Opt for an international digital marketing specialist with analytical skills and an entrepreneurial mindset

Excel in a globalized world with top rated digital marketing specialist services in French, Italian and English

Catherine Gason » International Digital Marketing Specialist » Funnel
International Digital Marketing Services » Multilingual And International SEO Specialist

Power up your selling strategies with multilingual content, SEM, SMO, email and funnel automation

Studies show that people prefer to buy products in their native languages:

International digital marketing specialist » Catherine Gason

Drive demand, generate leads and increase sales with GasOn Marketing campaign packages

The GasOn Marketing B2B campaign packages are services purposely combined to provide a holistic approach and achieve specific marketing goals such as generating leads through magnets (webinars, free consults, download of white papers, etc.), pre-launching and launching events to create product awareness and capture new prospects, getting demos or quote requests, etc.

International digital marketing specialist » Catherine Gason

Think globally, act locally on the web: build digital communication campaigns rooted in the reality of your business

As a “Top Rated Plus” UpWork freelancer, I consistently perform at the highest level on large scale projects, delivering premium quality on big budget contracts. I bring over two decades of traditional and digital marketing expertise serving clients on five continents. By combining my international experience (as a French Consultante en marketing digital and an Italian Consulente web marketing) with my technological know-how, I help my clients create, execute and analyze web communication campaigns in English, French and Italian. My services are structured in different phases that pursue complementary objectives in all aspects of digital communication.

Catherine Gason is very professional and I recommend her without hesitation. High quality work is delivered on time and to an excellent standard. Working with Catherine is always a pleasure.

International Fintech Company

NDA

Catherine Gason is a versatile, flexible and creative marketing freelancer. She brings both technical and organizational know-how, and her extraordinary ability to execute directly impacts the performance of our clients’ campaigns.

International Digital Marketing Agency

GasOn Marketing B2B packages: empower your digital communication according to their needs

International Digital Marketing » Gason Marketing

International SEO

Think global, act local: implement relevant, scalable and cost-effective multilingual SEO and content strategies that positively impact your brand’s organic search and growth.

  • Branded and non-branded keyword performance review
  • Keyword research and localization
  • Competitor analysis to establish performance vs. top alternatives
  • On-page SEO recommendations and other optimization suggestions
  • Identification of high-value SEO opportunities and recommendations to target these opportunities
  • Content gap analysis and recommendations for new content creation
  • Backlinks recommendations
  • Technical SEO website audits and fixes
International Digital Marketing » Gason Marketing

Multilingual PPC and online advertising

Speed up with multilingual pay-per-click campaigns and other search advertising activities, such as finely segmented and personalized retargeting ads.

  • Initial campaign development and strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google analytics integration and goal tracking
  • Strategic bid management
  • PPC account settings
  • Clicks and conversion monitoring
International Digital Marketing » Gason Marketing

Content marketing

Develop a valuable, consistent and localized content plan to attract, retain and convert a clearly defined audience, and maximize the reach of your content internationally.

  • Extensive research and analysis of consumer trends
  • Clear editorial strategy for consistent content across all delivery platforms
  • Strategic planning for content pillars and sub pillars
  • Editorial calendar and content proposition
  • Content governance guidelines for tone, style and voice of all content
  • Comprehensive content briefs including keyword research and competitor analysis
  • Oversight of writing style and tone for all content
Catherine Gason » Gason Marketing

Email and funnel automation

Optimize your multilingual sales funnels to automatically attract new leads, increase your mailing lists and boost your international conversions.

  • Implementation of lead magnets
  • Creation of landing pages and sales pages
  • Builing of email lists
  • Implementation of email automation and behavioural automation rules
  • Management of email campaign, from design and copywriting to publishing
  • Montioring of email deliverability and analytics
  • Segmentation and remarketing
  • Conversion optimization
Catherine Gason » Gason Marketing

Localized social media and ads

Communicate directly with your social media audiences in their own language and culture to build relationships, develop empathy and appropriate messaging.

