Freelance International PPC Consultant
Fuelling Multilingual Ads for Optimal ROI
An international PPC consultant can help you identify target markets, select optimal keywords, create localised ads, and monitor campaign performance. Book a GasOn Discovery Call now for a free mini-consultation and take the first step towards maximising your ad potential.
Targeted and Results-Driven International PPC Solutions
Are you seeking rapid connections with potential customers across diverse platforms and countries? Multilingual advertisements and pay-per-click campaigns can generate new leads, enhance website traffic, improve conversions, and provide a highly measurable return on investment (ROI) globally. While SEO and organic growth are vital, there are times when immediate international traffic and results are imperative. This is where an international PPC consultant can offer the optimal assistance. Integrating seamlessly with search engine optimisation and social media marketing, here are the GasOn’s international PPC and ads services commonly provided:
- Initial campaign development and strategy
- Thorough keyword research and selection
- Effective ad campaign copywriting
- Ad copy performance testing
- Ongoing keyword development and optimisation
- Integration of Google Analytics and goal tracking
- Strategic bid management for maximum results
- Monitoring of clicks and conversions for continuous improvement
- Collaboration with other native multilingual PPC freelancers for greater impact
Integrating International SEO, SEA, and Social Ads
For optimal results within budget constraints, it is advisable to combine three crucial elements: international SEO, search engine advertising (SEA), and social ads. This approach helps you reach your target audience more effectively. Multilingual ads bring focused traffic to your website, while data from advertising campaigns can help you improve your website’s content and relevance. Furthermore, when you combine search engine advertising data with social ad analytics, you can significantly enhance retargeting efforts and boost conversion rates.
Why Choose GasOn Marketing as Your International PPC Consultant?
Having collaborated with top-tier PPC agencies in both the US and Europe, I bring forth a wealth of experience. Proficient in multiple languages and armed with analytical expertise, I craft holistic PPC strategies that yield impactful results while remaining cost-effective. Whether it is launching a new multilingual PPC campaign or optimising existing ones, GasOn Marketing’s international PPC and ads services are tailor-made to enhance brand visibility, boost website traffic, and drive conversions across borders.
Just wanted to let you know that we’ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!
Catherine Gason is very professional and I recommend her without hesitation. High quality work is delivered on time and to an excellent standard. Working with Catherine is always a pleasure.
International SEO & SEA Consultant
FAQ about International Search Engine Advertising and Multilingual PPC Campaigns
What steps should be followed to run cost-effective international multilingual PPC campaigns?
To run cost-effective international multilingual PPC campaigns, there are several essential steps you need to follow. Firstly, it is crucial to have an international PPC expert who is knowledgeable in multilingual PPC and can conduct research to select the most effective keywords for your target market. Next, you should divide your campaigns into individual languages or geographic regions to tailor your approach better. Then, it is important to transcreate and customise your content to be culturally nuanced and resonate with your target customers. Lastly, pairing your multilingual PPC with international SEO can maximise results by targeting both paid and organic search channels. By following these steps, you can effectively run multilingual international PPC campaigns that are cost-effective and produce the desired results for your business.
Is PPC the same as Google Ads?
Pay-per-click (PPC) is an advertising model in which advertisers only pay the host platform when a user clicks a link in their ad and is directed to the advertiser’s website. PPC ads are often hosted by search engines, such as Google, Yahoo, and Bing, or social media platforms like LinkedIn, Facebook, Instagram, and Twitter. Google Ads is Google’s PPC advertising service, which businesses can use to prominently display their ads in Google’s search results and across its other services and apps.
Advertisers purchase PPC ad placements using an auction-based system, but winning an ad spot is not always simply a case of being the highest bidder. Other factors may come into play. For instance, Google Ads uses ad quality and landing page optimisation to determine ad rankings. On the other hand, Amazon’s PPC model involves bidding on keywords, with the highest bidder winning their chosen placement for their product ad.
Which is better, SEO or SEA?
Search engine optimisation (SEO) involves using a range of techniques to improve your website’s search engine rankings organically, while search engine advertising (SEA) uses paid ad campaigns, such as pay-per-click (PPC), to generate traffic, leads, and sales. These activities are not alternatives, but rather complementary techniques that should be used in synergy to drive traffic to your website. However, each has particular strengths.
SEO is a cost-effective, long-term strategy that can produce excellent ROI and scales over time. It involves optimising your website’s content, structure, and technical elements to make it more attractive to search engines and improve its rankings in organic search results. On the other hand, SEA is an ideal shorter-term solution that allows you to quickly and efficiently target a specific audience while you gradually develop your website’s SEO. With SEA, you can create and run ads that appear at the top of search engine results pages for specific keywords or phrases, and you only pay when someone clicks on your ad.
Ultimately, the choice between SEO and SEA depends on your business goals and budget. Both techniques can be effective in driving traffic and generating leads, but they require different approaches and strategies. A combination of both can often yield the best results, as they work together to increase your visibility and attract more potential customers to your website.
How can Catherine Gason assist your business in integrating international SEO and SEA strategies?
Catherine Gason, an experienced international freelancer with expertise in search engine marketing (SEM), can significantly contribute to integrating SEO and SEA strategies into your business. She achieves this by closely monitoring key performance indicators (KPIs), improving rankings, identifying trends, and making necessary adjustments to digital marketing strategies. With her proficiency in international SEO, Catherine optimises your business’s organic performance and utilises the data to enhance search engine advertising activities. This cohesive approach ensures that both SEO and SEA strategies synergise effectively, yielding maximum results within allocated budgets.
As a multilingual marketer, Catherine specialises in the French and Italian markets and possesses a working knowledge of German and Dutch. This multilingual skill set enables her to effectively target a global audience through multilingual SEM campaigns. Catherine also collaborates with other native multilingual SEO and PPC freelancers, enhancing the business’s search engine marketing content across multiple languages for maximum impact.
Boost Your Multilingual Advertising Campaigns with an Expert International PPC Consultant
Schedule an international marketing consultancy to gain exclusive insights into the most effective multilingual PPC techniques. Alternatively, book a complimentary discovery call now to explore how my services can help elevate your international advertising efforts and achieve greater success on a global scale.