Multilingual International SEO Specialist

International or global SEO is about optimising your website for a multinational audience, but not necessarily using multiple languages. Monolingual websites still need international SEO to ensure that they are appropriately localised for the target market. Just think about how the meaning of the word “pants” differs for US and UK based audiences, for example. International SEO also focuses on the technical aspects of optimising your website to get the best results from various global search engines.

Multilingual SEO (MSEO), on the other hand, involves optimising your website in different languages so that your business can reach a global audience or cater for customers within a multilingual nation. Here, transcreation is vital to ensure that your SEO elements are not “just” translated, but linguistically and culturally tailored to your target context. Lastly, local SEO involves website optimisation with a view to boosting leads and brand awareness in a specific location, usually a city or region.

Catherine Gason is a highly skilled freelance SEO Manager with extensive experience in the European market. She offers a unique perspective on SEO strategy, enabling businesses to effectively reach their target audiences in Europe. As a native-level fluent speaker of French and Italian, Catherine specialises in catering to the French and Italian speaking markets. Moreover, her knowledge of German and Dutch allows her to undertake specific tasks or connect you with proficient SEO freelancers who are also native-level fluent speakers.

With her expertise, Catherine can elevate your business to the next level. She has been recognised by UpWork as an “Expert-Vetted Freelancer,” signifying her status among the top 1% of freelancers who consistently deliver high-quality work on big-budget contracts.

Catherine Gason can develop a comprehensive search engine marketing (SEM) strategy that integrates both organic and paid search methods to drive traffic to your website. SEO focuses on enhancing your website’s content, structure, and coding to boost organic search rankings, while SEA involves running paid ads on search engines to generate website traffic. By merging these approaches, Catherine can help you broaden your reach more swiftly, with greater precision and effectiveness, and enhance your global brand awareness.

International SEO enables you to optimise your website for search engines in various languages and regions, while SEA targets and retargets users actively seeking products or services related to your business. When you combine these efforts, you can leverage the strengths of each strategy to drive traffic to your website, utilising data from your PPC campaigns to inform and enhance your web content more rapidly than relying solely on organic search rankings.

Sustaining success in global markets through International SEO requires continuous adaptation and efforts. Key ongoing activities include monitoring performance metrics, conducting keyword research, updating content, adapting to algorithm changes, managing technical SEO aspects, enhancing user experience, implementing local SEO strategies, managing international backlinks, and regularly reporting and analysing SEO progress.