KEYWORDS FOR MULTILINGUAL VIRTUAL ASSISTANTS
GasOn Marketing series of posts
SELECTIONS OF FREE AND EASY-TO-USE ONLINE TOOLS
FREE RESOURCES TO FIND RELEVANT KEYWORDS
Long- and short-tail keywords for multilingual virtual assistants
A keyword is a word or group of words that a person enters into a search engine or a social media to find any information regarding those words. Keywords are divided into “short-tail” and “long-tail”: short-tail keywords, also known as “head terms”, are made of 1 or 2 words whereas long-tail keywords contain at least three words. Otherwise said, short-tail keywords are generic terms whilst long-tail keywords are more specific search terms for which users show a lower, but more active and targeted, search interest.
Here are three online resources to find relevant short- and long-tail keywords.
GOOGLE KEYWORD PLANNER
GOOGLE KEYWORD PLANNER is a free tool provided by Google to do comprehensive keyword research for Google Ads campaigns and SEO purposes.
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