UPWORK DIGITAL MARKETING FREELANCER
UPWORK “TOP RATED PLUS” DIGITAL MARKETING FREELANCER
How I went from being “just” a digital marketing freelancer to “UpWork Top Rated Plus” in less than 18 months
WHY I GOT STARTED ON UPWORK (AGAIN)?
More than 10 years ago, when my son was born, the idea of working as a multilingual virtual assistant germinated in my head: offering my services as a remote marketing freelancer to entrepreneurs, companies and organizations all over the world, in need of marketing services in English, French and Italian. So I made my freelancer debut on the eLance platform, which then merged with its competitor oDesk to give birth in 2019 to UpWork.
At that time, however, I had not fully invested in freelancing platforms, because I was still carrying out some assignments for entrepreneurs and companies at the Trieste Area Science Park that were allowing me to do some part of the work remotely.
But in 2020, the coronavirus pandemic has changed the dynamics of our lives. It was then that I decided to review my professional commitments and I got started on UpWork again.
HOW I (RE)STARTED MY ACTIVITIES ON UPWORK?
I first started by reworking my profile and my positioning, as if I was joining Upwork for the first time. Then, to have every chance of success on my side and get good feedbacks, I decided to only commit to small contracts. A strategy that allowed me to work optimally and, along the way, to develop my skills as I had to compete with thousands of marketing freelancers worldwide.
HOW DID I REDO MY PROFILE ON UPWORK?
To redo my profile, I took into account the requirements imposed by digital communication such as:
- Including keywords that potential customers might search for
- Identifing my core competences and the areas in which I wanted to position myself
- Mentioning in my profile a trait, a detail both personal and unique, to stand out among the many marketing freelancers I had to compete with
HOW DID I GET MY FIRST CONTRACTS?
In May 2020, I successfully completed my first mission on UpWork: a marketing presentation in French and English for Cecilia Poullain. Very satisfied with my work, Cecilia immediately rehired me for a second, then a third assignment. Then I continued to do more and more varied marketing jobs for which I received positive feedbacks.
Good reviews have played an essential role I was becoming “less risky” for potential clients. Another important point has been to mark my beginnings with work that I knew I could master optimally. I only did assignments where I could exceed my clients’ expectations and get superlative feedbacks.
Then projects have followed one another and have become more and more interesting. While I had started with small tasks for small entrepreneurs, I moved pretty quickly on to bigger projects and larger companies, in different sectors, allowing to get new digital marketing experiences and skills.
HOW DID I EARN MY UPWORK “TOP RATED PLUS” BADGE IN LESS THAN 18 MONTHS?
My clients’ positive reviews sparked a snowball effect which allowed me to be ranked first “Top Rated” and soon after “Top Rated Plus“. These are special distinctions awarded by UpWork to the best freelancers. The “Top Rated” badge is assigned to freelancers who have built a strong reputation on Upwork by getting positive feedbacks from their clients, time after time, while the “Top Rated Plus” badge highlights freelancers and agencies who consistently perform on large contracts at the highest level. The UpWork Top Rated Plus freelancers stand out by delivering premium quality on high budget or long term jobs.
And that is how today I work with SMEs as well as multinationals, global organizations, international marketing agencies and, among my clients, there are also Fortune 500 listed companies. I provide them with international marketing assistance in English, French and Italian, across all aspects of web communication: from strategy to the implementation of platforms and funnels, from planning to the development of organic and paid promotion campaigns, and the measurement of performance. Depending on the scope and complexity of the project, I work on my own, in consultation with the client’s team, in collaboration with an agency, or with other marketing freelancers.
LOOKING FOR MORE INFORMATION ON FREELANCING OR UPWORK?
FAQ on UpWork
Here are the top 3 questions I am frequently asked about UpWork.
Why did I choose UpWork to work as a remote freelancer?
With 5 million clients (from entrepreneurs to companies, organizations and multinationals) and 12 million freelancers across 180 countries, Upwork is the key platform for freelancing and professional growth.
What are the most important points to ensure successful collaborations on UpWork?
As a digital marketing freelancer on UpWork, I believe that clearly described project objectives and timeline will prevent both freelancers and clients from disappointments and conflicts.