GASON MARKETING TOOLS

Here are some of the digital marketing tools I use to create and manage my clients’ online presence as their international digital marketing specialist.

OPERATIONS

Slack is a collaboration hub that enables real-time communications and connections in a searchable platform.

Trello is a collaboration tool that organizes projects into boards to track tasks and define workflows.

Asana is a project management solution to organize and track tasks, define workflows, create and manage workspaces.

Airtable is a cloud collaboration service that allows to create and share relational databases.

Zapier is an online automation tool that connects apps and services between them.

Calendly is a cloud application that provides meeting scheduling as a service. I advise you to integrate it with Zoom to automatically organize your virtual meetings.

SEO AND SEA

Yoast is a free plugin (paid premium version) I use to optimize the content and the structure of web pages and posts for search engines.

Frase is an AI-powered tool that provides new topics for content by looking at the top search results for the targeted keywords, by scanning some existing content and by benchmarking it against competitors.

Surfer SEO is a helpful tool for content writing and on-page SEO.

Semrush offers a complete toolkit for Search Engine Marketing (SEM).

Ahrefs is a cloud-based platform that provides a set of SEO tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring and automated reporting.

Google Search Console is a free service that allows to monitor, maintain and troubleshoot a site’s presence in Google Search results.

Google Keyword Planner is a free tool to do comprehensive keywords researches for Google Ads campaigns and SEO purposes.

Screaming Frog SEO Spider is a crawler that scans websites to provide data about the structure and the main elements influencing SEO.

WEBSITE

Divi is a WordPress multi-function theme that is powerful, flexible and easy to customize.

Iubenda is an online service that generates legal texts for websites and apps regarding the privacy policy and the use of cookies.

SiteGround is a global web hosting provider that has got major data centers around the globe.

WordPress is a Content Management System (CMS) and online publishing platform for the creation and management of websites focusing on aesthetics, usability and web standards.

Google Analytics is a web analytics service that provides statistics and analytical tools to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

EMAIL MARKETING

Keap (formerly Infusionsoft) is a cloud-based platform that offers email marketing, marketing automation and customer relationship management (CRM) functionalities in one suite.

MailChimp is a free (up to 2,000 subscribers and up to 12,000 emails per month) email marketing application.

GetResponse is a comprehensive email marketing software platform.

MARKETING MATERIALS

Canva is graphic design platform to create visuals easily and intuitively.

Affinity is a suite of professional photo editing and graphic design software.

Keynote and iMovie are Apple’s application programs to create presentations (Keynote) and videos (iMovie).

SOCIAL MEDIA MARKETING

Buffer is a platform to manage and monitor activities on social media.

Hootsuite is another platform to centralize and monitor activities on social media.

StreamYard is a live streaming studio in the browser to broadcast through social networks.

SALES FUNNELS AND ONLINE COURSES

Thinkific is a software platform with free entry level to create and deliver online courses.

Converdy is an online funnel builder to create functional landing pages and multistep sales processes.

LearnyBox is an all-in-one solution for sales funnels, email marketing, online courses and affiliate program management.

Systeme.io is an another all-in-one solution for sales funnels, email marketing, online courses, affiliate program management and marketing automations.

OTHER DIGITAL MARKETING TOOLS

Some clients prefer other marketing tools. This is the reason why I also regularly use programs and services such as ClickFunnels, Joomla, Bluehost, ThemifyAWeber, etc.

And you? What tools do you use? Do not hesitate to contact me to discuss this further.

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