Keyword research serves as the foundation of any SEO strategy, and its significance is amplified in multilingual SEO. Conducting international keyword research across multiple languages empowers you to uncover the terms and phrases your target audience uses when searching for products, services, or information. To effectively conduct keyword research in multiple languages, follow these steps:
Understand Your Target Audience
Start by gaining a deep understanding of your target audience within each language market. Consider their demographics, cultural nuances, and search behaviors. This comprehensive insight will enable you to tailor your international keyword research and content to meet their specific needs.
Localisation, or even transcreation, plays a pivotal role in keyword research across different languages. A mere translation of keywords may fall short in capturing the true intent of users in each market. To ensure precise localisation of keywords in each language, it is imperative to collaborate with native multilingual marketing specialists.
Analyse Competitor Keywords
Delve into the keywords that your competitors are targeting, as it can offer valuable insights. Identify successful competitors in each language market, and scrutinise their website content and keyword strategies. This analysis can unveil fresh keyword opportunities and provide you with a competitive advantage.
Include Long-Tail Keywords
Long-tail keywords consist of longer and more specific phrases, often characterised by lower search volumes but higher conversion potential. They prove particularly effective in multilingual SEO, enabling you to target specific user intents and capture niche audiences.
Research Local Market Trends
Stay abreast of the latest news and trends in each target market. Familiarise yourself with the specific keywords or phrases that hold popularity and relevance within those markets. This approach will align your content and SEO efforts with local interests and preferences.
Consider Language Variants
Take into account the language variants present within each market. Certain keywords or phrases may exhibit different variations or spellings across regions or countries. Incorporate these language variants into your international keyword research to optimise for specific local audiences.