SHOW OFF ON DIFFERENT SOCIAL MEDIA
Posting on different social media platforms can help you boost your brand’s visibility and engagement. As a matter of fact, when a brand is active on multiple social networks, its messages reach a larger audience through multiple touchpoints and people are able to recognize it in different situations.
CREATE MULTIPLE TOUCHPOINTS IN DIFFERENT SITUATIONS
If you look up statistics concerning social platforms such as the “Social Media Marketing Statistics to Know for 2021” published by Sprout Social, you will realize that each platform has a different audience. Whilst Facebook still reigns as the most used social network, Instagram has gained a lot of popularity these years, especially among young people and women. When talking about female audience, Pinterest is another valuable platform for marketers. On the other side, LinkedIn is a resource for B2B interactions as it is specifically designed for professionals and business people, and Twitter is useful to keep 24/7 communication with your audience. Also the world’s second-most visited website, YouTube, is considered a social media platform with viewers spending 41.9 minutes on YouTube daily across mobile, desktop, laptop and connected TV. Besides, YouTube is the 2nd most-used search engine following Google.
SOCIAL MEDIA DIVERSITY AT A GLANCE
Since every social platform is different from others, it is important, in order to successfully allocate your time and marketing efforts, to understand the nature of the platforms you use.
Here are the different social media used by GasOn Marketing explained in a nutshell. Check out these simple examples I created around the theme “Show off your (gardening) skills“.
I like creating beautiful and productive gardens
Here are some pictures of my garden through the seasons
My skills include propagating plants from cuttings
I am gardening
Watch a video of me preparing my vegetable garden
Check out my catalog of gardening tools
SOCIAL MEDIA MARKETING
A MULTILINGUAL VIRTUAL ASSISTANT FOR YOUR SOCIAL MEDIA MARKETING
You may also be interested in reading “Hit the gas on social media marketing“.