp=CODS1cIG&rs=AOn4CLBXfL2CSZSN1uzNsVh4ldEYdgVzag\",<!-- [et_pb_line_break_holder] -->      \"uploadDate\": \"2025-06-20T15:00:00+00:00\",<!-- [et_pb_line_break_holder] -->      \"duration\": \"PT1M33S\",<!-- [et_pb_line_break_holder] -->      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/QZCRcnqv0l0\",<!-- [et_pb_line_break_holder] -->      \"url\": \"https:\/\/www.youtube.com\/watch?v=QZCRcnqv0l0\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  ]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.5&#8243; 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global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/PPvL0KAYM54?si=BfVGEmPVf5_x_OG1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@graph\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"VideoObject\",<!-- [et_pb_line_break_holder] -->      \"name\": \"Making GLOCAL Marketing Work: From Global Strategy to Local Impact\",<!-- [et_pb_line_break_holder] -->      \"description\": \"Can one global strategy succeed across cultures, languages, and markets? 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This approach ensures campaigns perform globally while resonating locally by combining multilingual content, inclusive marketing, and international SEO with a centralized strategy and local execution.\",<!-- [et_pb_line_break_holder] -->      \"thumbnailUrl\": \"https:\/\/i9.ytimg.com\/vi\/PPvL0KAYM54\/mqdefault.jpg?v=685558cf&sqp=CIzV1cIG&rs=AOn4CLBsBmYexhdzKYaYlBWC4roo41OBZA\",<!-- [et_pb_line_break_holder] -->      \"uploadDate\": \"2025-06-20T14:30:00+00:00\",<!-- [et_pb_line_break_holder] -->      \"duration\": \"PT48S\",<!-- [et_pb_line_break_holder] -->      \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PPvL0KAYM54\",<!-- [et_pb_line_break_holder] -->      \"url\": \"https:\/\/www.youtube.com\/watch?v=PPvL0KAYM54\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  ]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Dai al tuo brand una dimensione davvero glocal (global + local)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Allinea tutti i touchpoint<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"320\" height=\"180\" src=\"https:\/\/www.youtube.com\/embed\/5i4zefJNwmc?si=Y_D6CDqJ-JD4EClU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@graph\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"VideoObject\",<!-- [et_pb_line_break_holder] -->      \"name\": \"IMC Framework: Aligning Digital Marketing for International Scale\",<!-- [et_pb_line_break_holder] -->      \"description\": \"When SEO, content, PPC, and social operate in silos, performance suffers and budgets are wasted. 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Ogni fase \u2014 dalla consapevolezza alla considerazione, fino all\u2019acquisto, alla fidelizzazione e all\u2019advocacy \u2014 \u00e8 progettata per generare fiducia, aumentare il coinvolgimento e trasformare i visitatori in ambasciatori autentici del brand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;||||true&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_align=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Il ruolo strategico dell\u2019email automation nel funnel marketing<\/h2>\n<p>[\/et_pb_text][et_pb_text ul_type=&#8221;square&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]L\u2019email automation svolge un ruolo chiave nel funnel marketing, perch\u00e9 consente di ottimizzare e accompagnare il percorso del cliente in ogni fase del processo di conversione:<br \/>\n&nbsp;<\/p>\n<ul>\n<li>Personalizzazione delle relazioni: permette di inviare comunicazioni mirate, pertinenti e tempestive per ogni segmento di pubblico, aumentando il coinvolgimento e la fiducia<\/li>\n<li>Ottimizzazione di tempi e risorse: automatizza le attivit\u00e0 ripetitive, consentendo al team di concentrarsi su iniziative strategiche a maggiore valore aggiunto<\/li>\n<li>Dati strategici per decisioni pi\u00f9 efficaci: raccoglie e analizza informazioni fondamentali per migliorare targeting, segmentazione e performance delle campagne<\/li>\n<li>Supporto continuo al funnel marketing: garantisce coerenza, continuit\u00e0 e rilevanza della comunicazione lungo l\u2019intero percorso del cliente, dalla prima interazione alla fidelizzazione<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;catherinegason&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#222222&#8243; custom_padding=&#8221;50px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/07\/gason-marketing-funnel-podcast_510-384.webp&#8221; alt=&#8221;Marketing Funnel &#038; Email Automation | GasOn Marketing&#8221; title_text=&#8221;Marketing Funnel &#038; Email Automation | GasOn Marketing&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Podcast \u201cCostruisci il tuo funnel in 12 