  • Research and generation of leads
  • Creation of your international editorial calendar
  • Monitoring of industry trends
  • Development of relationships with influencers
  • Content moderation on multilingual social media platforms
  • Global management of paid ads
  • Tracking and analysis of metrics

7 questions I am frequently asked as a multilingual digital marketing strategist and specialist

How can you help me with my digital marketing strategy?

As an experienced digital marketing freelancer, I can help you with your digital marketing strategy in a variety of ways. I provide digital marketing consultancy services, meaning that I can develop a marketing strategy for your business to implement. Alternatively, as a digital marketing assistant, I offer hands-on operational support to help you implement your marketing strategy, which can be designed by myself or someone else. I also provide marketing training through my multilingual marketing courses, particularly my GasOn Web Marketing Workshop, which is based on an integrated digital marketing framework that is ready to be applied to your company.

How can I get started on international ads with GasOn Marketing?

I usually begin by carrying out a full audit of your current advertising setup. By conducting thorough market research and competitor analysis, I can ensure that we develop an optimized holistic advertising strategy for your company. Then I will provide operational support for international ads and multilingual PPC management, and recommendations for ongoing campaign optimization.

How can you help me with my international or multilingual SEO?

For maximum results, content localization and international SEO activities are often paired. As a native French and Italian freelance SEO consultant and content strategist, I am well placed to help you build a strong combined multilingual SEO and content marketing strategy. Through my international SEO consultancy services, I can advise you how to use sustainable, organic marketing to boost your business performance and longevity on a global scale. However, if you need more hands-on support, I can use my skills as an SEO assistant to implement these techniques myself. My areas of speciality are the French and Italian speaking markets; for other markets, I can recommend other native speaking SEO freelancers, depending on the tasks to be performed.

Which is better, SEO or SEA?

Search engine optimization (SEO) involves using a range of techniques to organically improve your website’s search engine rankings, while search engine advertising (SEA) uses paid ad campaigns, e.g. pay-per-click (PPC) to generate leads. These activities are not alternatives but pieces of the same puzzle, which should be used in synergy, as complementary techniques to drive traffic to your website.

However, each has particular strengths. SEO is a cost-effective, long term strategy that scales over time and can produce excellent ROI. Meanwhile, SEA is an ideal shorter term solution that allows you to quickly and efficiently target a specific audience while you gradually develop your website’s SEO. When used together as part of an overall digital strategy you will maximize your reach.

What are the benefits of marketing automation?

Marketing automation allows you to streamline your company’s communication strategy by sending automated messages to your target audience across email and other communication platforms. Messages are sent automatically, using workflows that can be customized to your business needs and adapted as necessary to boost the effectiveness and efficiency of your marketing campaign, thus increasing revenue.

As well as saving your company both money and time spent on marketing campaigns, automation helps generate and nurture leads and provides data to fine tune your digital strategy. A well designed marketing automation system will scale alongside your business, adapting to the changing needs of your company as it grows.

How can I get started with GasOn Marketing's international SMO and SMA services?

To begin, I carry out an audit of my client’s current social media performance, aiming to gain an overview of their target audiences, preferred social media channels and tone of voice. I then draw on my experience to determine the best way to optimize their international social media, providing strategy, content optimization and monitoring.

Is email marketing still relevant?

You may well wonder whether email remains an effective marketing tool. Gone are the days when receiving a message in your online inbox was a welcome novelty. Today, we are inundated with emails, many of them spam that have us rushing to click “unsubscribe”. So, has email lost its shine? The short answer is no: when used correctly, email marketing is highly effective.

Practically everyone uses email. In fact, studies show that usage is actively growing. So, how can you ensure that your email marketing stands out from the crowd? Audiences engage with useful, targeted emails, so your content needs to be personalized to your clients’ needs. Not only is email marketing wide reaching and effective, but it is also affordable. The biggest investment is the time and effort needed to tailor your content to your customers’ needs. Get in touch to discover how I can help.