COLOURS FOR VIRTUAL MARKETING ASSISTANTS
GasOn Marketing series of posts
SELECTIONS OF FREE AND EASY-TO-USE ONLINE TOOLS
TOOLS TO FIND THE RIGHT COLOUR PALETTES
Palettes and matching colours for virtual marketing assistants
As a general advice, it is always wise to start from the colour of your logo and to emphasize it with one or two complementary colours. In any case, you need to identify the various codes (Hexadecimal, RGB, CMYK, etc.) in order to use the selected colours consistently on all the electronic supports and in all the printed materials.
Here are some tools to find the right colour palettes.
COLORHEXA provides detailed information about any colour and automatically converts it to its equivalent in Hexadecimal, RGB, CMYK, HSL, HSV, CIE-LAB / LUV / LCH, Hunter-Lab, XYZ, xyY and Binary. It also generates matching colour palettes.
ADOBE COLOUR CC
ADOBE COLOUR CC is a wheel that allows you to select customized colours (with your own Hexadecimal codes). You also can upload an image and let Adobe Kuler generate a customized colour palette for you.
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