lezioni\u201d&#8221; url=&#8221;#&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf0a9;||fa||900&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;54px&#8221; content_max_width=&#8221;1100px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.27.6&#8243; header_level=&#8221;h2&#8243; header_text_color=&#8221;#FFFFFF&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_ul_type=&#8221;square&#8221; body_ul_position=&#8221;inside&#8221; body_link_text_color=&#8221;#FFFFFF&#8221; body_ul_text_align=&#8221;justify&#8221; body_ul_line_height=&#8221;1.9em&#8221; body_ol_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;left&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Per chi desidera acquisire competenze pratiche e strategie avanzate per ottimizzare l\u2019intero percorso del cliente, Catherine Gason propone il corso podcast gratuito <strong>Costruisci il tuo funnel in 12 lezioni<\/strong>. Questo podcast guida i brand attraverso tutte le fasi del funnel marketing, fornendo strumenti concreti per aumentare le conversioni e trasformare i visitatori in clienti fidelizzati, all\u2019interno di un ecosistema digitale integrato e orientato alla crescita. Ascolta ora il podcast su <a href=\"https:\/\/www.youtube.com\/@gason-marketing\/podcasts\" target=\"_blank\" rel=\"noopener\" title=\"YouTube\">YouTube<\/a> oppure su <a href=\"https:\/\/gason-marketing-it.podbean.com\/\" title=\"Podbean\" target=\"_blank\" rel=\"noopener\">Podbean<\/a>.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F7F7F7&#8243; custom_padding=&#8221;50px||50px||false|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;||||true&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Perch\u00e9 scegliere GasOn Marketing<\/h2>\n<p>Sotto la guida di Catherine Gason, GasOn Marketing supporta aziende SaaS, ecommerce e coach internazionali nella progettazione e implementazione di sistemi di funnel marketing scalabili e orientati ai risultati. L\u2019approccio strategico e basato sui dati consente di ottimizzare ogni fase del percorso cliente e di generare una crescita sostenibile nel tempo.<br \/>\n&nbsp;<\/p>\n<ul>\n<li>Accelerazione della generazione di lead qualificati<\/li>\n<li>Ottimizzazione e automazione dei processi di vendita<\/li>\n<li>Aumento delle conversioni e delle performance su mercati internazionali<\/li>\n<li>Sviluppo di ecosistemi digitali integrati, scalabili e misurabili<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_width_px=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_testimonial author=&#8221;Elodie Guillon&#8221; company_name=&#8221;French with Elodie&#8221; url_new_window=&#8221;on&#8221; portrait_url=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2026\/02\/gason-marketing_testimonials_elodie-guillon.webp&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; link_option_url=&#8221;https:\/\/www.frenchwithelodie.com&#8221; link_option_url_new_window=&#8221;on&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_color_all=&#8221;#F7F7F7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I&#8217;m very pleased with Catherine&#8217;s work. She&#8217;s quickly understood my business and its needs and helped me strategize to get more leads. She was very professional, always on time and prepared. She did a great job implementing SEO on my website and as a result I&#8217;ve had more leads and more sales. I would highly recommend Catherine for SEO work or marketing strategy in general.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Top SaaS Company&#8221; portrait_url=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing_testimonials_saas.webp&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; link_option_url_new_window=&#8221;on&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; border_color_all=&#8221;#F7F7F7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Catherine helped us implement funnel marketing and email automation, which allowed us to scale up our activities more quickly and efficiently. Not only has she helped us speed up the entire process, but she has also automated our funnel feeding process. The changes Catherine brought have enhanced our lead generation, saved us precious time on a daily basis, and given us more relevant data to analyze our results and refine our marketing activities.<\/p>\n<p>[\/et_pb_testimonial][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\/\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"Review\",<!-- [et_pb_line_break_holder] -->  \"reviewBody\": \"I'm very pleased with Catherine's work. She's quickly understood my business and its needs and helped me strategize to get more leads. She was very professional, always on time and prepared. 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The changes Catherine brought have enhanced our lead generation, saved us precious time on a daily basis, and given us more relevant data to analyze our results and refine our marketing activities.\",<!-- [et_pb_line_break_holder] -->  \"reviewRating2\": {<!-- [et_pb_line_break_holder] -->    \"@type\": \"Rating\",<!-- [et_pb_line_break_holder] -->    \"ratingValue\": 5,<!-- [et_pb_line_break_holder] -->    \"worstRating\": 3,<!-- [et_pb_line_break_holder] -->    \"bestRating\": 5,<!