TWITTER GROWTH FUNDAMENTALS
Guest post written by Taktical Digital, NYC, US
This article will cover a few effective strategies for increasing your follower count and identifying high-quality leads. Remember to focus on lead quality rather than quantity—your follower count doesn’t matter if your subscribers aren’t actively engaged.
Marketers who primarily use Facebook or other social media platforms are accustomed to writing posts and updates, and it’s easy to overlook the unique role of conversations on Twitter. Users are interested in brands that have natural interactions with their audiences rather than posting generic marketing content.
Responding to tweets that mention your brand or contain a relevant hashtag will improve your reputation on Twitter. You can also retweet user content to engage with your audience while promoting your products.
Personal engagement demonstrates that you’re interested in your followers and see them as more than consumers. Don’t turn these interactions into ads by including promotional content—it’s important to have natural conversations that aren’t focused on sales.
WORK WITH INFLUENCERS
Influencers are a popular trend in digital marketing, and they offer an incredible ROI—eleven times higher than that of banner ads. They’re effective on a variety of platforms, but Twitter’s more personal tone makes it particularly well-suited for influencer marketing.
A single tweet or mention from a well-known influencer can significantly increase your sales, downloads, traffic, and more. You can find influencers in Twitter’s “Who to Follow” section if you’re having trouble identifying influencers who fit your brand.
PERFECT YOUR BIO
Your bio is one of the first thing users see when they engage with you on Twitter, so it’s critical to use every character as efficiently as possible. An effective Twitter bio includes basic information about your brand along with a personal touch to make your profile seem less generic. Things like a touch of humor, bragging about accomplishments, and keeping it targeted towards your audience are all ways to add your personal touch to a bio. You should also include any hashtags that could improve your visibility in search results.
Hashtags are an incredibly effective way of increasing both outreach and engagement, but adding too many will eventually lead to diminishing returns. Tweets with more than two hashtags start to perform worse than those with only one or two.
If you’re having trouble identifying the right hashtags, check out Hashtagify or a similar application to learn more about what your audience is looking for. It’s important to stay updated with the latest Twitter developments to keep your brand relevant.
FOCUS ON CONTENT
While conversations with influencers increase your authority, you’ll need some authority to get their attention. Brands that consistently provide high-quality content are seen as thought leaders in their field and achieve more organic growth.
With that in mind, it’s critical to strike the right balance between organic and promotional content. No more than 20 percent of your tweets should be promotions—the rest should be focused on engagement.
NEVER BUY FOLLOWERS
Some marketers pay for Twitter followers in an attempt to grow their audience, but this is a waste of your budget. Paid leads will never convert at nearly the same rate as organic followers—if you can buy them, so can any other brand.
Organic growth doesn’t happen overnight, but it’s a much more effective long-term strategy that leads to better conversion rates and customer retention. Don’t be discouraged if it takes time to develop a strong presence on Twitter. Do keep track of your successes. These tips will help you stand out from the competition and get more users interested in your brand.
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