Scale Faster in Global Markets with Proven International PPC
Scale into new markets with multilingual international PPC campaigns built to increase visibility, conversions, and ROI. GasOn Marketing delivers high-performing paid search strategies as part of an integrated digital marketing framework to accelerate global expansion.
Strategic Multilingual PPC Within a Global Growth Framework
Establish a Global Strategy
Identify growth opportunities and set clear market priorities
Bring Your Strategy to Life
Be truly glocal: align global vision with local action
Unify All Touchpoints
Deliver a seamless brand experience everywhere
International PPC Strategy Led by Business and Market Objectives
As an International PPC Consultant, Catherine Gason advises brands on how paid search should support international growth at a strategic level. The focus is not on day-to-day campaign management, but on defining the role of multilingual PPC within wider commercial, market expansion, and digital strategy decisions. GasOn Marketing operates as a strategic consultancy, guiding the design, structure, and governance of multilingual PPC in alignment with international SEO and social advertising. The objective is to ensure paid search functions as part of a coherent, scalable growth framework rather than a standalone execution channel.
PPC as a Strategic Input Within an Integrated Digital System
When positioned strategically, multilingual PPC becomes a source of insight rather than just a traffic driver. Paid search data informs market prioritisation, demand validation, content direction, and investment decisions across channels. This integration enables stronger alignment between teams and more effective international scaling. Within an integrated digital marketing framework, PPC is used to:
- Validate demand and opportunity across new and existing markets
- Support brand positioning and visibility at key moments of intent
- Strengthen the effectiveness of SEO, content, and social activity through shared insights
Strategic Pillars of International PPC Advisory
- Market and channel strategy: Defining where, when, and why PPC should be deployed by market
- Budget and KPI frameworks: Structuring investment, performance benchmarks, and success metrics
- Multilingual search intelligence: Interpreting local search behaviour across languages and regions
- Messaging and positioning guidance: Advising on culturally relevant market narratives
- Testing and learning frameworks: Establishing structured experimentation to inform long-term decisions
- Cross-channel alignment: Ensuring PPC insights feed SEO, social, and content strategy
- Local expertise coordination: Working with native specialists to ensure cultural and market accuracy
Together, these pillars provide the insight and governance needed for multilingual PPC to support sustainable international growth.
Why Choose GasOn Marketing as Your International PPC Consultant?
Clients work with GasOn Marketing for:
- Multilingual PPC expertise across key European markets
- Data-led prioritisation, investment, and performance evaluation
- Strategic PPC alignment with SEO, paid social, and broader digital growth goals
Hands-On, Senior-Led International PPC Expertise
Just wanted to let you know that we’ve had our first Italian sale, within an hour of the ads going live! Thank you for your work on the project and hopefully this is the first sale of many!
Catherine Gason is very professional and I recommend her without hesitation. High quality work is delivered on time and to an excellent standard. Working with Catherine is always a pleasure.
International PPC & Multilingual Paid Search – FAQ
What is required to run cost-effective multilingual PPC campaigns?
Effective international PPC relies on strategic market and language segmentation, local-intent multilingual keyword research, and ad transcreation. Alignment with SEO and organic content ensures campaigns stay efficient, culturally relevant, and scalable.
Is PPC the same as Google Ads?
PPC is the advertising model; Google Ads is one platform. PPC can also run across Bing, social platforms, and other networks. GasOn Marketing positions PPC as a strategic channel, fully integrated with SEO and social advertising for maximum impact.
Which is better: SEO or SEA?
Neither works best in isolation. SEO builds sustainable, long-term visibility, while SEA (PPC) delivers immediate reach and demand when aligned within a single international growth system.
How does Catherine Gason integrate international SEO and PPC?
By aligning insights, KPIs, and messaging across channels to strengthen organic and paid performance, optimise budgets, and coordinate multilingual market expansion, ensuring all activity supports a single shared business objective.
A Strategic Consultancy for International PPC
GasOn Marketing is a strategic consultancy, not a PPC agency. If you are seeking execution-only PPC management, GasOn Marketing is not the right fit. If you need strategic leadership to integrate PPC into an international growth system, a GasOn Discovery Call is the next step.