SMO ON DIFFERENT SOCIAL MEDIA

Social media optimization (SMO) through more platforms can help you boost your brand’s visibility and engagement. As a matter of fact, when a brand is active on multiple social networks, its messages reach a larger audience through multiple touchpoints and people are able to recognize it in different situations.

SMO THROUGH MULTIPLE TOUCHPOINTS IN MULTIPLE SITUATIONS

If you look up recent statistics concerning social platforms such as the “Global Social Media Stats” published by DataReportal, you will realize that the typical user actively uses or visits an average of 6.7 different social media platforms each month, and spends an average of close to 2½ hours using social media each day.

Every social platform being different from others, here are my first tips to successfully allocate your marketing efforts on social media optimization (SMO). I advice you to start with:

  • understanding the nature of different social media
  • adding people, such as virtual assistants or social media agencies, to help you manage your platforms
  • regularly reviewing your social media analytics

SOCIAL MEDIA OPTIMIZATION THROUGH MORE PLATFORMS

While there are plenty of social media platforms that many businesses use for connecting with their market, GasOn Marketing specializes in 6 social pillars: Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube.

Whilst Facebook still reigns as the most used social network, Instagram has gained a lot of popularity these years, especially among young people and women. When talking about female audience, Pinterest is another valuable platform for marketers. On the other side, LinkedIn is a resource for B2B interactions as it is specifically designed for professionals and business people, and Twitter is useful to keep 24/7 communication with your audience. Also the world’s second-most visited website, YouTube, is considered a social media platform with viewers spending 41.9 minutes on YouTube daily across mobile, desktop, laptop and connected TV. Besides, YouTube is the 2nd most-used search engine following Google.

SOCIAL MEDIA DIVERSITY AT A GLANCE

To help you understand the nature of the platforms you use, here are the different social media managed by GasOn Marketing explained in a nutshell. Check out these simple examples I created around the theme “Show off your (gardening) skills“.

The differences between social media platforms
Instagram | The differences between social media platforms
LinkedIn | The differences between social media platforms
Twitter | The differences between social media platforms
YouTube | The differences between social media platforms
Pinterest | The differences between social media platforms
FACEBOOK

I like creating beautiful and productive gardens

INSTAGRAM

Here are some pictures of my garden through the seasons

LINKEDIN

My skills include propagating plants from cuttings

TWITTER

I am gardening

YOUTUBE

Watch a video of me preparing my vegetable garden

PINTEREST

Check out my catalog of gardening tools

HOW TO ADD VIRTUAL ASSISTANTS AS ADMINS ON YOUR SOCIAL MEDIA

If you don’t want to use a social media tool to centralize, manage and monitor your social activities, you can use team features directly on Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube.

HOW TO ADD PEOPLE TO YOUR FACEBOOK BUSINESS MANAGER

  1. Go to Business Settings in Facebook Business Manager
  2. Click “People”
  3. Click “Add”
  4. Enter the work email address of the person you want to add
  5. Select the role you’d like to assign them
  6. Click “Next”
  7. Select the asset and the task access you want to assign the person
  8. Click “Invite”

HOW TO ADD, EDIT, OR REMOVE ADMINS ON YOUR LINKEDIN PAGE

LinkedIn Super Admins can add, edit, or remove page and paid media admins through the “Super admin” view or an email notification process. Click here to see how to proceed.

HOW TO USE THE TEAMS FEATURE ON TWEETDECK

With TweetDeck’s teams feature, an account owner can grant individuals account access, without having to share their password with other people. TweetDeck’s teams feature allows multiple people to share a Twitter account without having to share the password. Click here to see how to proceed.

HOW TO CHANGE OWNERS AND MANAGERS OF A YOUTUBE CHANNEL WITH A BRAND ACCOUNT

If a channel is linked to a YouTube Brand Account, multiple users can manage the channel from their Google Accounts (you don’t need a separate username or password). Click here to see how to proceed.

HOW TO SHARE AND MANAGE ACCESS TO YOUR AD ACCOUNTS ON PINTEREST

Pinterest Business Access allows to manage collaborators who work on your Pinterest account. If you are the business account owner or have admin access to an account, you can add people with varying levels of access. Click here to see how to proceed.

HOW TO REGULARLY REVIEW YOUR ANALYTICS ON DIFFERENT SOCIAL MEDIA

Find out how you can review you social media analytics directly on Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube.

HOW TO VIEW ANALYTICS FOR POSTS AND ADS ON FACEBOOK AND INSTAGRAM

Go to your Facebook Business Manager to access analytics and insights of your Facebook and Instagram pages and ad accounts.

HOW TO VIEW ANALYTICS FOR YOUR POSTS AND ARTICLES ON LINKEDIN

Click here to find out how you can view analytics for your posts and published articles on LinkedIn.

HOW TO VIEW YOUR TWEET METRICS

The Tweet activity dashboard is a tool you can use to learn more about your tweets performance. Click here to learn more about your Tweet activity dashboard.

HOW TO MONITOR PERFORMANCE THROUGH YOUTUBE STUDIO

YouTube Studio allows you to monitor the performance of your channel and videos with metrics and reports. Click here to learn how to navigate YouTube studio.

HOW TO REVIEW YOUR PINTEREST ANALYTICS

Pinterest Analytics helps you understand your overall presence, both paid and organics, on Pinterest. Click here to learn more on the insights you get from Pinterest Analytics.

SOCIAL MEDIA OPTIMIZATION

Catherine Gason - Certified moderator

A MULTILINGUAL VIRTUAL ASSISTANT FOR YOUR SOCIAL MEDIA MARKETING AND OPTIMIZATION

If need help with your multilingual social media setting up, running and optimization, you may also be interested in reading “Hit the gas on social media marketing” or contact me here. I have been a Moderation Gateway (UK) Social Media Certified Moderator and a member of the International Community of Certified Moderators since 2018.

THIS POST IS ALSO AVAILABLE IN FRENCH AND IN ITALIAN