KEYWORDS FOR MULTILINGUAL VIRTUAL ASSISTANTS

GasOn Marketing series of posts

SELECTIONS OF FREE AND EASY-TO-USE ONLINE TOOLS

FOR WRITING

FOR COLOURS

FOR IMAGES

FOR FONTS

FREE RESOURCES TO FIND RELEVANT KEYWORDS

Long- and short-tail keywords for multilingual virtual assistants

A keyword is a word or group of words that a person enters into a search engine or a social media to find any information regarding those words. Keywords are divided into “short-tail” and “long-tail”: short-tail keywords, also known as “head terms”, are made of 1 or 2 words whereas long-tail keywords contain at least three words. Otherwise said, short-tail keywords are generic terms whilst long-tail keywords are more specific search terms for which users show a lower, but more active and targeted, search interest.

Here are three online resources where to find relevant and effective short- and long-tail keywords.

GOOGLE TRENDS

GOOGLE TRENDS provides trending search data (by location and language) and information on how often a particular word or phrase is searched on the web. Besides, the user can explore the hottest queries and search charts by category for the most searched people, places and things. The user can also refine and compare his search queries.

UBERSUGGEST

UBERSUGGEST suggests a selection of keywords from a particular word or phrase and shows search volume, CPC and the competition for this particular word or phrase.

KEYWORD TOOL

KEYWORD TOOL generates a selection of long-tail related keywords for the entered term. It suggests keyword ideas from Google, YouTube, Bing, Amazon, eBay and App Store.

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OTHER FREE AND EASY-TO-USE ONLINE MARKETING TOOLS

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Colour tools for virtual marketing assistants

Selection of resources to find colours and matching colour palettes

Images for marketing virtual assistants

Selection of sites to download free photos, illustrations and video

Font pairing for virtual marketing assistants

Selection of typography tools for font pairing

Please do not hesitate to contact me if you want to learn more about any of these free and easy-to-use internet marketing tools.

THIS POST IS ALSO AVAILABLE IN FRENCH AND IN ITALIAN

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