PR Is Changing: What SMEs Need to Know to Expand into New Markets
GasOn Marketing, in collaboration with RecitPR (France) and Nativa-PR (Spain), is hosting a free educational webinar on 19 February 2026 at 16:30 CET. The session is designed to help SMEs understand how online PR is evolving and how to leverage it effectively when expanding into new international markets.
Titled “PR Is Changing: What SMEs Need to Know to Expand into New Markets,” the webinar will focus on digital PR today, including campaign localisation, collaboration with journalists, and the integration of SEO, PR, and AI-driven digital marketing strategies to maximise visibility and credibility.
Participants will learn:
- How to localise PR campaigns for different international markets
- How to build effective, long-term relationships with journalists
- How PR, SEO, and integrated digital marketing work together to drive visibility and credibility
The webinar brings together three international communication experts with extensive experience in journalism, digital PR, multilingual marketing, and international SEO.
Laura Piasek, Journalist and Founder of RecitPR
Laura Piasek, founder of RecitPR, has over 15 years of experience in journalism, marketing, communications, PR, and event management.
“Thinking like a journalist helps PR professionals focus on what is genuinely newsworthy, respect editorial standards, and pitch real stories rather than corporate messaging.”
Ana Aguirre, Digital PR Specialist and Founder of Nativa-PR
“Effective PR localisation means reshaping the story for each market—adapting the news angle, understanding local media, and prioritising meaningful journalist relationships over mass outreach.”
Catherine Gason, Integrated Digital Marketing Consultant and Founder of GasOn Marketing
Catherine Gason, founder of GasOn Marketing and of the International SEO Consultant platform, has over 25 years of experience in multilingual communications, global SEO, and digital PR, helping global brands align digital channels and scale effectively across borders.
“Digital PR enhances integrated communication, builds trust and authority, and earns credibility not just with audiences but increasingly with AI-driven systems.”
International PR, PR SEO & Digital PR Strategies for SMEs – Register Free
This webinar is designed for SMEs, marketing managers, communication professionals, and business leaders looking to expand internationally and modernise their online PR strategies in an increasingly digital and AI-influenced media landscape.
Registration is free, but places are limited. Register here.