-- [et_pb_line_break_holder] -->    \"reviewAspect\": \"Multilingual Funnel Optimization Specialist\"<!-- [et_pb_line_break_holder] -->  },<!-- [et_pb_line_break_holder] -->  \"author2\": {<!-- [et_pb_line_break_holder] -->    \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Top SaaS Company\"<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; animation_direction=&#8221;top&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">FAQ \u2013 Marketing Funnel &amp; Email Automation<\/h2>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Che cos\u2019\u00e8 il marketing funnel?&#8221; image=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_multilingual-funnel-marketing.webp&#8221; alt=&#8221;Marketing Funnel &#038; Email Automation | Icona GasOn Marketing&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;54px&#8221; content_max_width=&#8221;1100px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.27.6&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;18px&#8221; body_ul_type=&#8221;square&#8221; body_ul_position=&#8221;inside&#8221; body_ul_text_align=&#8221;justify&#8221; body_ul_line_height=&#8221;1.9em&#8221; body_ol_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;left&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Il marketing funnel \u00e8 un modello strategico che guida i potenziali clienti attraverso tutte le fasi del customer journey: consapevolezza, considerazione, acquisto, fidelizzazione e advocacy. L\u2019obiettivo \u00e8 costruire relazioni durature, trasformando visitatori occasionali e lead in clienti fedeli e promotori del brand.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Qual \u00e8 la differenza tra funnel di vendita e funnel marketing?&#8221; image=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_multilingual-funnel-marketing.webp&#8221; alt=&#8221;Marketing Funnel &#038; Email Automation | Icona GasOn Marketing&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;54px&#8221; content_max_width=&#8221;1100px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.27.5&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;18px&#8221; body_ul_type=&#8221;square&#8221; body_ul_position=&#8221;inside&#8221; body_ul_text_align=&#8221;justify&#8221; body_ul_line_height=&#8221;1.9em&#8221; body_ol_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;left&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Il funnel di vendita si concentra principalmente sull\u2019acquisizione e sulla conversione, seguendo le fasi TOFU, MOFU e BOFU. Il funnel marketing, invece, considera l\u2019intero ciclo di vita del cliente, includendo fidelizzazione, advocacy e creazione di valore a lungo termine, per una strategia pi\u00f9 completa e sostenibile.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Perch\u00e9 l\u2019email automation \u00e8 ancora efficace?&#8221; image=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_multilingual-funnel-marketing.webp&#8221; alt=&#8221;Marketing Funnel &#038; Email Automation | Icona GasOn Marketing&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;54px&#8221; content_max_width=&#8221;1100px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.27.5&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;18px&#8221; body_ul_type=&#8221;square&#8221; body_ul_position=&#8221;inside&#8221; body_ul_text_align=&#8221;justify&#8221; body_ul_line_height=&#8221;1.9em&#8221; body_ol_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;left&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>L\u2019email automation consente di inviare comunicazioni personalizzate e automatiche, risparmiando tempo e risorse. \u00c8 uno strumento economico e altamente performante, capace di aumentare il coinvolgimento, supportare il funnel di conversione e fornire dati strategici per ottimizzare le decisioni.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Quali sono i vantaggi di una strategia di digital marketing integrato?&#8221; image=&#8221;https:\/\/gason-marketing.com\/wp-content\/uploads\/2024\/04\/gason-marketing-icons_multilingual-funnel-marketing.webp&#8221; alt=&#8221;Marketing Funnel &#038; Email Automation | Icona GasOn Marketing&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;54px&#8221; content_max_width=&#8221;1100px&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Service&#8221; _builder_version=&#8221;4.27.6&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;18px&#8221; body_ul_type=&#8221;square&#8221; body_ul_position=&#8221;inside&#8221; body_ul_text_align=&#8221;justify&#8221; body_ul_line_height=&#8221;1.9em&#8221; body_ol_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;|||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_direction=&#8221;left&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; image_max_width=&#8221;64px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Un approccio di digital marketing integrato allinea tutti i canali e le attivit\u00e0 in un unico sistema coerente. 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